Presentation put together to explain the benefits of Social Media Marketing to Interior Designers.

1. Social Media & Your Interior Design Business October 5, 2011 Marco Ortiz Founder @ Webolution Labs

3. Why is Social Media Important

4. Getting Started – Recommendations

5. Other Social Media Channels

6. Tracking & Analysis

7. Resources

8. Summary

10. Social Media Marketing

11. Facebook Design

12. Local Marketing

13. Search Engine Optimization

15. What is Social Media? “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” -Wikipedia.com

16. The Social Media - Conversation

19. Facebook reaching 700 million users – 250 Million joined last year alone

20. Brand Reputation Management- Be in the conversation

21. SEO – Rank high in the search engines

22. Google LOVES social Media

23. Extremely Cost Effective Channel to connect and Engage with Associates and potential customers –Cast a wider net

25. Facebook

26. Twitter

27. YouTube

28. Company Blog

29. Google Places

33. Aggressively reach out to build your network through past and present business associates, and clients.

34. Personalize messages in request

35. Request recommendations

36. Join Relevant Groups

37. Link Twitter & Blog

39. Robust Description – Contact Information– Photos – Videos – Build a fan Base Employees – Associates – Clients – Related Groups - Engage in Conversation Customer Service – Answer Questions – Regular Updates – Monitor and respond to all inquiries – Consider targeted paid ad campaigns – Link your page to Facebook Places – LIKE BUTTON!!!

41. Build followers

42. Integrate Twitter as a method for short and immediate messages

43. Customer Service

44. Announcements

45. Press Releases

46. Promotions

47. Reputation Management

49. Google Places Secure listing on Google Places Verification is required Optimize Google places descriptions Add images and videos Promotional Messaging Encourage clients & associates to submit reviews

51. Leverage services i.eTweetdeck or HootSuite to automate and schedule messages across all your social channels

52. Integrate company social media on your website or blog.

56. Lead By example within your organization

57. Allocate resources (Internal or Outsourced) to make sure you are monitoring and engaging in the conversation

58. Integrate everything “Cast a wider net”

59. Stay educated

60. Have FUN!