3. P
erendale Publishers Limited launches it’s ‘Event Preview/Review’ service for 2011.
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Contents
4 EVENT NEws
New initiatives characterise VIV Russia’s fifth edition
Russia reverses ban on frozen poultry imports
Russia: self-sufficient in poultry by 2013
Feed to Meat exhibitor target groups
Feed to Meat visitor target groups
VIV Russia: from Feed to Meat
Meat safety is a global business - it’s your business! Every step in
the meat production process
Exhibitors from the entire Feed to Meat chain
Special theme: Feedtech-Croptech Russia 2011
Improving meat safety
Practical information
About Moscow
10 VIV RussIa 2011: KEY FaCTs
Admission / Opening Hours
Venue
How to reach Crocus Exhibition Center
Hotel and Travel
Visa Information
12 EXHIBITOR INFORMaTION
Exhibitor List
Provisional Floor Plan
Please join our Twitter list for VIV Russia 2011 and we will keep you up-to-date on all the
latest information, changes and news relating to the event – and published in our digital Event
Preview/Review document.
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4. eVent news
New initiatives characterise VIV Russia’s fifth edition
With less than three months to go, already 278 exhibitors from 30 countries have reserved
exhibition space for VIV Russia 2011. VNU Exhibitions Europe and ASTI Group, the organisers
of this event for animal production and meat processing expect to welcome 300 exhibitors
and expect to cover a surface of 9,000² net; this is 500m² more than the last edition in 2009.
VIV Russia is being organised for the fifth time. This fifth anniversary features presentations from
countries such as China, Italy and France. There are also two new initiatives: a special Feedtech-
Croptech Pavilion for the milling, processing, storage and handling of feed and crops and the
Meat & Poultry Congress which is supported by the Canada Pork International. Show dates are
from 17 - 19 May in hall 7 and 8 of the InternationalCrocusExhibitionCenter in Moscow.
Growth market Eastern Europe
Eastern Europe is a growth market for the world-wide ‘Feed to Meat’ industry. The Russian
government is investing heavily in agricultural development programmes. Many of these schemes
focus on the feed and meat supply chain, and the pig and poultry sectors are high on the list of
priorities.
Visitors campaign
VIV Russia’s visitors campaign officially starts March 15. Starting onthis date visitors can
preregister on the special online page on www.viv.net . In addition, thetrade fair organisers
together with the exhibitors are distributingprinted and digital invitation tickets in English and
Russian amongst the desired visitor target groups.
Country pavilions
The presentation of countries at VIV Russia includes official pavilions from China (Beijing Tech),
Italy (I.C.E. Instituto Nazionale per il Commercio Estero) and France (UBIFRANCE & Bretagne
International). China is represented with 9 companies, Italy with 11 companies and France with
15 up to maximuml 18 companies. There is a special presentation with Spanish exhibitors as
well.
Feedtech-Croptech
Feedtech-Croptech will be presented for the first time at VIV Russia after the recent successes
of this Pavilionatvarious VIV exhibitions worldwide. Participants in this presentation are Amandus
Kahl and Awila (Germany), Bühler (Switzerland), CPM and Van Aarsen (the Netherlands), ESE
(United States), Muyang (China) and Walinga (Canada). The concept of Feedtech-Croptech
involves technology for the production of feed, food ingredients/inputs and fuel. The participating
companies focus on the primary processing phases of crops. More specifically, the concept fully
covers the production of feed, pre-mixes, pet food, flour, vegetable oil, raw material feedstuffs
and (ingredient) foodstuffs, biomass and biofuel products.
Meat & Poultry Congress 2011
On May 17, the first day of VIV Russia, the Canada Pork International will be organising its
summit in the shape of a high level conference event for the pig related visitors to the exhibition.
This event is especially interesting for industry stake holders and policy makers. High-ranking
speakers will focus on new opportunities for the development of meat production and trade.
The conference will be opened by the First Deputy Prime Minister of Russia Mr. V.A. Zubkov and
the Minister of Agriculture of Canada Mr. Gerry Ritz. As well as this, the trade fair organisers are
preparing a conference which focuses on poultry and dairy.
www.viv.net
The opening hours of VIV Russia 2011 are Tuesday 17 and Wednesday 18 May from 10:00 to
18:00 and Thursday 19 May from 10:00 to 17:00. For more information: www.viv.net.
Russia reverses ban on frozen poultry imports
Friday 24 December 2010
Perendale Publishers - Event Preview/Review of VIV Russia 2011
5. Russia reverses ban on frozen poultry imports
RUSSIA - The authorities have reversed an earlier decision to ban the sale of frozen chicken,
which was to have come into force on 1 January.
Russia’s consumer rights watchdog will allow frozen chicken meat imports from the start of
the year, after thinking again on the issue, its head Gennady Onishchenko said yesterday, 23
December.
RIA Novosti reports Mr Onishchenko as saying: “As for a total ban, we have postponed it for the
foreign market, and we will continue increasing chilled meat turnover on the internal market.”.
Prime Minister, Vladimir Putin, said in October that Russia could do without poultry imports
from 2011.
In November, Mr Onishchenko said poultry freezing was an outdated and crude technology,
which led to a loss of many of the useful qualities of meat. He also praised the inert gas
technology, which, he said, allowed storage of poultry for up to 120 days.
But the National Meat Association said at the time that a technology for chilling poultry in inert
gas did not exist, while the intention to ban freezing raised the question of whether Russia
intended to export meat, as it could not be exported chilled.
In his latest statement, Mr Onishchenko said that in negotiations with the EU Russia “had
managed to win 400,000 tons in the deli segment.” He has said that Russia will prohibit making
deli food from frozen poultry.
RIA Novosti adds that US poultry has traditionally accounted for almost 80 per cent of
chicken imports in Russia with this year’s quota standing at 600,000 tons. But in January, Russia
changed its hygiene requirements, prohibiting processing of poultry with chlorine with a higher
concentration than in drinking water. The bulk of imports was banned because the chlorine
concentration was higher than the new norms. Poultry supplies were renewed in September
2010.
Russia: self-sufficient in poultry by 2013
Russia, a major importer of poultry could become self-sufficient in three years, which is within
the 2013 target set by the government to reach this goal. Russia, which has been developing
domestic pig and poultry breeding to cut its dependency on imports worth hundreds of millions
of dollars, has said it should stop poultry imports in three years. “As far as poultry meat is
concerned, the target (of reaching self-sufficiency) may be achieved even earlier (than 2012-
2013),” Sergei Mikhailov, the CEO of Russian meat producer, Cherkizovo told the Reuters Russia
Summit.
Poultry imports
“Imports from the start of the year to July 1 were some 150,000 tonnes. We survived and can
make a preliminary conclusion that maybe imports are not necessary and we may reach self-
sufficiency.”
According to official customs data, Russia imported 169,800 tonnes of poultry meat in January-
July of this year, 75% less than in the same period of 2009 after banning imports from top
supplier the United States for more than six months.
“Therefore the talk is no longer about volumes on which Russia is dependent. Imports will
continue, maybe 400,000-450,000 tonnes in the whole year (of 2010),” Mikhailov said.
“If there is an increase of production by 200,000 tonnes this year and an equal volume, if
not more, next year this will reduce imports to minimal volumes of 200,000-300,000 tonnes
(annually).”
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6. Visitor information
Feed to Meat exhibitor target groups
• Industrial feed processing equipment, supplies, raw materials
• Feed ingredients and additives
• Feed
• Animal health
• Animal breeding
• Farm equipment
• Slaughter equipment
• Meat ingredients
• Meat processing, -packaging, -handling, refrigeration, egg processing, dairy processing
• Meat-, dairy-, eggproducts
• Subjects covering parts or all of the above-mentioned items in the meat supply chain
• Knowledge transfer and consultancy
Feed to Meat visitor target groups
• Feed mills
• Poultry farms
• Pig farms
• Cattle farms
• Fish farms
• Agricultural farms
• Meat slaughtering companies
• Meat (further) processing companies
• Feed ingredients and additives companies
• Farm / industry equipment suppliers
• Distribution / wholesale / retail / trade meat (products)
• Other distribution / trade agencies
• Veterinarians
• Research / consultancy
• Large-scale integrated companies
• National / local authorities
VIV Russia: from Feed to Meat
In its role as the nation’s platform on animal production and meat processing,
VIV Russia showcases the industry’s developments by the Feed to Meat
concept. Feed to meat brings together supply and demand within the
complete animal protein chain. The driver behind the chain concept is that
animal feed and animal health are vital for meat quality and safety. VIV Russia
will represent every step in the meat production process. Related topics will
be featured in the VIV Russia Conference.
Meat safety is a global business - it’s your business!
Every step in the meat production process
From 17 to 19 May, VIV Russia 2011 kicks off in Moscow. In its role as the
nation’s platform on animal production and meat processing, VIV Russia
showcases the industry’s developments by the Feed to Meat concept. At VIV
Russia, Feed to meat brings together supply and demand within the complete
animal protein chain.
Perendale Publishers - Event Preview/Review of VIV Russia 2011
7. Exhibitors from the entire
Feed to Meat chain Feedtech-Croptech Russia 2011
Throughout Russia investments grow rapidly in technology and
Visitors will be able to connect with companies from
equipment for the Milling, Processing, Storage and Handling of raw
global feed to meat industry including producers of
materials for the purpose of Feed, Food and Fuel. The aim to become
industrial feed processing equipment, industrial feed
independent in eggs and meat supplies and the focus on food safety
supplies and raw materials, producers of feed, feed
requires significant investments. As one of the key emerging markets,
ingredients and additives, animal health and breeding
Russia offers a world of opportunities. In addition to Feed, a series of
experts, producers of farm and slaughter equipment
trends also indicate significant investments in milling equipment for the
and many more.
Food and Fuel sectors.
special theme: Feedtech-
Event structure
Croptech Russia 2011
FCR 2011 will be presented at VIV Russia 2011 and includes:
Throughout Russia investments are growing in
Feedtech-Croptech Russia 2011 Pavilion
technology and equipment for the Milling, Processing,
Storage and Handling of raw materials for the Exhibitors presenting their equipment for Milling, Processing, Storage
purpose of Feed, Food and Fuel. The aim to become and Handling for Feed, Food and Fuel at the dedicated Pavilion.
independent in eggs and meat supplies and the focus Feedtech-Croptech Russia 2011 Conference
on food safety requires significant investments. As
Program of keynotes on trends and developments, and product
one of the key emerging markets, Russia offers a
world of opportunities. In addition to Feed, a series of presentations by exhibitors.
trends also indicates significant investments in milling Feedtech-Croptech Russia 2011 Walk
equipment for the Food and Fuel sectors. A guided tour for visitors of all exhibitors active in Milling, Processing,
Because of these trends, VIV Russia will organize a Storage and Handling at VIV Russia 2011.
special theme: Feedtech-Croptech Russia. This concept
involves the technology of production for Feed, Food
ingredients/inputs and Fuel. Feedtech-Croptech Russia focuses on the primary processing phases of crops. More specifically,
the concept fully comprises the production of feed, pre-mixes, pet food, flour, vegetable oil, raw material feedstuffs and
(ingredient) foodstuffs, biomass and biofuel products. To conclude, FCR 2011 covers the milling, processing, handling and
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8. Visitor information
Perendale Publishers - Event Preview/Review of VIV Russia 2011
9. storage of corn, wheat, rice, soybeans, rapeseed, nuts, sugar crops, fodder crops, root crops and other primary crops.
At VIV Russia, Feedtech-Croptech will include a special pavilion with exhibitors showcasing their equipment for Milling,
Processing, Storage and Handling for Feed, Food and Fuel at the dedicated Pavilion. A special conference with keynotes on
trends, developments, and product presentations, is held at the pavilion. Also included is the Feedtech-Croptech Walk. This
guided tour will lead you to all exhibitors active in Milling, Processing, Storage and Handling at VIV Russia 2011.
Improving meat safety
Consumer attitudes and behaviors towards food are rapidly changing on a global scale. Demands for healthy, convenient,
fresh and safe products are increasing. Packaging is becoming more important with the selling process, as fresh foods are
expected to be conveniently packaged and easy to store. Animal production and processing is facing a difficult time. After
mad cow, classical swine and avian influenza, consumers are skeptical and want guarantees about the meats they eat. Meat
safety can only be guaranteed if every step in the meat production chain is carefully monitored and controlled.
Meat producing and – (further) processing companies adapt and improve their production processes to meet demands.
International food quality institutions developed standards for quality assurance and secured traceability. The trend is
towards systems that cover the entire food chain from primary production to finished products: from feed to meat. And
that’s where VIV comes in. The driver behind the Feed to Meat concept is that animal feed and animal health are vital for
meat quality and safety. VIV Russia will represent every step in the meat production process. Related topics will be featured
in the VIV Russia Conference.
Practical information
VIV Russia 2011 is held from 17 to 19 May at the International Crocus Exhibition Center in Moscow. Go to www.vivrussia.
nl for more information on registration, the exhibitor list and visa support.
about Moscow
The first stops on any tour of Moscow are Red Square and the Kremlin - the heart, not only of the city but also the
symbolic heart of the Russian nation. Radiating out from the Kremlin and nearby Manezhnaya Square are famous streets
such as ulitsa Petrovka and Tverskaya ulitsa, which runs north to Pushkin Square, and immediately south is the Moskva
River (Moscow River), which curls through the center in a series of winding bends.
The Garden Ring Road encircles the city center and most of the famous sights are contained within thisboundary. Many
attractions are southwest of the Kremlin, along the river, including Gorky Park, the pedestrianized boulevard of ulitsa Arbat
and the parklands surrounding the Luzhniki Stadium and Moscow State University. It is worth noting that most museums
are closed on Monday.
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10. ViV russia 2011: KeY faCts
admission / Opening Hours
Tuesday 17 May: 10:00 - 18:00 hrs.
Wednesday 18 May: 10:00 - 18:00 hrs.
Thursday 19 May: 10:00 - 17:00 hrs.
The Organisers
VIV Russian Team:
Renate Wiendels Rob Bornstein
Sales & Account Manager Sales & Account Manager
Tel. +31 30 295 2788 Tel. +31 (0)30 295 2719
Fax. +31 30 295 2809 Fax. +31 (0)30 295 2809
Email: renate.wiendels@vnuexhibitions.com Email: rob.bornstein@vnuexhibitions.com
Erna Borrias Local contact in Russia
Project Coordinator Mrs Nariner Bagmanyan
Tel. +31 (0)30 295 2721 Tel: +7 495 7976914
Fax. +31 (0)30 295 2809 Fax: +7 495 7976915
Email: erna.borrias@vnuexhibitions.com E-mail: nbagmanyan@astigroup.ru
Venue
International Crocus Exhibition Center
Pavilion 2: Hall 7 & 8
Moscow, Russia aerotour
Tel.: +7 (495) 925 30 40, 925 30 41
How to reach Crocus Exhibition Center Fax: +7 (495) 925 30 44
On December 26, 2009 a new metro station opened at the E-mail: visarf@aerotour.ru
Crocus Expo Exhibition Centre, called Myakinino. visa@aerotour.ru
This station opened as a section of the Arbatsko-Pokrovskaya
line. Myakinino is the first station of Moscow metro located
outside Moscow city. It’s situated in Krasnogorsk district of Moscow region close to the new headquarters of the
Moscow region administration.
The station features island platforms and three vestibules and it is integrated in the multi-storey car park. Two of the
station exits lead outside, another two exits lead to underground pedestrian walkways, and two more exits connect
the station with the exhibition centre. Each of the three vestibules has access to both platforms.
Hotel and Travel
As for previous editions of VIV Russia Aerotour have been appointed as the travel agent. They can assist you in finding
accommodation
Visa Information
As for previous editions of VIV Russia we appointed Aerotour as our official travel agent. They can assist you in getting
a visa:
Visitors from almost all countries will need a visa to Russia. It cannot be obtained at the border; therefore you should
apply for it before travelling.
The granting of a visa is at the discretion of the Russian Consulate.
Aerotour has the power to grant visa support being officially registered with the Ministry of Foreign Affairs. They can
assist you with support for the following types of Russian visas:
Tourism or leisure, if you travel to Russia for a short period of time or with the purpose of tourism. For a tourist visa
to Russia, allowing foreigners to travel as tourists, you must have visa support documents (confirmation of a foreign
tourist acceptance, tourist voucher and confirmed accommodation for every night of your stay in the country)
covering the itinerary and no longer than for the duration of the stay at the hotels. We provide tourist visa support
11. documents free of charge and on the basis of hotel booking via Aerotour. Your hotel reservation should be paid
in advance (invoice or credit card). After they receive your payment and scanned copy of your passport, they will
prepare the documents and send them over to your fax or email. If hotel accommodation is not booked through
Aerotour, tourist visa support is not provided. Please keep in mind that voucher and/or confirmation are not a visa,
they are visa support documents! Tourist visa can not be extended in Russia.
Business, if you visit Russia on official or private business, want to stay in Russia longer than for 30 days or need to
enter Russia on frequent occasions within a certain period of time. Having support of the Department for Federal
Migration Service of Russia in Moscow, Aerotour offers you assistance in obtaining business invitation for applying
Russian business visa. Business visa stamp in your passport gives you freedom of choice of places to stay at. If entering
Russia you prefer to stay at a hotel, Aerotour has the pleasure to book the most suitable one for you. If it is convenient
for you to stay at any other place, please remember that within 3 business days you must get registered! Aerotour on
their part is ready to assist you with registration. Please keep in mind that visa has to be stamped into your passport
by the Russian consulate in your home country before you leave for Russia!
If you travel via Russian cities / towns to any other country, transit visa support can also be provided.
“Moscow is the capital of Russian Federation.
The city area is about 30 km in diameter and the
population reaches to almost 10 million people”
12. eXHiBitor information
Provisional Floor Plan
Exhibitor List
Company name stand exhibiting in
Acdivet, Acdima For Veterinary Medicines Industry Ltd 8.13A3 VIVR Animal Health
ACTINI SAS VIVR Slaughter equipment
Agricultural revuew, magazine 8.12.A2 Knowledge transfer/ consultancy
Agriculture of Omsk and regions 8.29.A3 Knowledge transfer/ consultancy
AgriGo 8.6.F1 Animal housing & farm equipment
Agritech S.R.L. 7.18M2 VIVR Animal Housing & farm equipment
AGRO-3 8.17.E1 Animal housing & farm equipment
Agrobusiness, magazine 8.29.A4 Knowledge transfer/ consultancy
Agroforum, Publishing house 8.45.A2 Knowledge transfer/ consultancy
Agroinform northern Kazakhstan journal 8.29.A5 Knowledge transfer/ consultancy
Agroinvestor; agritechnics and technologies magazine 8.12.A5 Knowledge transfer/ consultancy
Agromax 8.6G5 VIVR Animal Housing & farm equipment
Agromir Chernozemya, journal 8.29.A6 Knowledge transfer/ consultancy
Agronavigator 8.6.F3 Animal housing & farm equipment
Agrorinok magazine 8.12.A6 Knowledge transfer/ consultancy
Perendale Publishers - Event Preview/Review of VIV Russia 2011
13. Agrosistema 8.18.E1 Animal housing & farm equipment
AGROSPROM Knowledge transfer/ consultancy
Agrotechmontage 7.18.M6 Animal housing & farm equipment
Agrotechnology 8.5.K.3 Industrial feed, grain & raw material processing equipment
Agrovent-M 7.1.N1 Animal housing & farm equipment
Agrovetzaschita 7.26.P1 Animal Health
Agrovo Handelsges. mbH 8.39G1 VIVR Egg proc, packaging, handling, refrigeration
Aitera, agency of information technology Knowledge transfer/ consultancy
ALFA Contracting GmbH 8.56.F1 Meat proc, pack, handl, refrig
All about meat, magazine 8.29.A2 Knowledge transfer/ consultancy
All-Russian Meat Research Institute Knowledge transfer/ consultancy
All-Russian Scientific Research
Institute for poultry processing
industry 8.31.B2 Knowledge transfer/ consultancy
Alltech 8.19.G1 Feed Ingredients & Additives
Alt Group 7.22N3 Animal housing & farm equipment
Alvik 8.21.K3 Animal housing & farm equipment
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22. St. Basil’s Cathedral on the Red Square in
Moscow, Russia
Perendale Publishers - Event Preview/Review of VIV Russia 2011
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