1.
Canada’s Marketing & Innovation Conference Presented by Liliana Ragbir, Pepper Advertising – www.peppertt.com

2.
Mitch Joel on Digital Marketing & Social Media

3.
Fact or Fiction? If Facebook were a country, it would have the 4th largest population in the world after China, India and USA.

4.
Seth Godin on Leadership & Creativity

5.
Are you a genius? <ul><ul><li>The difference between genius and stupidity is that genius has its limits. --- Albert Einstein </li></ul></ul><ul><li>If you're not a genius, </li></ul><ul><li>then who is? </li></ul>

6.
What Genius Does <ul><li>It's not that I'm so smart, it's just that I stay with problems longer. --- Albert Einstein </li></ul><ul><ul><li>A genius solves a problem in a way no one else could. A genius gives the world something it didn't know was missing. A genius looks a problem with fresh eyes. A genius changes the rules. </li></ul></ul><ul><ul><li>Example – Post-it notes, chocolate mixed with peanut butter (actually, chocolate mixed with anything) </li></ul></ul>

7.
Second Chance <ul><ul><li>Like Einstein, we can also work on problems longer. We can find help, which is much easier in today's interconnected world with a wealth of online information. We can then come up with our own solutions. </li></ul></ul><ul><li>Are you a genius? </li></ul><ul><ul><li>When Seth asked near the end of his session, the entire audience stood up. We were immodest about our brilliance, but we felt uplifted. How about you? </li></ul></ul>

8.
Just what is a Linchpin? <ul><ul><li>Linchpins are people who invent, lead, connect others, make things happen and create order out of chaos. They delight and challenge their customers and peers . They love their work , pour their best selves into it, and turn each day into a kind or art . Linchpins are the essential building blocks of great organizations . </li></ul></ul><ul><li>Are you a linchpin? </li></ul>

9.
Read the book!

10.
Sally Hogshead on Persuasion & Influence

28.
James Othmer on Advertising & Branding

29.
Max Lenderman on Branding & Experiential Marketing

30.
How Print can become Experiential

31.
How Print can become Experiential

32.
EXPERIENTIAL MARKETING <ul><ul><li>campaigns should clearly deliver a meaningful benefit to the consumer </li></ul></ul><ul><ul><li>will be predicated on one-­on-­one personal interaction </li></ul></ul>

33.
EXPERIENTIAL MARKETING <ul><ul><li>will be authentic. This will mobilize the marketplace </li></ul></ul><ul><ul><li>is based on engaging people in memorable ways </li></ul></ul>

34.
EXPERIENTIAL MARKETING <ul><ul><li>will empower the individual consumer and unleash the power of grassroots evangelism </li></ul></ul><ul><ul><li>will deliver relevant communication to consumers only where and when they are most responsive to them </li></ul></ul>

35.
EXPERIENTIAL MARKETING <ul><ul><li>succeeds using innovative approaches and tactics to reach out to consumers in creative and compelling ways </li></ul></ul><ul><ul><li>will make — or break — the brands of the future. </li></ul></ul>

36.
Dan Heath on Strategy & Communications

37.
The Money Quotes… “ We can say this much with confidence: When change works, it tends to follow a pattern. The people who change have clear direction, ample motivation, and a supportive environment.”

38.
“ Ultimately, all change efforts boil down to the same mission: Can you get people to start behaving in a new way?”

39.
“ Kotter and Cohen observed that, in almost all successful change efforts, the sequence of change is not, but rather ANALYZE THINK CHANGE SEE FEEL CHANGE” !

40.
“ If you want a reluctant Elephant to get moving, you need to shrink the change.

41.
Change isn’t an event; it’s a process.

42.
Summary <ul><ul><li>How are you going to spread your story and connect? </li></ul></ul><ul><ul><li>Are you indispensable? </li></ul></ul><ul><ul><li>How do you fascinate people? </li></ul></ul><ul><ul><li>Why are some brands winning and some losing? </li></ul></ul><ul><ul><li>Is the experience the message or the people ? </li></ul></ul><ul><ul><li>Why is change so hard? </li></ul></ul><ul><ul><li>Are you ready for the social media revolution? </li></ul></ul>

43.
Sources & References