for ECR Community activities. Please visit http://ecr-community.org/community-news/

1. WHAT IS ECR? + ECR COMMUNITY BROCHURE 2018
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2. 2
ECR COMMUNITY
ECR RUSSIA
ECR IRELAND
ECR POLSKA
ECR AUSTRIA
ECR FRANCE
ECR CZECH & SLOVAKIA
ECR ITALY
GS1 SWITZERLAND
ECR UK
ECR SPAIN
ECR GREECE
ECR CYPRUS
ECR SWEDEN
ECR PORTUGAL
ECR CROATIA
ECR ROMANIA
ECR HUNGARY
ECR BALTICS
ECR FINLAND
ECR SHRINK & OSA
GROUP
ECR BRAZIL
ECR ASIA PACIFIC
CHINA
HONG KONG
INDIA
JAPAN
MALAYSIA
SINGAPORE
SOUTH KOREA
THAILAND
ECR IS GROWING GLOBALLY
THE OBJECTIVE FOR ECR COMMUNITY 2018 IS TO
BROADEN MEMBERSHIP AND FOCUS ON DIGITAL
TRANSFORMATION

3. PARTNER PROGRAMME FOR
NEW MEMBERS OF ECR
COMMUNITY
The objective of promoting collaboration between
trading partners is timeless.
Many ECR Nationals are strong, thriving
associations with many years experience in
promoting collaboration within their domains.
These ECR Nationals are acutely aware of the
challenges and barriers facing new or small ECR
Nationals.
To this extent, new members of ECR Community
may “partner” with an existing and experienced
ECR National who can assist their development.
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4. ECR COMMUNITY
QUARTERLY MEETINGS 2018
Structure
1.5 day meeting
Physical & Virtual attendance possible
Typical Agenda
ECR Nationals Updates
ECR Community Members Updates
ECR Community Project Updates
Shrink & OSA Updates
Insight & Expert presentations
Local presentation / store tours 4

5. ECR COMMUNITY MEMBERSHIP
ECR Community is completely
funded by membership
subscriptions.
Members include
 ECR Nationals
 GS1 associations
 Industry associations
 Representative groups
Membership Fee
 ECR Nationals & GS1
Associations €3k – €5k p.a.
depending on size.
 Industry Associations &
Representative Groups = €5k
p.a.
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6. ECR COMMUNITY
STRUCTURE
ECR Community is a not for profit association.
Directors are selected by ECR National Associations.
Co-Chairs & Directors
• Declan Carolan, ECR Ireland
• Tomas Martoch, ECR Czech & Slovak Republic
Directors
• John Fonteijn, ECR Shrink & OSA Group
• Xavier Hua, Treasurer/ECR France
• Maximillian Musselius, ECR Russia
• Silvia Scalia, ECR Italy
• Harri Sivula, ECR Finland
Marketing & Communications Manager
• Eileen Cahill, ECR Community
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7. ECR DIGITAL TOOLSET PROJECT
ECR Community is
assessing embarking on a
major digital
transformation project in
association with a leading
University
The proposal is to run a
research project to
develop a digital toolset.
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8. ECR COMMUNITY
SHRINK & OSA GROUP
The ECR Community Shrink & OSA Group is a retailer-
manufacturer working group focused on creating imaginative
new ways to, together, better manage the problems of on-
shelf availability, shrink and food waste. The rallying cry of
the group is "Sell More and Lose Less" and participation in
any of the regular meetings is free for any retailer or
manufacturer.
Key focus: collaboration on industry wide problems
 Out of Stocks
 Unknown Loss (Shrink)
 Food Waste (Damage, Mark Down, Out of Dates)
Thought leadership group over 2017:
 57 unique retail organization’s
 8 unique CPG organization’s
 6+ academics and universities
Current Research Agenda
 Self Scan, RFID, Returns, Inventory Record Accuracy, News &
Magazines and Collaboration
Any company can attend ECR Community Shrink & OSA
Group events – contact ECR Shrink Group for details.
www.ecr-shrink-group.com
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9. ECR COMMUNITY
SHRINK & OSA GROUP
2018 OUTLOOK
Planning 4-5 Face to Face Meetings
(Feb, May, June, Sept, Nov)
Create Case Books of Successful
Collaboration
Publish Research Findings on RFID,
Inventory Accuracy, Collaboration
Model, Returns and Self Scan Research
 Webinars, Workshops, Press Releases
Deliver Loss Prevention Innovation
Challenge (Dragons Den)
Refresh Website and boost LinkedIn
Group
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10. ECR COMMUNITY
FOOD WASTE
ECR Community hosted a Workshop in Prague (Nov 2017)
which focussed on new innovations that are helping to reduce
food waste through collaboration
Launch of ECR Community Food Waste Maturity Model in
association with Oliver Wyman & Kühne Logistics University
(KLU) in Hamburg.
Objective of the model is to prevent food waste by
“designing it out” of the supply chain.
3 strategic levers where better design can lead to a
reduction in food waste:
1. for fresher products Assortment: Innovative products and
packaging for longer shelf lives
2. Supply chain planning: The right quantity at the right time in the
right place
3. Supply chain execution: End-to-end optimization and shorter
lead times
ECR Community Food Waste Newsletter outlines initiatives in
ECR Nationals across Europe.
Food Waste Webinars to be held in 2018
 With leading academics from KLU Logistics University
 Participation and case studies from Oliver Wyman
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11. ECR COMMUNITY WEBSITE
www.ecr-community.org
Create and share compelling
content, build a greater
awareness of the work,
projects, events and output
from the ECR Community
Linked with Newsletter 2018
ECR Community Social Media
 Twitter @ECR_Community
 Linked In @ ECR
Community
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12. ECR SHRINK & OSA GROUP
WEBSITE
www.ecr-shrink-group.com
Highlighting Events, Research
and Features plus Members
Only material.
ECR Shrink Group Social Media
 Twitter @ECRShrinkGroup
 Linked In @ ECR Community
Shrink and OSA Group
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13. ESM PUBLICATIONS
European Supermarket Magazine (ESM)
covers ECR Community activities

15. PEOPLE
DEVELOPMENT
At the heart of ECR is people
development. Developing the skill-
set of the sector’s employees is
crucial and promotes the need for
education and improved
knowledge. Ultimately, ECR
develops better collaborators.
Individuals with multi-disciplinary
competencies and an ability to
negotiate with trading partners to
unlock the “win-win” scenario and
provide best-in-class service for
consumers & shoppers.
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16. THE ECR COMMUNITY DIGITAL
TRANSFORMATION FORUM
The retail and consumer goods industries will change more in the
next 10 years than the past 40. One primary force is
responsible—digitalization.
From what we know at the moment, we expect that shopping
behaviour & store design will change, routine purchases will be
automated, stores will become more experiential, AI & predictive
analytics will propel personalised shopping and robotics & chatbots
will become the norm.
There may be more as customers are leading the way in the use of
tech and retail is struggling to keep up. What is certain is that the
digital future of retail will be determined over the next decade as
game-changing technologies, new business models and digital
disruptors appear.
The ECR Digital Transformation Forum is an international industry-
driven forum that will focus on the digitalisation of the retail & CPG
sector.

17. ECR DIGITAL
TRANSFORMATION FORUM:
VISION
In these disruptive times, the Forum
will help brands, retailers & service
providers;
To track the digital transformation of the
retail & CPG sector.
To have structured dialogue and exchange
with peers, digital innovators and leading
experts.
To understand appropriate new
technologies, data and business models.
To develop international links with US & far
east.
To enable change in their organization

18. 2018 WEBINAR SERIES
Two webinar series, each
stream 3 sessions
Shrink & OSA Group – RFID
& food waste
Demand-side – The Future of
Online CatMan & Digital
technologies

19. WEBINARS
THE FUTURE OF ONLINE CATEGORY MANAGEMENT
In an increasingly online and Omni
Channel world, brands and retailers
need to rethink their approach to
category management.
With online retailing, there is no planned
and stacked shelf to draw in shoppers.
Success is less about the shelf space a
brand consumes, but the strength of its
content, how it performs for online store
search and how it engages consumers
across multiple channels.
ECR hosted 3 webinars in 2017
attended by 100-250 global demand-
side managers.
The series will continue throughout 2018
The Future of
Category
Management
1. Tomorrow’s Category Management
Today:
How do Brands Achieve their Goals in a World
Without Planograms and Shelves
2. Availability in the Online Channel:
The influence of Online out of Stocks on
Consumer Behaviour and Sales
3. Content, Consideration and Online
Customers:
How to drive the conversation online
2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS
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20. WHAT IS
EFFICIENT CONSUMER RESPONSE (ECR)?
ECR - The Association ECR - The Concept
An Association
&
A Concept

21. ECR NATIONAL
ASSOCIATIONS
There are twenty National ECR Initiatives in Europe
who work closely together.
This network allows ECR Nationals to share the most
effective national projects often culminating in their
adoption across Europe.
These local networks are the most widespread
collection of retailers, consumer goods manufacturers
and service providers for the grocery sector in each
of their local domains. By aggregating the local
networks, the most powerful network of companies in
the European grocery sector is formed encompassing
domestic operators and multi-national concerns
alike.
This massive network allows the ECR to develop
relevant output, create widespread awareness and
encourage European-wide adoption.
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22. ECR – THE CONCEPT
The purpose of ECR Community is to facilitate companies &
trading partners (retailers, manufacturers and service
providers) to collaborate for the benefit of consumers in a
sustainable way.
“Transforming the way we work
together to fulfil consumer wishes
better, faster and at less cost”
ECR VISION
During its existence, thousands of companies across
Europe have contributed to and implemented on a
national or European level this unique model of
excellence in collaboration across the consumer
industry.
This collaboration should be within the confines of
the Focus Areas of ECR.
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Focus Areas of ECR

23. ECR – THE CONCEPT
The working together concept is as
relative to company inter-
departmental relationships as to
those relationships with external
trading partners.
A truly integrated strategy must
involve a retailer’s Buying and
Supply Chain Departments working
together with a supplier’s Sales and
Production teams.
As such, the majority of ECR’s
activity is within Supply side and
Demand side operations.
Supporting the business standards to
facilitate widespread collaboration
is essential as is the need for ECR to
be as relevant as possible by
identifying emerging trends and
defining better approaches for their
adoption.
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Logistics & Stock
Management
Buying &
Merchandising
Production &
Distribution
Sales &
Marketing
Enabling
Technologies
SUPPLY
MANUFACTURERRETAILER
DEMAND
Barriers between internal departments
Barriersbetweentradingpartners
{
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Source – ECR Europe 1996

24. ECR DEMAND SIDE PUBLICATIONS
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25. ECR SUPPLY CHAIN PUBLICATIONS
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26. CONTACT ECR COMMUNITY
Co-Chairs
Declan Carolan, ECR Ireland
 declancarolan@ecrireland.ie
Tomas Martoch, ECR Czech & Slovak Republic
 martoch@gs1cz.org
Marketing & Communications Manager
Eileen Cahill, ECR Community
 eileen.cahill@ecrireland.ie
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