9. one to one = conversation one to many = broadcasting
many to many = coordinated communication?
10. Traditional Media Social Media
Timing Filter then Publish Publish then Filter
Supervision Planning Coordination
Content
Creators
Professionals Amateurs
Style Broadcast OR Conversation
Broadcast AND
Conversation
Costs High Low
Process Ordered (like making a car)
Ordered Chaos (like
making a coral reef)
Size Large Groups
Small and Medium
Groups
Conversation To Customers
With and Between
Customers
35. 1. Dedicate a Social Media Email
2. Inter-connect Platforms
3. Lead from the Top, but Have 1 Leader
3. Create Social Media Guidelines
4. List Your Influencers - (w/ Social Media Info)
5. Create a Social Media Action Plan and Calendar
6. Develop an Internal Social Media Policy
#eal Strategies