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Social Media Practicalities

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Peer Lawther
Peer Lawther

The document discusses how to write an effective social media strategy. It recommends including sections on background, objectives, challenges, next steps, and examples from other organizations. The strategy should identify key departments to involve and address guidelines, branding, monitoring, budgets and future revisions. The overall goals are to facilitate communication, share content, and establish governance for an organization's social media presence.

NegóciosTecnologia
1 de 25
Writing a Social Media Strategy The Practicalities Peer Lawther flickr.com/saxonmoseley
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],agenda for today's talk
flickr.com/fredcavazza
[search “forrester groundswell”]
flickr.com/teflon
[object Object],[object Object],two assumptions before starting
flickr.com/dawgbreath
flickr.com/laughingsquid “ be real and use your best judgement” zappos.com social media policy
our social media strategy
[object Object],[object Object],[object Object],our objectives - an overview
social media strategy sections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
twitter.com/sciencemuseum
flickr.com/nationalmediamuseum
flickr.com/tuan100
social media strategy sections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
example departments to talk with ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
flickr.com/nadsweddinghair
next steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
tinyurl.com/ninaksimon
tinyurl.com/museummktg1
tinyurl.com/museummktg2
tinyurl.com/powerhousepolicy
tinyurl.com/smithsms
blogs.zappos.com
talk with me @peerlawther thank you for listening

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