[CXL Live 16] How to Give Your Data an Annual Checkup by Annie Cushing

•

3 gostaram•10,526 visualizações

Site owners set up their Google Analytics account with the full expectation that it will yield lots of delicious insights. But the reality is that there are common ailments that challenge the health of that data. Learn how to spot these issues before they wreak havoc with your data. All in plain English.

Marketing

@AnnieCushing
The image part with relationship ID rId3 was not found in the ﬁle.

@AnnieCushing
bit.ly/ga-campaign-tagging

@AnnieCushing
Test
VISITORS LEAVE TO CONVERT

@AnnieCushing
Test
CROSS-DOMAIN TRACKING

@AnnieCushing
Test
http://www.westmarkhotels.com/
http://westmarkhotels.webhotel.microsdc.us/
http://westmarkhotels.webhotel.microsdc.us/bp
/availStart.jsp?srchResort=WMANC&numberOfA
dults=1&….&_ga=1.194668077.1445201766.143
9118116

@AnnieCushing
W: ANNIELYTICS.COM
E: ANNIE@ANNIELYTICS.COM
T: @ANNIECUSHING
L: LINKEDIN.COM/IN/ANNIECUSHING
W: ANNIELYTICS.COM
E: ANNIE@ANNIELYTICS.COM
T: @ANNIECUSHING
L: LINKEDIN.COM/IN/ANNIECUSHING

Mais conteúdo relacionado

Mais procurados

eCommerce SEO Shopping Spree - State of Search 2013

Mike Arnesen

Behold! My slide deck from "Why Structured Data & Semantic SEO Are Important" at SMX East 2013 in New York. I'm a huge geek for structured data and semantic markup. I’ve literally woken up in the middle of the night in a sweat with an idea of how I could apply semantic markup to a piece of rich content. I ended up sitting in the kitchen for the next few hours exploring schema.org and running things through Google’s structured data testing tool. So, I guess it goes without saying that I’m really stoked to be talking about this stuff.

Why Structured Data & Semantic SEO Are Important - SMX East 2013

Mike Arnesen

Building a Content Promotion Strategy | Pubcon Vegas 2015

Casie Gillette

WHCFargo - Kim Wagner

RachelAsleson

My slide deck for "How to identify intent" talk at Brighton SEO April 2018. Links: Resources to get you started with intent modifiers: https://getstat.com/blog/the-basics-of-building-an-intent-based-keyword-list/ https://getstat.com/blog/setting-up-your-very-own-search-intent-projects/ https://blog.adeptmarketing.com/how-to-bucket-keywords-into-intent-groups Intent via organic results: https://moz.com/blog/how-google-gives-us-insight-into-searcher-intent-through-the-results-whiteboard-friday

How to identify intent - Brighton SEO April 2018

AnnaCorbett4

Link building in 2021 (when you're a bit crap at PR) #brightonseo

Stacey MacNaught

SES

Lance Wilson

How to be amazon (and beat Google at search)

Branded3

Do you avoid sending outreach emails out on Fridays? Think all campaigns deserve links? Then this no-nonsense talk is for you. Drawing on over a decade's experience in journalism and marketing Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists. She will show examples of Digital PR myth-busting in action and show you how to achieve strong, relevant coverage for your clients. View the original slides accompanied by Ruth's narration here: https://onlineprshow-summer21.heysummit.com/talks/digital-pr-myths-debunked/

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett

Ruth Barrett

Creating Killer Content with Data | Pubcon Austin 2016

Casie Gillette

BrightonSEO September deck - Finding data for your campaign

Hana Bednarova

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

Stacey MacNaught

Forensically Analysing Cornerstone Content - WordCamp Manchester 2018

Rhys Wynne

Anna Corbett's Slides for #mmgiveitago

AnnaCorbett4

Understanding & Facilitating Semantic Search - #SearchFest 2016

Mike Arnesen

Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest...

M. Valentina Escobar-Gonzalez, MBA

Intent research: Confirming your keyword intent assumptions with Google ads

Anton Shulke

The Role of Social in Search - SAScon 2013

Steve Lock

Building Links and Coverage When Your Content Campaign is Over - outREACH Con...

Stacey MacNaught

Your Content is Awesome – Now What? By @staceycav at #brightonseo

Stacey MacNaught

Mais procurados (20)

eCommerce SEO Shopping Spree - State of Search 2013

Why Structured Data & Semantic SEO Are Important - SMX East 2013

Building a Content Promotion Strategy | Pubcon Vegas 2015

WHCFargo - Kim Wagner

How to identify intent - Brighton SEO April 2018

Link building in 2021 (when you're a bit crap at PR) #brightonseo

SES

How to be amazon (and beat Google at search)

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett

Creating Killer Content with Data | Pubcon Austin 2016

BrightonSEO September deck - Finding data for your campaign

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

Forensically Analysing Cornerstone Content - WordCamp Manchester 2018

Anna Corbett's Slides for #mmgiveitago

Understanding & Facilitating Semantic Search - #SearchFest 2016

Facebook and Instagram Tips for Realtors in Northeast Tennessee and Southwest...

Intent research: Confirming your keyword intent assumptions with Google ads

The Role of Social in Search - SAScon 2013

Building Links and Coverage When Your Content Campaign is Over - outREACH Con...

Your Content is Awesome – Now What? By @staceycav at #brightonseo

Destaque

Web marketers have never faced a more dangerous time to have their visitors hit that "back" button. Facebook, Google, and even Twitter are measuring engagement and punishing the sites and brands that lose too much of their audience to an "I'm outta here" click. We've moved from a world where conversion rate optimization happens only in the purchase funnel to one where converting from a 5-second visitor to a 45-second, more engaged visitor who leaves with an answer is hugely important. In this presentation, Rand will show how Google's Rankbrain, Facebook's engagement algorithms, and other platforms' metrics are transforming this landscape and what web marketers can do to fight back.

[CXL Live 16] Fight Back Against Back by Rand Fishkin

[CXL Live 16] How to Give Your Data an Annual Checkup by Annie Cushing

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Destaque

Destaque (20)

Mais de CXL

Mais de CXL (20)

Último

Último (20)

[CXL Live 16] How to Give Your Data an Annual Checkup by Annie Cushing