San Diego Convention Center Pedicab Media

A Nontraditional Outdoor Advertising Company

YellowBikeCa b
Advertising Media Pack
Reaching San Diego Downtown and Convention audiences


Introduction
Pedicab advertising has developed rapidly over the past decade and becoming one of the
most popular advertising medium in the world. Ads are placed on the exterior of these pedal-powered
billboard vehicles which transporting passengers on short taxi runs or at special events like conventions,
grand openings, and product launches. Pedicabs in San Diego dominate the heart of Downtown area
and they are positioned and moved in close proximity to pedestriands and cars for eye-level viewing, so
pedicab adverts grab attention around the clock.

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About YellowBikeCa b

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Established in May 2005 as an outdoor marketing
and pedal-powered transportation company.

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It is a unique, and fresh outdoor advertising media
serving with a fleet of 30 eye-catching billboard

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bikecabs.

Providing highly visible and the largest pedicab advertising platform.

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O nly pedicab company in the USA providing pedicabs with LED backlit light panels which grab
attention from blocks away.

Experienced and specialized in providing environmentally- friendly outdoor promotional advertising
campaigns for exhibitors of San Diego Convention Center or national companies.

YellowBikeCab | Copyright © 2006 - 2008 All right reserved.
Ph: (619)200-8495 | info@yellowb ikecab.com


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Why advertise on YellowBikeCabs?

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More mobile than a billboard, and friendly than any bus and generates more awareness than a taxicab.

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Advertising rates lower than radio or newsprint.

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Your billboard no longer waits for crowds to come to it, your billboard goes to the crowds.

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Drivers can bring patrons directly to your doorstep.

Free rides can be arranged for your prospects.

O pportunity for distiribution of coupons, promotional items and flyers, also sponsorship of driver` s
uniforms. - what other billboard can do it !



What we do
We get into areas that other outdoor advertising can not reach, with a fun and exciting way by
offering genuine outdoor marketing solutions for San Diego Convention Center Exhibiters, local and
national businesses with unique and memorable services.

1- Branded Pedicab Advertising:

Today, marketing specialits are looking for fresh and creative advertising mediums to deliver
messages. Advertising on pedicabs is a powerful way to introduce your brand and products around
urban areas, convention center and major sport facilities. Branded pedicabs can take your message
anywhere while the driver is pedaling and get it read by your target market. We can cover the entire
cab body with your brand or simply place it on the back side of our bikecabs. All you need to do is
to e-mail us your art work design and we take care of the rest. As part of our “check back system”
we will send you reports on the activities such as photos of the days work.



What we do

2- Field Marketing services:

Flyers, menus, brochures, coupons or promotional items distribution are available as we have
developed a flexible and efficient distiribution service. Our drivers can put your promotional items in
the hands of your potentional customers. We carefully choose the areas to hand out your promotional
items to your right audience.



What we do

3- Sponsoring the Drivers Uniforms:

You can come up with your company T-shirts, hats or any type of uniform that you like our driver to
wear along with the branding signs on the BikeCabs (dress them like a doctor etc...). With uniform
advertising you double your exposure and reach thousands of target audience on a very personel level
everyday throughout your campaing.



What we do

4- Sponsored Complimentary Fares & G roup Rides:

You can add excitement to your event by providing transport for your clients or guests. Whether it be
a prestigious store opening, exhibition or simply transport between venues, your customers will love the
bikecab experience. YellowBikeCab will create a buzz all around the area of your event and your
customers or guests will also have memorable journeys.

During conventions and trade shows, bikecabs provide fun and unique way to transport attendees and
guests from corporate events to any location in downtown area. BikeCabs are the only outdoor
advertising medium offering such a service. No other mobile billboard can provide this unique attraction.



Case Studies

Every campaign we run is carefully geared to the needs, audience and budget of our clients. All of our
advertising packages offer targeted advertising and work great.

Product: Proven
The Problem:
How to aware their primary audiences surgeons and nurses about their product called “Proven” and
increase their booth traffic at SD Convention Center.

Backround:
I-Flow used our full ad campaign service 3 different times in 2007 during their exhibition at the
San Diego Convention Center. Each time, they wanted us to be part of their ad campaign and hand
out promotional coffee cards to the conventioneers, tell them what the booth number to get the
complimentary coffees, provide complementary rides to their prospects and tell them who sponsors
their ride, and build brand awareness with branded pedicabs plus drivers’ t-shirts.

Objectives:
- Stand out from the other exhibitors and increase impact on primary target.
- Increase booth traffic.
- Aware %80 of the conventioneers about “Proven” before they walk into the convention center.

Results:
- Branded Yellowbikecabs with drivers wearing promotional t-shirts located at the main walk ways
to the convention center and by the major hotels. Bike cabs highly maintained the brand image.
- In 3 days thousands of promotional cards were put in the hand of conventioneers.
- All rides between convention center and Gaslamp area were free for surgeons and nurses,
sponsored by I-Flow.
- Visible brand name on the bike cabs and driver ’s uniforms stood out in the crowd.
- Caused booth traffic as well as qualified leads.



Case Studies

Client: Rims (Risk Insurance Management Society) and Liberty Mutual

Problem:
In a highly competitive insurance industry, during one of the biggest convention event in San Diego
where 20.000 people attending and having parties all around G aslamp area every night, how does
Liberty Mutual stand out in the crowd and impress its customers? How they can create brand
awareness on people walking outside of the convention center? How their ad also can be seen at
night by people coming out of a night club?

Objectives:
The campaign objective was to generate awareness out side of the conventions center and around
the parties and special events. Liberty Mutual wanted to highlight the numerous unique benefits they
offer their customers through using 5 different messaging on the 30 pedicabs and drivers’ t-shirts.
They also wanted pedicabs to provide free rides to their customers from a night club where they had
a party at to their hotels for 4 hours..

Strategy:
Targeted key high foot traffic areas where decision makers commute, sponsoring Pedicab billboards
and drivers and locating them by the Convention Center, Hotels and special event facilities. After
a special company party at a night club in Gaslamp, go green and use pedicabs to transport their
guest to the hotels all rides sponsored by Liberty Mutual for 4 hours.

Results:
Unprecedented convention advertising domination via outdoor media pedicabs during massive
Rims 2008 convention. Strong brand leadership built by using unique convention outdoor
advertising media.



Case Studies

The Problem:
How to stand out in the crowd and build an impression on their customers.

Solution:
Transport their guest with environmentally-friendly branded vehicles in a memorable and
unique way.

Backround:
M&M company having a conference at SD Convention Center every year. G ood company
cares about their guests and invited them to a sponsored welcome pary at a local night club
in Gaslamp Quarter after their meeting . They did not want their guest to walk to night club.

Objective:
-Transport 90% of 150 guests with the branded 20 bike cabs in 2 hours.

Results:
- All their guests were successfully transported in a delightfully way with branded bike cabs.
- Visible mode of transport stood out in the crowd.
- Due to our success, M&M Company has already booked us again for their next event.



Case Studies

Summary:
Denali contacted us to sponsor 20 of our bike cabs and drivers for their upcoming
convention in San Diego. They wanted us to highly expose their brand name around
the convention center for 3 days. They were also sponsoring a major party at a night
club in Gaslamp Q uarter and they wanted us to take their guest home from the club
at night.

Brief:
- Make sure all the convention attendees see the brand name on the bike cabs and
drivers’ t-shirts.
- Increase name recognition and impact on primary target.
- To source new sales leads.

Result:
Campaign successfully ran for 3 days. Raised the profile of Denali with style and
humour. Their customers and prospects were transported to their hotels from the
night club till 2.00am.



Art Work Specificati on
Requirements:

As a part of our service we make things hassle free. All you need to do is to e-mail the art work
design. We work with a local printing company and they are doing a great job on production of the
materials. We mostly use high-resolution, full color coroplast or vinyl material. We offer free instillation
for the front and back panel signs. Our fully wrapped super 4 sheet bike cabs require a fee for the
instillation and labor cost.

-Images should be provided at a minimum of
300 resolution and saved in CMYK format.

-We accept images in many formats
including JPEG, G IF, PDF and PSD.

10” 4” 4” 10”

B B
E E
N N
D D
I I
N N
4 G G 4

A A
R R
E E
A A

20” 4” 4” 20”



Bikecab Routes

During a Convention&Trade Show ad campaign our bikecabs are used and located around the
high traffic areas to provide the most exposure and impact on client’s primary target audience. We
expose and promote your business or products by the Convention Center, Gaslamp Quarter and
major hotels for the maximum awareness.

Regular route:

Major route:

We go everywhere in
downtown; however, red
streets are the most
crowded and where you
find major number of
Bikecabs.


San Diego Convention Center Pedicab Media

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San Diego Convention Center Pedicab Media