Need some help from your speakers to market your event and sell more tickets? Here are 5 ideas you can employ to encourage them to share and promote your event for you. Looking for tips to organize the ultimate event? Get our free ebook to planning the event your community will love at http://ptix.co/29EPYRh. Follow us for more event management #peatips and #eventhacks.

1. How to motivate
your speakers to
spread the word
about your event

2. Speakers’ networks are
undervalued assets that event
organisers often fail to leverage
on when it comes to promoting
their events.

3. You might assume that with their
busy schedules speakers will not
be able to help in the promotion
of your event.

4. You are not wrong - speakers are
busy people - but if we make the
process of promoting the event
easy and intuitive, they are more
likely to share your event!

5. 1
GIVE THEM A
UNIQUE
PROMOCODE

6. Influential speakers maintain a
strong following on social media
platforms like twitter, LinkedIn, or
their own email list.

7. Their followers are potential
audience who would be willing to
attend the events that would
feature the speakers.

8. Provide the speakers with unique
promo codes that they can share
with these audiences.
Create custom promo codes
with Peatix!

9. Both speakers and their followers
benefit from this move; speakers
are seen as influential and
generous and their followers are
able to receive discounts.

10. 2
START A
SOCIAL MEDIA
BUZZ

11. Don’t wait till the day of the event
to start a conversation on the
main topic!

12. Seize the opportunity to create a
buzz around the topic, and by
extension the event, by starting
conversations on social media
way before the event date itself.

13. Start conversations on your
speakers’ social media channels;
Plan Twitter chats, Facebook
giveaways, or even Snapchats.

14. Of course, trying to be present on
all social media platforms may not
be a feasible solution.

15. Focus on the platform that has
proven to convert your audience
to paying consumers.

16. Actively engage your speakers to
start conversations on that social
network.

17. 3
SHOW OFF YOUR
SPEAKERS AS
THOUGHT LEADERS

18. Information is just a touch screen
away, so why should people
attend your event to hear the
same thing they can access for
free from their phones or laptops?

19. This is why event organisers need
to establish the relevance of the
topic and speakers before the
event.

20. Potential attendees need to
recognise the value of attending
the event - that they have to gain
by attending it and what they’ll
miss out on if they don’t.

21. Be as creative as you wish when
you present these value
propositions, but be sure to
establish your speakers as thought
leaders in their respective fields.

22. Share write ups on their stellar
backgrounds, what makes them
unique and sought after in their
industry, or teasers of the
exclusive content they will be
discussing at the event.

23. Remember to have a consistent
content sharing strategy so that
these productions are seen by
prospective attendees before the
event.

24. 4
GUEST-CURATE
SOCIAL MEDIA
ACCOUNTS

25. If you have a very engaged social
media platform such as Twitter,
consider having popular speakers
take over your account for a few
hours or even a day!

26. This trend is increasingly popular
in the lifestyle events industry
where bloggers, models, reality
stars and actors take over an
account for a fixed period of time.

27. Event organisers can channel this
strategy by getting speakers to
take over their social media
account one at a time.

28. This draws followers to both your
speakers’ and event’s social
platforms while allowing you to
promote your event.
*Don’t forget to link out to your speaker’s
handle in your account description!

29. When discussing an account
takeover with your speaker, run
through with them guidelines on
what can and cannot be posted to
ensure the integrity of your brand
is not lost in the process.

30. The key to a successful account
takeover is when guests engage
with followers to reveal details
about themselves that they
haven’t before.

31. 5
SPOIL THEM WITH
INSTAGRAM-
WORTHY FREEBIES

32. Demonstrate appreciation for
your speakers with useful and
unique thank-you gifts.

33. This works particularly well with
surprising or photogenic gifts for
that obligatory social media
moment.

34. Here’s a unique gift!

35. If budget is an issue and you are
not able to send freebies, don’t
fret!

36. Be genuine and send your
speakers customized e-cards that
reflects your appreciation for
them taking time to be part of
your event.

37. Make it easy for them to share
these e-cards on their social
media channels.

38. Your event gets shared in a
manner that doesn’t come across
as an advertisement and your
speakers will feel happy too!

39. The next time you are organising
events with speakers, don’t just
look at them as speakers who will
be sharing content at your event.

40. See them as your partners and
allies who can help to promote
your event in the community.

41. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

42. Suling Wong
Produced by
Claire Ding
Original article by
Liyana Dizzy

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