Sometimes, what your event needs is a little shout out from the right media. Before you put pen to paper to write that pitch, here are six ways you can go about convincing the media to pick up your event in their next scoop.
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10. You can’t expect the media to
publicize your event if you don’t
know anything about the media
itself.
11. For example, if you
want to be in the
newspapers, then read
your choice newspapers
early and often.
12. If you want to be on TV, figure out
which shows would highlight your
event and check out their
previous episodes and fanbase.
13. You’ll have a better chance if it
sounds like you’re pitching
directly to a medium you know
much about, instead of pleading
to anyone who’ll listen.
14. You’re more likely to get your
desired media to publicize your
event if you pitch to a member of
the press team who already is
interested in these issues.
15. Do your research and find out
what they’re invested in or keen
on covering.
23. If your event is environmentally
conscious, find other similarly
responsible efforts in your
community and pitch it to the media
as an article on eco-awareness!
24. It doesn’t always have to be a
competition. A mention in a listicle
or round-up is publicity as good
as any.
26. Offer tickets, media passes, or
bundle it with other goodies
to the Instagram-famous.
27. Even the media bows down to the
potential virality of Instagram
influencers’ every move.
28. Since they both share and want
each other’s audiences, strategically
spreading word of your event on
Instagram first could make them
more open to publicising it too.
30. Remember that all forms of
publicity is essentially free
advertising.
31. You’ll certainly need to demonstrate
some respect for the work they’ve
already done, so that you can be
part of the work they’re about to do.
Event marketing - How To Increase Your Event’s Chances Of Media Publicity
32. Lastly, show your appreciation by
thanking them and sharing the
article! Who knows, you might get
another feature in future.
Event marketing - How To Increase Your Event’s Chances Of Media Publicity
33. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.
34. Suling Wong
Produced by
Claire Ding
Original article by
Liyana Dizzy
Event marketing - How To Increase Your Event’s Chances Of Media Publicity
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Event marketing - How To Increase Your Event’s Chances Of Media Publicity