Event organizers, we know how tough it is to plan the perfect event. But there's more to an event than just attendee numbers and ticket sales. Four organizers in Singapore share their go-to tips for planning events that could almost sell themselves. Want to grow your business offline? Want to organize the ultimate event? Get our free ebook to plan the event your community will love at http://ptix.co/29FFZZ6. Follow us for more event marketing and management #peatips and #eventhacks.

1. 4 event
management tips
for event organizers
by event organizers

2. Anyone who has organized an
event can all agree on one point.

3. Anyone who has organized an
event can all agree on one point.
Event management is NOT
an easy task!

4. From crafting the concept,
discovering venues, marketing of
event, and finally conducting it, is
a labor of love undertaken by the
organizers.

5. But the event space is a fickle
mistress; one moment your event
is the talk of the town, and the
next moment the crowd has
moved on to the next event.

6. So how do you stay relevant to
your audience and keep them
coming back?

7. Four industry veterans, whose
events have become an integral
part of their communities, share
their insights on creating and
implementing successful events.

8. DO NOT BE
AFRAID TO TRY
SOMETHING
NEW
#1

9. No one becomes an expert in
event management overnight.
Everyone had to start with their
first event, and often they have
had no prior experience in
conducting events.

10. Don’t let your lack of experience
stand in your way, use it to your
advantage to create unique
events that will become your
signature style.

11. Lizanne from Upsurge Productions
shares one of the most important
advice she has received, “Do not
be afraid of failure. You win some,
you lose some.”

12. Lizanne and Mae, the founders of
Upsurge Productions were in their
sophomore year at Republic
Polytechnic when they realized
that they had a common love for
live concerts.

13. They decided to take matters into
their own hands when they
noticed that the alternative rock
bands they loved were skipping
Singapore.

14. They dove head first into founding
Upsurge Productions despite the
uncertain future!

15. They faced many obstacles and
got ignored by booking agents
when they first started out.

16. But they pulled through with
courage and passion for what
they did.

17. FOCUS ON
CREATING
GREAT
EXPERIENCES
FOR YOUR
ATTENDEES
#2

18. How do you stand out in a
saturated event space?

19. Remember,
it is the experience that you
create for your attendees that will
differentiate you from your
competitors.

20. Creating a memorable experience
for your attendees lie in the tiniest
of details as Michaela, founder of
Woolf Works – a coworking space
just for women- can attest.

21. She ensures that every single
touch point for her audience is
taken care of.

22. “I want my event attendees to have
a great experience from being
welcomed at the door, to having a
nice napkin next to the snacks. I
want everyone to be comfortable
and feel good.”

23. Creating the experience doesn’t
just happen offline, the online and
offline experience has to be in line
with your brand values, as Marc,
founder of InTheLoop explains.

24. “I wanted to translate the same
idea and mission of connecting
people online to an offline
experience.”

25. You have to create an experience
that will represent your brand
across all touchpoints, from your
marketing collateral, venue space,
ticketing processes, food and
drinks, activities at event, to post-
event follow ups.

26. EVENTS
CREATED
SHOULD
SOLVE A
PROBLEM
#3

27. There is an overabundance of
events taking place everyday.
How will your audience decide
which event to attend?

28. The solution is simple;
find a niche and focus on
building a community around it.

29. Syaheed has had a long history
with the music industry and he
became acutely aware of the
challenges the artists faced –
sustainability and career
development.

30. That moved him to support
musicians through a movement
that became SGMUSO.

31. Marc noticed a lack of digital
space where people could
connect, engage, and learn from
other yoga enthusiasts about
what’s happening in the
community.

32. So what did he do?

33. So what did he do?
He started InTheLoop!

34. These founders found a sweet
spot where there was a need for it
to exist in the community.

35. By focusing on a niche, they were
able to share a relevant message
with their users, who built a
community around the platforms.

36. LOVE WHAT
YOU DO#4

37. This might not seem very
important as an event
management tip, but it is in fact a
cornerstone of every event
mangers’ life!

38. To put it simply,
event management is not a
glamorous job.

39. You are constantly hustling and
putting in insanely long hours into
planning every aspect of the
event.

40. From venue to logistics,
operations, food, drinks, down to
the last detail, need to be well-
prepared for the event to run as
smoothly as possible.

41. The passion and love for what you
do, and why you are doing it, is
the fuel most event organizers run
on, while doing what they do.

42. The founders of Upsurge
Productions shared that seeing
the sea of fans singing their hearts
out at every concert and thanking
them personally kept them going.

43. This sentiment is shared by Marc,
“The sense of self accomplishment
when we deliver a great
experience, and getting
recognized for it amongst the
community keeps us motivated.”

44. Got your own event management
tip or story to share with fellow
event organizers?
Tell us in the comments below!

45. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

46. Suling Wong
Produced by
Shilpa S Nath
Original article by

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