1. If getting your message
across is increasingly
depressing, try looking at
it from our perspective
Better marketing for Charities with better things to do

2. When it comes to the crunch
you can still stand out from
the crowd
Charities are all asking themselves, can we weather PAW is the brand marketing agency who will.
the current financial storm? Can we rely on With extensive experience of defining, developing
current donors? And what we can do to raise and delivering incisive, intrusive and impactful brand
awareness, as well as the funds that our current communications, we can help you to stand out from
commitments will absorb and what our future projects the crowd of good causes, to provide you with clear
will demand? points of difference for your charity, your brand and
your bottom line.
Whether your charity is supporting poverty, addiction,
health, intellectual and/or physical disabilities, your In short, we’ll stretch your brand further and your
message needs to come across loud and clear. If budget even more.
there is charity fatigue out there, you need to wake
up the public consciousness. If there is a reticence to So, when it comes to the crunch, credit will be where
donate, you need to reinvigorate the moral good. credit is due.
But to do so, your brand must be strong. You must be
steadfast in presenting your values and consistent in
your communications. Your offering and your brand
characteristics must be communicated with clarity
and with a tone of voice that is altruistic, yet not
patronising towards an intelligent public. All this and
more will help you rise above the clamour for funds in
a recession hit market. Yet there are few who will help
you with a passion.

3. Brand Creation
Brand Clarity
Better Brand Marketing
Our absolute aim is to strategically and creatively And with PAW you’ll be investing with one of the most
enlarge your brand footprint, to get your organisation dynamic and creative approaches to brand marketing.
noticed and encourage contributors to donate to you
with increasingly greater amounts and repeatedly. We’ll help you build your brand, at whatever stage it
is at in its life cycle, so it works much harder for your
When consumers are considering their options cause. Whether you’ve allocated less than last year to
carefully, your brand needs to be top of mind. marketing, reassuringly, you don’t have to be less than
inspired.
Whatever the media, (ads, brochures, websites,
e-marketing), on-line or off-line, we’ll provide you
with a platform for your brand and a hierarchy of
Do contact me now to arrange
messages that will resonate with donors, old and an exploratory meeting.
new, delivering the right words and images, at the
right time and in the right context.
Paul Weinstein
Now is the time to invest in marketing, to lock
your brand and message into the minds of your
prospective supporters, so when they or their family or
T: 020 8736 5877
friends are affected by the needs you support, and it’s E: paw@brands2market.com
likely some will, they are more inclined to support your www.brands2market.com
charity, based on the latent warmth we’ve already built
for your brand.

4. From your perspective
- better brand marketing for
Charities who have better
things to do with their money
T: 020 8736 5877
E: paw@brands2market.com