DPC Brand Presentation

1. June 21 – 23, 2013June 21 – 23, 2013

2. Celebrating more than three decades of Southern California's
automotive heritage, the Orange County Collector Car & Motorcycle Week
will host thousands of enthusiasts and families to an exceptional showcase of
automotive excellence, legacy and design -- with unique tours, VIP parties and events,
auctions, exhibits and of course, Sunday's marquee event,
The 31st annual Dana Point Concours d‘ Elegance.
.

3. 31 years of Excellence
Since 1983, the Dana Point Concours d’Elegance has been the premier celebration
of automotive elegance and excellence in Southern California for automotive enthusiasts of all
ages. The Concours moved to Dana Point in 2008, and has since become one of the most
cherished events in the Orange County community.
The five-star experience allows local and national automotive hobbyists the opportunity to
unwind in a relaxing atmosphere, enjoying the best collector automobiles and motorcycles,
reviewing the finest automotive art and immersing themselves in the latest amenities of the St.
Regis Monarch Beach resort.

4. Sunday, June 23, 2013
Nestled on the luscious green golf links of the St. Regis Monarch Beach resort in
Dana Point, California, the Dana Point Concours d'Elegance® will host more than 200 of the best-kept classic cars
and vintage motorcycles to display proudly on the lawn.
With a weekend of beautiful vehicles and enjoyable activities for automotive enthusiasts, young and old alike, the
Dana Point Concours d‘ Elegance celebrates European and American automotive heritage at its finest.
The DPC defines automotive elegance, luxury spas, breathtaking beaches, first-class dining and a golf course
designed by master architect Robert Trent Jones Jr., which provides sweeping views of the Pacific Ocean. The
weekend offers automotive enthusiasts a serene getaway and an opportunity to see some of the most stunning
automobiles from around the world in one beautiful destination.

5. Sunday’s Legacy
Southern California is one of the most automotive-centric places in the
world, propelling the Dana Point Concours’ evolution into a multi-day
celebration of automobile excellence, artistry and design.
•In 2013, the Dana Point Concours d’Elegance honors the 100th anniversary of the Duesenberg
as the featured automobile marquee.
•Special car classes include the 100th anniversary of Aston Martin, the 50th anniversary of the
Porsche 911, the 25th anniversary of the BMW M3 in the U.S. , and a unique display of Factory
Concept Show Cars.
•The Concours will highlight Harley-Davidson as the featured motorcycle marquee for the
brand’s 110th anniversary.

6. Sunday -- June 23, 2013
6:00 a.m. Exhibitors Line-up on the Golf Course.
9:30 a.m. Gates Open -- Dana Point Concours d’ Elegance.
9:30 a.m. Judging Commences.
10:00 a.m. Exhibitor Interviews.
11:30 a.m. Judging Concludes.
11:30 a.m. Opening Ceremony with Flyover.
12:30 p.m. Awards Ceremony.
4:00 p.m. Conclusion -- Orange County Collector Car and Motorcycle Week.

7. Saturday -- June 22, 2013
9:00a.m. – 5:00p.m.
•Festival in the Park in Fields A and B.
•Hot Rods, Customs, Special Coach Bodies
•Military “Then & Now.”
6:00p.m. – 8:30p.m.
•Concours Reception & Silent Auction on South Lawn.

8. Friday -- June 21, 2013 – The Rallye Basilone
Partnering with the U.S. Marine Corps Base Camp Pendleton, the select
group of cars and attendees will depart from the St. Regis and make its scenic trek to
Camp Pendleton to see firsthand what many civilians do not: the base and its facilities.
As part of Friday's activities, the Rallye Basilone will enter the base at Cristianitos Gate
and tour the facilities via the historic Basilone Road, which was named after United States
Marine Gunnery Sergeant John Basilone. Gunnery Sgt. Basilone was the only Marine to be awarded
both The Medal Of Honor and The Navy Cross during World War II. His extraordinary efforts in the
Battle for Henderson Field at Guadalcanal earned him The Medal of Honor from President
Franklin D. Roosevelt and The Navy Cross was awarded to Basilone posthumously following the invasion
of Iwo Jima where the Marine ultimately laid down his life for our country.
We proudly bear his name as the title of the historic tour during the automotive weekend.

9. Giving Back…
The Injured Marine Semper Fi Fund (SFF) was established in 2004 to provide
immediate financial support for injured and critically ill members of the U.S.
Armed Forces and their families. As a 501(c)(3) non-profit, the Semper Fi Fund
provides financial relief to post 9/11 service members for hospitalization and
recovery requirements, as well as assistance for those with long term
perpetuating needs. The Semper Fi Fund acts quickly in a service member's
greatest time of need with a 24 to 72 hour response time for resources.
The MARSOC (U.S. Marine Corps Forces, Special Operations Command)
Foundation was established to provide benevolent support to active duty and
medically retired MARSOC personnel and their families, as well as to the
families of Marines who lost their lives in service to the United States of
America.
The Marine Corps Scholarship Foundation provides scholarships to the children of
Marines and Navy Corpsmen attending accredited community colleges, universities,
and vocational/technical institutions, with particular attention given to those with a
parent who was killed or wounded in action, or who have demonstrated financial
needs. The Scholarship Foundation is the nation's oldest and largest provider of
need-based scholarships to military children, having awarded more than 30,000
scholarships valued at over $75,000,000 since 1962.

10. DPC Customer Profile
•Three days of customer facing interaction with
affluent,, brand conscious patrons
•5,000 spectators during Sunday’s event
showcase
•2,500 Saturday festival attendees
• Income Range
Under $49,000 11%
$50,000 – $99,000 35%
$100,000 – $249,000 39%
$250,000 and up 15%
Age Range
26 – 35 7.5%
36 – 45 18%
46 – 55 50%
56 – 65 31%
Over 65 18%
Marital Status
Married 76%
Single 24%
Home Ownership
Home Owner 86%
Non-Homeowner 14%
Multiple Home Ownership
Two Homes 24%
Three or more 12%

11. Concours Honors and Awards
Featured Marque Award
This award goes to the automobile that best embodies the spirit of the featured Marque, which is determined each year by
the Dana Point Concours d’Elegance committee. The award is voted on by the Chairman, the Chief Judge, the Chief
Honorary Judge, the Chief Class Judge and select Honorary Judges.
Chairman Classic Car Award
Chairman Classic Car Award is awarded by the chairman to the most deserving classic car.
Briggs Cunningham Award
Selected by an Honorary Judge Team and awarded to the most exciting American automobile. Cunningham was a great
American sportsman who raced cars and yachts and was also a race car builder, driver, team owner, sports car manufacturer
and automobile collector. He amassed a high-quality collection of automobiles that were displayed at the former
Cunningham Museum in Costa Mesa, California.

12. Awards and Honors
Catherine Thyen Award
Selected by Catherine Thyen with assistance of a Concours Committee Member and awarded by an Honorary Judge Team
to an exhibitor who has contributed the most time and energy to the event over the past three years. Catherine Thyen
was involved in founding the original ATSC Concours d'Elegance® which was the origin of the Dana Point Concours
d'Elegance®.
Design Achievement Award - Open
The Design Achievement Award is awarded to the car judged best in design of an open automobile at the Concours
Selected by an Honorary Judge Team.
Meguiar's "Finish Fantastique" Award
Meguiar's "Finish Fantastique" Award is selected by Barry Meguiar plus one Honorary Judge and awarded to the car with
the best finish.
Honorary Judges Choice
The Honorary Judges Choice is selected by all Honorary Judges and awarded to the favorite automobile on the show field.

13. Awards and Honors
Elegance Award, Pre-War
The Elegance Award, Pre-War is selected by an Honorary Judge Team and is
awarded to the most elegant Pre-war automobile at the Concours.
Elegance Award, Post-War
The Elegance Award, Post-War is selected by an Honorary Judge Team and awarded
to the most elegant Post-war automobile at the Concours.
Best of Show
Best of Show is chosen from among First in Class winners through a tally of ballots
selected by the Chairman, the Chief Judge, the Chief Honorary Judge, the Chief
Class Judges, the Honorary Judges, and select Class Judges.

14. Barry Meguiar–2013 Automotive Icon
A true automotive enthusiast, Barry Meguiar has been passionately involved with cars since he was a
child. Working summers at the family business, Barry would cover for production assembly employees
when they went on vacation. After climbing the ranks, working in all aspects of the business from
accounting to client relations and even advertising, Barry took the reins of the company in 1973.
Today, Meguiar's is the worldwide leading producer of cleaners, polishes, waxes, conditioners and
protectants for every type of vehicle on the road and in the water.
His love for the automotive industry is apparent in everything he does. In 1973, after four years of
market research, business planning, new product formulating and package design, Barry launched
Meguiar's into the consumer market with their now famous Cleaner Wax. He was actually responding
to the pent-up demand for Meguiar's products among car guys since the car hobby began.
Not resting on his laurels, Barry introduced "Car Crazy" TV and Radio programs to reinvigorate a
declining hobby. With his help, the gap between the older and younger generations has grown smaller
and smaller. Today, after being the longest running show on SPEED Channel, Car Crazy is now aired on
Discovery's Velocity Channel.
Barry is also recognized around the world as a prominent role model in the collector car hobby. He's
donated time, funds and expertise to the community, including a grant to help build a ramp and stage
for the Dana Point Concours d'Elegance® award ceremony in 2012. He attends automotive events
worldwide as both an exhibitor and a judge, including the Amelia Island Concours d‘ Elegance and the
Pebble Beach Concours d'Elegance.
He received the inaugural Petersen Automotive Museum's Automotive Icon Award, is a Route 66 Hall
of Fame recipient, and was the Copper State 1000 Grand Marshal, the Coronado Speed Fest Man of
the Year, Cranbrook Concours d'Elegance Person of the Year and Palos Verdes Concours d'Elegance
Grand Marshal.
The Dana Point Concours d'Elegance® is proud to have Barry as its friend, colleague and fellow
gearhead. That is why the Dana Point Concours d'Elegance® is crazy for Car Crazy's Barry Meguiar.

15. Partnership Opportunities
The Dana Point Concours d’ Elegance offers sponsors and corporate partners the
chance to align with automotive excellence and share in the success of this world-class event
Corporate partners of our event reach a select and highly sought after demographic, focused on automotive,
technology, rare and unique memorabilia, and luxury aficionados, as well as key industry representatives and
media personnel.
Our partners receive event tickets, marquee signage, showcase displays, guest and client hospitality, special
branding rights, and access to the most scenic and unique week-long collector car and motorcycle event in
Southern California.

16. Sponsorship – “Corporate Partner”
The Concours committee recognizes the value of corporate partnerships and will provide packages
that meet a sponsor’s marketing objectives. Recognizing that our corporate partners have unique
needs, each proposal is different and custom tailored to meet your ideal DPC marketing platform
The following outlines a typical list of event elements provided for our Corporate Partners:
•Product / Service Exclusivity
•Brand integration into all event collateral
•Brand integration on DPC website with banner ads and rotational branding
•Brand integration into all placed advertising and social media platform
•Static branding / signage on field (sponsor provides banners / signage)
•Display space in Exhibitor Village
•Hospitality package with tickets, VIP invitations, VIP parking, Concours reception, St. Regis brunch
Package Cost: $25,000

17. Sponsorship -- “Manufacturer”
•A Unique opportunity for automobile manufacturers to showcase its brand
•An integrated display space on field with static/branding built around this dedicated show space
• Brand logo integrated into DPC marketing and collateral materials
•20 General admission tickets to Saturday and Sunday events
•6 Saturday Concours reception tickets
•6 Event VIP tickets for Sunday
•6 VIP parking passes
Package Cost: $10,000

18. Sponsorship – “Exhibitor”
Package A : Tailored hospitality access with 10 x 10 tent, 10 general admission tickets,
4 Reception tickets, 4 VIP parking passes -- $3,000 (display space on both days)
Package B : 10 x 20 Tent in Vendor Village -- $1,500 (display space on both Saturday/Sunday)
Package C : 10x10 Tent in Vendor Village -- $1,000 (display space on both Saturday / Sunday)

19. Sponsorship – “Patriot”
A partnership worthy of four stars, our Patriot Partnership offers pristine
access our Rallye Basilone partners at Camp Pendleton Marine Base,
while embedding your brand into the marketing and experiential
DNA of the Orange County Collector Car and Motorcycle Week.
This finely customized partnership reflects “Presenting” status of
the DPC weeklong activities, including fully integrated branding into all
marketing, promotional and PR elements, top-of-the line VIP
hospitality access, and prominent branding on-field at the DPC Friday
through Sunday.
Included in this partnership package is a once-in-a-lifetime
VIP package for four to experience behind the scenes life
at a military Special Operations Command Compound at Camp Pendleton.
Package Price: $50,000

20. Paul Sewell
Partnership Marketing / Sales
Dana Point Concours d’Elegance
pdsewell@sbcglobal.net
323-356-7285
Contact Information
For more information regarding the 2013 Orange County Collector Car Week,
please contact: