Matt Gymer's 2012 Innovate Carolina presentation

1. April 20th, 2012
INNOVATION STRATEGY
MATT GYMER

2. L1 – Progress of Disruptive Innovation
Performance
Performance that
customers in the
main-stream
market can absorb
Time
Source: Clayton M. Christensen, Richard Bohmer, and John Kenagy

3. Disruptions of Healthcare Professions
Complexity
of diagnosis
and
treatment
Performance
that patients
need or can use
Time
Source: Clayton M. Christensen, Richard Bohmer, and John Kenagy

4. Disruption of Healthcare Institutions
Complexity of
diagnosis and
treatment
Performance
that patients
need or can use
Time
Source: Clayton M. Christensen, Richard Bohmer, and John Kenagy

5. Novant Innovation
DNA of Novant Innovation must include capacity for addressing disruptions in
health care professions (care) and institutions (business process)
Depth
Business
Process
(i.e. ED)
Distinctive Care at the Bedside
Remarkable Patient Experience
Source: OVO Innovations Breadth

6. Organizational Nimbleness
Disrupted markets will require Novant managers to exploit old certainties,
explore new business models, and execute leadership ambidexterity.
“High Change” future
Change
Range of possible “Anticipated” future
futures
“Low Change” future
Today
Source: OVO Innovations Time

7. L2 – Manage as Designer
• Boundary Span
• Use of Employee Narratives
• Rapid Cycle Development
• New Value Creation
• Positive ROI

8. Novant Vision Elements
Safety
Our patients are safe and free from harm when they are in our care. Our work environment
is one of open communication and timely feedback about the patient’s safety and care
experience which is guided by the expectation “First, Do No Harm.”
Quality
Patients receive integrated healthcare services which deliver superior outcomes as
measured against national, state and regional benchmarks, peer databases, internal
standards, and the patient and family experience. Our system of care incorporates
prevention, early detection, treatment and ongoing health across all venues of care. Our
public transparency about our outcomes data creates a compelling reason for patients,
communities, physicians and employees to affiliate with Novant and choose us for their
healthcare needs.
Affordability
We deliver a system of care that provides value, as judged by our patients and their payers.
Novant will compare favorably to a similar group of top performing health systems. Our
sustained financial strength will allow us to grow strategically and invest to meet the needs
of the patients and communities we serve.

9. Novant Vision Elements
Easy for Me
We deliver a convenient and seamless patient and family experience which is accessible and
welcoming. Patients understand they are part of a system of care and can describe what is
going to happen during their journey and why. Resources and information are readily
available and waits are filled in ways that add value to patients and their families.
Voice & Choice
Patients receive all the necessary information to make knowledgeable and confident choices
about their health conditions, treatment options and overall well-being. We embrace patients
as true partners by valuing their perspectives and engaging them in genuine dialogue.
Authentic Personalized Relationships
We know our patients and see healthcare from their shoes. Patients receive personalized
care during and beyond their encounters with us, and always from a place of compassion.
They truly feel like family and give us their loyalty because of the genuine, meaningful
relationships we have built with them.

10. Mission: Innovation as a Cross-
Functional Moderator
• Data broker - deep consumer insight & analytics
• Technology integrator - value chain
• Strategy executor - short/long term P/L clarity
• Trust builder - individual voice & meaningful purpose
• Designer - business models
• Value creator - market making opportunities

11. Value Creation
ELIMINATE RAISE
Which factors can you Which factors should be
eliminate that your industry raised well above the
has long competed on? industry’s standard?
- COSTS + VALUE
REDUCE CREATE
Which factors should be Which factors should be
reduced well below the created that the industry has
industry’s standard? never offered?
- VALUE INNOVATION - - FOUR ACTIONS FRAMEWORK-
Source: Business Model Generation

12. Automated Idea Generation
Automated idea graduation criteria are
completely configurable based on user
data and site use patterns
Idea scoring criteria include: vote up/down
button, number of comments attached to
idea,
Number of subject matter expert reviews of idea,
frequency idea is “shared with a friend”
Frequency the idea is opened and viewed, speed at
which ideas gather comments, cross market/facility
views, overall collaboration is critical

13. Manual Idea Graduation
Corporate-wide Innovation
Challenges feed innovation funnel
Subject matter experts (badge)
help shape ideas
Innovation council members score
ideas
Executive Team chooses ideas to
fund and test

14. Idea Display

15. Questions or Comments