Observe.Question.Design.

OBSERVE,QUESTION,DESIGN.

Decho Pitukcharoen
Major Studio 1 Section A
September 5 th

Wednesday, September 5, 2012

PROJECT 01

MY FIRST TIME SELF CHECK-OUT
EXPERIENCE.


THE PROCESS

A - Observing the line before standing

B - Going through the process of buying

C - My experience and emotional state

D - Interfaces that I go through

E - Three opportunities for my identify for
design intervention


Location

Stop&Shop
Saturday 01 September 3.00 pm

7417 Grand Ave
Elmhurst, NY 11373
Neighborhood: Maspeth

7417 Grand Ave
Elmhurst, NY 11373
Neighborhood: Maspeth


STEP A Observing the line before standing


STEP A Observing the line before standing
What do I see?
- I see check-in sections. Each section number on purple background.
- other check-in section has orange color.
- I see self check-in machines.
- Many P.O.P. displays.
- shopping carts, baskets.

Who do I see?
- I see customers are waiting in the line
- Some of them are checking their items in the machine
- Beyond the machine, I see an assistance who can help when
costumers have a trouble using machine.
- Some costumer use multi-task by using their phone during
checking their items.

What are the temporal aspects of the place and system?
- Time to wait : it is Saturday afternoon, there is not so many people
I don’t wait so long to get into the self check-in machine.
- Time to check-in with the machine : I have never used self-machine since
I came to New York, so it takes a little time for me to understand
the process. Therefore, this self-check-in process takes total 2.30 minutes.


STEP B Going through the process of buying


STEP B Going Through the process of buying
What will I buy.
• Beef Salami
• My Belated Birthday Card
• Nail Polish ( For My Roommate)


My process of buying (Video)
(Click here to see the video)
Or https://vimeo.com/48857887


STEP C My experience and emotional states


STEP C My experience and emotional states
My experience My emotional states
Step 01 Waiting in the line. I was happy and chilling because
On Saturday at 3.00 pm. there weren’t many people. I didn’t wait so long, so I mostly there were not many customers in the
spent time to observe things surround me. line.

Step 02 The beginning of buying process. I was alright because I knew
First of all, I had to choose languages to start my buying process. I selected English what to do next.
language and it brought me to next step.

Step 03 Scanning Items’ barcode. I felt nervous when I couldn’t scan
Second step of buying, I scanned 3 items, a package of beef salami, my belated an item properly. Then, I was tried
birthday card and a nail polish bottle ( For My Roommate). When I scanned, It of scanning and got upset
showed item’s name on the screen. The problem occurred when I was scanning a nail because there were some
polish bottle because I couldn’t find the right position to scan it. customers were waiting behind
(see also in my video that another customer had a scanning trouble too.) me.

Step 04 Payment process.
This step, I didn’t pay much attention to an instruction on the display since the machine I was confused since I couldn’t
mentioned about scanning a coupon which I didn’t have it. Then, I saw a swiping figure it out how to pay. I got Then,
machine was lighting , so I swiped my debit card to that machine directly. Unfortunately, I felt calm down when my friend
the payment process didn’t work. I looked at the check-in display and I realized that I had helped my to do.
to press pay now button on the screen before swiping.

Step 05 Packing and receiving bill. I was surprised that I got a long
Items were passed to packing area, and I received a long bill on billing machine. After receive. After that, I was happy
that, I packed my stuff in a plastic bags. again because I finished my
mission.


STEP D (as defined by Donald Norman) through
Interfaces that I go


STEPbyD Interfaces that I went through
(as defined Donald Norman)

Menus Barcode scanner Touch screen Card Swipe machine Touch screen

Step 01 Step 02 Step 03 Step 04 Step 05
Choosing Scanning Payment Payment Payment
languages Items’ Barcode Process Process 2 Process 3
(GUI) Interface (Physical (NUI) Interface (Physical (NUI) Interface
I saw graphic gestural) I touched the gestural) Then, press my
interface on the I used my hand screen again to I use my hand pin numbers of
screen that to grab an item make a to swipe a debit debit card on the
showing to find the right conformation of card vertically. screen.
language spot of object to payment.
menus. scan barcode.


STEP E Three opportunities I identify for design intervention


STEP E Three opportunities I identify for design intervention
01 Scanning item’s barcode issue
- Demonstrate how to scan objects
- Installing hand barcode reader so that
when customers could scan some Items easily
- Improving a visible scanning light
- Instead of moving hand what would it be if
scanner was moving around an object instead.

02 Payment issue (GUI) interface
- they should have separated icons for of member or
non-member payment process because
a program assumed that I was a member
and I had to show a coupon first, but
I didn’t know what it was. If they had two choices, it would be a shortcut
that non-member can omit the process faster than now.

03 Machine voice
- While I was scanning my items, I heard the machine voice kept repeating.
I think that It was so annoying. It should have said one time or saying with low pith
volume.


PROJECT 02

OBSERVATIONAL
PROJECT.


THE PROCESS

A - Observing people in public

B - How could I improve what they are doing
or where they are?

C - Three potential improvements


STEP A Observing people in public


PEOPLE’S
INTERACTION WITH
SUBWAY POLES
Location
IN THE TRAINS
01 - 04September 2012

R N F


STEP A What are they doing with subway poles?
Action 01:
Grabbing or
Hogging
The main reason for
grabbing is that
people can’t make a
balance when a train
is moving

The Problem
In a rush hour,
passengers might 02
find that there is only
a few space to grab
on the pole.

01 03


01 02 03
Action 02:
Leaning on
subway poles
Sometimes, people
are leaning on the
pole.

The Problem
It could bother other
subway riders in a
rush hour. Some guys
own their space by
leaning the pole.

Credits

03 http://yazmar.com/wp-content/uploads/subway-pole-and-the-badonk.jpg

04 Photo by Katie Sokoler/Gothamist
http://gothamist.com/2012/03/15/subway_etiquette_101_please_dont_hu.php

04



Action 03:
Wiping
Some subway riders
use the pole to clean
their hands from
dirty things

The Problem
Dirtiness is on of the
main problem of the
subway pole. People
might wipe some
dirty things on the
the pole then germs
could spread around
pole surface.

01

01 http://www.health.com/health/gallery/0,,20306761_9,00.html


STEP B How could I improve what they are doing or where they are?
(I need to know issues about poles from subway users experience)


STEP C Three potential improvements


STEP C Three potential improvements
Users : students, travelers and workers.

According to users I have interviewed My opinion

01 Poles issue 01 Poles issue
- There is not enough space to grab. - From my perspective, I would designing
- There is no privacy between the gap of new shape of poles so that It has more
users hand when they grab. space to grab, making more poles,,
- There are not enough poles to grab. changing poles’ surface.
- Poles surface are too slippery

02 Dirtiness 02 Dirtiness
- Some people wipe some dirty things to the pole. - I might apply some cleanness to the
- Some prefer to stand without touching poles. poles surface and users hands; for
example, setting hand sanitizer machine
on the poles.
- Changing subway trains floor to be rough
surface, so it is easy to be balance on that.

03 People behavior 03 People behavior
- People leaning or hugging on the poles, - Find a way to stop people hugging or
so other subway riders can’t use it. leaning on the poles by designing new
- Some subway riders carry a lot of stuff, shape of pole that hard to do those
and put around the poles. actions. For example, it could be a zig-
zag shape, so It is hard to lean on that.


PROJECT 03

A DOCUMENTARY OF
MY EVERYDAY LIFE.


PICTURE 1
Laptop + Lap

I met my friend at D+T lab 12 Floor. He
was sitting with this position.

How could we reduce the heat from
laptop battery on our lap?

What if fabric could transfer the heat
from laptop battery to be thermal
energy?


PICTURE 2
My hands + Writing

After that, I was writing my homework process at D+T
lab 12 floor

What would it be if we had to use both
hands to write every time?

What would it be if our handwriting
style could be changed by emotion?


PICTURE 3
My feet + Music + Crosswalk

In the city, I love walking and listening
music at the same time sometime I try to
imitate rhythm of music by changing
walking movement.

What would it be if my shoes could
control movement of walking by
following rhythm of music that I was
listening to?

I use crosswalk a lot especially at night
because I can’t see cars very well, but
can’t see crosswalk well at night either.

What would it be if crosswalk grown in
the dark at night or It could change
colors like traﬀic light.


PICTURE 4
Sleeping + Subway

On the way home, I found a guy who were
sleeping in the subway train. I understand
that is a common situation in New York.
Sometimes, If you are really sleepy, you
might not know what you do as in the
picture. You might also bother other
passengers and miss your destination
when you wake up.

How could we sleep in the subway train
in the right position and not bother
other passengers?
How could we wake up at the right
destination?


PICTURE 5
My hand + A mouse

Finally, I arrived home. Then, I was doing
more home work. Personally, I prefer to use
mouse more that trackpad of my laptop
because it’s more comfortable and it has
more space to move, but I sometimes
forget to bring my computer mouse.

What if I could use our hands and fingers
to control my laptop as mouse functions?


Decho Pitukcharoen
pitud696@newshool.edu
Major Studio 1 Section A
September 5 th


Observe.Question.Design.

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