SlideShare uma empresa Scribd logo

Social Media and Social Capital

•Transferir como PPTX, PDF•
•
Patrick "PC" Sweeney
Patrick "PC" Sweeney

For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

TecnologiaNegócios
1 de 18
SOCIAL Media Capital www.pcsweeney.com
Social Media – The Power Source www.pcsweeney.com
Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
Even More Evaluation… What are they using? www.pcsweeney.com
It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
Catch a Meme Wave! www.pcsweeney.com
What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
They Are Talking… Now What? www.pcsweeney.com
How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com

Recomendados

Snap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofitSnap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofit
Lisa M. Chmiola, CFRE
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
Eric Webb
 
Advanced Email+Social Integration
Advanced Email+Social IntegrationAdvanced Email+Social Integration
Advanced Email+Social Integration
Christopher Penn
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented Approach
Influence People
 
Author Branding
Author BrandingAuthor Branding
Author Branding
Maria Pinochet
 
Search and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerSearch and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media Speaker
Krista Neher
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter?
Rhonda Hurwitz
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofit
guidecreative
 

Recomendados

Snap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofitSnap this! How social media impacts you & your nonprofit
Snap this! How social media impacts you & your nonprofit
Lisa M. Chmiola, CFRE
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
Eric Webb
 
Advanced Email+Social Integration
Advanced Email+Social IntegrationAdvanced Email+Social Integration
Advanced Email+Social Integration
Christopher Penn
 
Identifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented ApproachIdentifying Influencers: A Content-Oriented Approach
Identifying Influencers: A Content-Oriented Approach
Influence People
 
Author Branding
Author BrandingAuthor Branding
Author Branding
Maria Pinochet
 
Search and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media SpeakerSearch and Social Media - Krista Neher Social Media Speaker
Search and Social Media - Krista Neher Social Media Speaker
Krista Neher
 
Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter? Beyond Klout: Which social media metrics really matter?
Beyond Klout: Which social media metrics really matter?
Rhonda Hurwitz
 
Socialize Your Nonprofit
Socialize Your NonprofitSocialize Your Nonprofit
Socialize Your Nonprofit
guidecreative
 
Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearch
Rhonda Hurwitz
 
Social media for business
Social media for businessSocial media for business
Social media for business
thatedeguy
 
Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?
Matthew J. Kushin, Ph.D.
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your success
Laura Lee Dooley
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
Rhonda Hurwitz
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
Jenn Pedde
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven Marketing
Mindshare
 
How to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral NetworkHow to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral Network
♛ Selina Power
 
Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement
Jessica Campos
 
Social Media Tips & Tricks
Social Media Tips & TricksSocial Media Tips & Tricks
Social Media Tips & Tricks
Mamba Media
 
Would your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessWould your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your Business
Frank Strong
 
Social Media Targeting
Social Media TargetingSocial Media Targeting
Social Media Targeting
Aliza Sherman
 
ORM instruments
ORM instrumentsORM instruments
ORM instruments
Justine Toms
 
Article Facebook Likes (164)
Article Facebook Likes (164)Article Facebook Likes (164)
Article Facebook Likes (164)
cheapestfacebooklikes97
 
Candidates' narrative strength part 2
Candidates' narrative strength part 2Candidates' narrative strength part 2
Candidates' narrative strength part 2
dllavoy
 
Candidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETECandidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETE
dllavoy
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
Arun Pattnaik
 
SEO
SEOSEO
SEO
Vicki Starfire
 
Candidates' narrative strength
Candidates' narrative strengthCandidates' narrative strength
Candidates' narrative strength
dllavoy
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free tools
Matthew J. Kushin, Ph.D.
 
Partying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPartying in the Profession! California Library Association
Partying in the Profession! California Library Association
Patrick "PC" Sweeney
 
Expanding social media to Hyper Local
Expanding social media to Hyper LocalExpanding social media to Hyper Local
Expanding social media to Hyper Local
Patrick "PC" Sweeney
 

Mais conteúdo relacionado

Mais procurados

Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
Jenn Pedde
 
Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement
Jessica Campos
 

Mais procurados (20)

Twitter for jobsearch
Twitter for jobsearchTwitter for jobsearch
Twitter for jobsearch
 
Social media for business
Social media for businessSocial media for business
Social media for business
 
Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?Measuring Digital Influence: Kred, Klout - Are they good?
Measuring Digital Influence: Kred, Klout - Are they good?
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your success
 
Linked in for real estate professionals
Linked in for real estate professionalsLinked in for real estate professionals
Linked in for real estate professionals
 
Building Community in Blogger Outreach
Building Community in Blogger OutreachBuilding Community in Blogger Outreach
Building Community in Blogger Outreach
 
Data Driven Marketing
Data Driven MarketingData Driven Marketing
Data Driven Marketing
 
How to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral NetworkHow to Make LinkedIN Your Number One Referral Network
How to Make LinkedIN Your Number One Referral Network
 
Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement Your Social Media Personality Type Is Killing Your Engagement
Your Social Media Personality Type Is Killing Your Engagement
 
Social Media Tips & Tricks
Social Media Tips & TricksSocial Media Tips & Tricks
Social Media Tips & Tricks
 
Would your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your BusinessWould your PR Agency's pitch Embarress your Business
Would your PR Agency's pitch Embarress your Business
 
Social Media Targeting
Social Media TargetingSocial Media Targeting
Social Media Targeting
 
ORM instruments
ORM instrumentsORM instruments
ORM instruments
 
Article Facebook Likes (164)
Article Facebook Likes (164)Article Facebook Likes (164)
Article Facebook Likes (164)
 
Candidates' narrative strength part 2
Candidates' narrative strength part 2Candidates' narrative strength part 2
Candidates' narrative strength part 2
 
Candidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETECandidates' narrative strength - COMPLETE
Candidates' narrative strength - COMPLETE
 
Social Network Marketing
Social Network MarketingSocial Network Marketing
Social Network Marketing
 
SEO
SEOSEO
SEO
 
Candidates' narrative strength
Candidates' narrative strengthCandidates' narrative strength
Candidates' narrative strength
 
Social Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free toolsSocial Media Monitoring basics: Who is your Audience? & Free tools
Social Media Monitoring basics: Who is your Audience? & Free tools
 

Destaque

Destaque (7)

Partying in the Profession! California Library Association
Partying in the Profession! California Library AssociationPartying in the Profession! California Library Association
Partying in the Profession! California Library Association
 
Expanding social media to Hyper Local
Expanding social media to Hyper LocalExpanding social media to Hyper Local
Expanding social media to Hyper Local
 
Computers in libraries - SuperPac Hacks for your Library
Computers in libraries - SuperPac Hacks for your LibraryComputers in libraries - SuperPac Hacks for your Library
Computers in libraries - SuperPac Hacks for your Library
 
Qr codes in libraries (jp and pc)
Qr codes in libraries (jp and pc)Qr codes in libraries (jp and pc)
Qr codes in libraries (jp and pc)
 
Cla presentation rough notes
Cla presentation rough notesCla presentation rough notes
Cla presentation rough notes
 
The story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library AdvocacyThe story sailboat and better lessons in Library Advocacy
The story sailboat and better lessons in Library Advocacy
 
Community Building In the Library
Community Building In the LibraryCommunity Building In the Library
Community Building In the Library
 

Semelhante a Social Media and Social Capital

Semelhante a Social Media and Social Capital (20)

Social networking for the professional social networker
Social networking for the professional social networkerSocial networking for the professional social networker
Social networking for the professional social networker
 
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
Adam Proehl - SEMPO Atlanta. October 1, 2010 Topic: Social Media - including ...
 
Social Media: Whats The Buzz?
Social Media: Whats The Buzz?Social Media: Whats The Buzz?
Social Media: Whats The Buzz?
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HRSocial Media Metrics - What Really Matters for Recruitment and HR
Social Media Metrics - What Really Matters for Recruitment and HR
 
How can we use all this technology
How can we use all this technologyHow can we use all this technology
How can we use all this technology
 
AMA Influencer Marketing Deck
AMA Influencer Marketing DeckAMA Influencer Marketing Deck
AMA Influencer Marketing Deck
 
Simplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & DifferentiationSimplifying Social Media. For Research, Connection & Differentiation
Simplifying Social Media. For Research, Connection & Differentiation
 
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
Social Media in Animal Welfare (Michigan Animal Welfare Conference 2009)
 
Top 10 Tips for Social Media Engagement
Top 10 Tips for Social Media EngagementTop 10 Tips for Social Media Engagement
Top 10 Tips for Social Media Engagement
 
Center for Nonprofit Excellent Workshop
Center for Nonprofit Excellent WorkshopCenter for Nonprofit Excellent Workshop
Center for Nonprofit Excellent Workshop
 
Get The Job With Social Media
Get The Job With Social MediaGet The Job With Social Media
Get The Job With Social Media
 
Pages and profiles facebook and pinterest
Pages and profiles facebook and pinterest Pages and profiles facebook and pinterest
Pages and profiles facebook and pinterest
 
Personal Branding Through Social Media 06 18 2009
Personal Branding Through Social Media 06 18 2009Personal Branding Through Social Media 06 18 2009
Personal Branding Through Social Media 06 18 2009
 
Lastest and Coolest In Internet Marketing
Lastest and Coolest In Internet MarketingLastest and Coolest In Internet Marketing
Lastest and Coolest In Internet Marketing
 
ArtsLab SF
ArtsLab SF ArtsLab SF
ArtsLab SF
 
Session 1 outline presentation.final
Session 1 outline presentation.finalSession 1 outline presentation.final
Session 1 outline presentation.final
 
Social + Technology
Social + TechnologySocial + Technology
Social + Technology
 
Social + Technology
Social + TechnologySocial + Technology
Social + Technology
 
Using social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sepUsing social media_in_your_job_search_v4_2_sep
Using social media_in_your_job_search_v4_2_sep
 

Mais de Patrick "PC" Sweeney

Building Political Support for Library Funding
Building Political Support for Library FundingBuilding Political Support for Library Funding
Building Political Support for Library Funding
Patrick "PC" Sweeney
 
Building relationships that matter for libraries
Building relationships that matter for librariesBuilding relationships that matter for libraries
Building relationships that matter for libraries
Patrick "PC" Sweeney
 
Communication Best Practices for Libraries
Communication Best Practices for LibrariesCommunication Best Practices for Libraries
Communication Best Practices for Libraries
Patrick "PC" Sweeney
 
Holistic digital strategies
Holistic digital strategies Holistic digital strategies
Holistic digital strategies
Patrick "PC" Sweeney
 

Mais de Patrick "PC" Sweeney (20)

Cil workshop 2021
Cil workshop 2021Cil workshop 2021
Cil workshop 2021
 
Library advocacy fundamentals
Library advocacy fundamentalsLibrary advocacy fundamentals
Library advocacy fundamentals
 
Intro to library ballot campaigns
Intro to library ballot campaignsIntro to library ballot campaigns
Intro to library ballot campaigns
 
Building Political Support for Library Funding
Building Political Support for Library FundingBuilding Political Support for Library Funding
Building Political Support for Library Funding
 
Building relationships that matter for libraries
Building relationships that matter for librariesBuilding relationships that matter for libraries
Building relationships that matter for libraries
 
Communication Best Practices for Libraries
Communication Best Practices for LibrariesCommunication Best Practices for Libraries
Communication Best Practices for Libraries
 
Holistic digital strategies
Holistic digital strategies Holistic digital strategies
Holistic digital strategies
 
Facebook email and big data for libraries
Facebook email and big data for librariesFacebook email and big data for libraries
Facebook email and big data for libraries
 
Build Political Power for your Library
Build Political Power for your LibraryBuild Political Power for your Library
Build Political Power for your Library
 
From Advocates to Activists and Power Mapping
From Advocates to Activists and Power MappingFrom Advocates to Activists and Power Mapping
From Advocates to Activists and Power Mapping
 
Power mapping (Niche Academy)
Power mapping (Niche Academy)Power mapping (Niche Academy)
Power mapping (Niche Academy)
 
From Advocates to Activists
From Advocates to ActivistsFrom Advocates to Activists
From Advocates to Activists
 
Facebook email and big data for libraries
Facebook email and big data for librariesFacebook email and big data for libraries
Facebook email and big data for libraries
 
Pennsylvannia Library Training
Pennsylvannia Library TrainingPennsylvannia Library Training
Pennsylvannia Library Training
 
Legislative Action Training For Librarians
Legislative Action Training For LibrariansLegislative Action Training For Librarians
Legislative Action Training For Librarians
 
Your message matters
Your message mattersYour message matters
Your message matters
 
Curating your library supporters
Curating your library supportersCurating your library supporters
Curating your library supporters
 
From Advocates to Activists
From Advocates to ActivistsFrom Advocates to Activists
From Advocates to Activists
 
ABQLA Conference "Making it Happen Together"
ABQLA Conference "Making it Happen Together"ABQLA Conference "Making it Happen Together"
ABQLA Conference "Making it Happen Together"
 
Geneva full day training
Geneva full day trainingGeneva full day training
Geneva full day training
 

Último

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 

Último (20)

Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 

Social Media and Social Capital

  • 2. Social Media – The Power Source www.pcsweeney.com
  • 3. Social Capital - Harnessing the Power “refers to the collective value of all 'social networks' and the inclinations that arise from these networks to do things for each other” - Putnam www.pcsweeney.com
  • 4. Where Do I Begin? - Evaluation Your Online Profile  Directories  Static Websites  News Sites  Online Maps www.pcsweeney.com
  • 5. More Evaluation – Social Profile They’re already talking  Yelp  Foursquare  Twitter  Facebook  Blogs Your staff is probably already talking too! www.pcsweeney.com
  • 6. Even More Evaluation… What are they using? www.pcsweeney.com
  • 7. It’s Decision Time! •Brand Name? •Organization Run? •Employee Run? •Which tools? •What will you say? •Who is your audience? www.pcsweeney.com
  • 8. Policies, Policies, Policies  Staff Polices  Patron interaction Policies  Personal use polices  Blogging Polices  Twitter Policies  Facebook Policies  And more!! www.pcsweeney.com
  • 9. Ready to Launch Consistency=Branding  Register your name -Knowem.com  Logo/Photo  Description  Tags www.pcsweeney.com
  • 10. How to Find Friends…  Communicate Hashtags  Ask  Contests  Promotions  Retweets  Answer ?s  BE FRIENDLY!!  Or… www.pcsweeney.com
  • 11. Catch a Meme Wave! www.pcsweeney.com
  • 12. Catch a Meme Wave! www.pcsweeney.com
  • 13. Catch a Meme Wave! www.pcsweeney.com
  • 14. What Not to Do…  Negativity  Lie  Religion  Sex  Politics  Troll www.pcsweeney.com
  • 15. Monitoring Your Message  Google Alerts  TwinBox  Searches  Rating Sites  Listen www.pcsweeney.com
  • 16. They Are Talking… Now What? www.pcsweeney.com
  • 17. How Will You Spend Your Social Capital? What do they want? Connect with Cities Collaborate with organizations Public support Promoting services/programs Advertising eBranch/OPAC Promote online materials Local bands/artists www.pcsweeney.com
  • 18. Bonus Slide- This Part is for You! Don’t forget about YOUR social network! www.pcsweeney.com