This is a simple description of the key points to succesfully implement a regional sales organization for large international companies. It can be used as workplan to implement or restructure a sales organization in a country.

1. The Key Characteristics of a Successful Regional Sales Organisation Paolo Concetti

2. Agenda 2 - How to implement them 3 – Action Plan 1 - The key factors of success

3. The Key Factors of success Know the market, the customers and their needs

4. The Key Factors of success Deliver high added value to our customers and build fruitful relationships

5. The Key Factors of success Comunicate in the rigth way with our customers and to the market

6. The Key Factors of success Choose and develop the right people and promote teamwork

7. The Key Factors of success 2 - How to implement them ?

12. Agenda 3 – Action Plan

16. Thank you for your attention