A presentation on Jan. 24, 2017 for the University of California – Irvine (UCI) Division of Continuing Education as part of its Independent Educational Consultant (IEC) programming. A recording of the webinar is available here: https://uci.webex.com/uci/lsr.php?RCID=1aa7c087f99133e2ad3171fadad149be

1. Social Media Tools and
Tips for IECs
Welcome!
January 24, 2017
We will begin our presentation promptly at
11:00 a.m. pacific time
All attendees will be automatically connected to audio broadcasting after logging into the
session. DO NOT close out of the audio broadcast window that pops up. In order to hear
the audio broadcast of this webinar, you will need computer speakers or a headset.

2. This session is being recorded
• Recording available within 24 hours
• https://uci.webex.com
• Select Event Center
• Click on View Event Recordings
• Recording available for the next few weeks

3. Session Outline
• Overview of the Independent Educational Consultant
Certificate Program
– Program requirements
– Cost and schedule information
• Guest Presenter
– Pete Codella, MBA, APR
• Q&A
• Contact Information
Lisa Hoang
Program Manager

4. 1/26/2017
Slide 4
If you don’t see the chat
panel, please click on this
icon.
You may send questions
directly to All Panelists via
the chat panel.

5. Certificate Program Overview
• Fully online
• Addresses the skills and subject matter
required for a successful career as an
Independent Educational Consultant
• Acquire the basic knowledge to start,
open, and expand a successful
educational consulting practice

6. Program designed for…
• Individuals interested in transitioning into the college
admissions consulting profession
• Beginners launching a new private educational
consulting firm
• Experienced consultants seeking additional
professional development

7. Certificate Requirements
• Entire program consists of 7 courses (15 units total)
– 5 required courses
– 2 electives
• Most students complete two courses per quarter and are
finished in one year
• Cost of each course: $685
• A grade of “C” or better in all courses
• Must complete Declaration of Candidacy

8. Certificate Requirements
Certificate consists of 7 courses total
5 Required Courses:
• Principles of Educational Consulting
• Navigating the Financial Aid Network
• College Admissions Consulting Resources
• Developing an Independent Educational Consulting Business
• Independent Educational Consulting Practicum *prerequisite

9. Certificate Requirements
Choose 2 elective courses
• Working with Students with Learning Differences
• Marketing and Public Relations for the Educational Consultant
• Consulting Transfer, Summer, and Gap Year Students
• Social Media for the Independent Educational Consultant
• American College Consulting for the International Student

10. Schedule of Spring 2017 Courses
• Principles of Educational Consulting
– March 27th – May 14th
– $685
• Navigating the Financial Aid Network
– March 27th – May 14th
– $685
Registration opens January 27th!
Call 949-824-5414 or enroll online at
http://ce.uci.edu/iec
• College Admissions Consulting Resources
– April 10th – June 4th
– $685
• Developing an Independent Educational
Consulting Business
– April 10th – June 4th
– $685
• Independent Educational Consulting
Practicum
– March 27th – June 4th
– $685

11. Spring 2017 Courses (cont.)
Elective Courses
• Working with Students with Learning Differences
– March 27th – May 7th
– $685
• Consulting Transfer, Summer, and Gap Year Students
– April 17th – May 21st
– $685
• Social Media for the Independent Educational Consultant
– April 10th – May 14th
– $685

12. Cost of Certificate Program
Approximate Cost for Entire Program
• $4795 course fee for seven online courses
• $125 certificate candidacy fee
• Some courses may require textbook(s)

13. http://ce.uci.edu/iec

14. Online Schedule

15. Social Media Tools & Tips
for Independent Educational
Consultants
by Pete Codella, MBA, APR
January 24, 2017

16. about me
20+ years communications
experience
Worked in: higher ed, print
industry, digital marketing,
performing arts, PR/ad agencies,
consulting
MBA and Accredited in PR
@codella

17. agenda
Google search
Keyword strategy
Today’s popular social media platforms
Best practices
Multimedia: video, infographics
Free online tools
Ways to monitor success
@codella

18. @codella

19. @codella

20. @codella

21. research
Find out what people are searching for
Google AdWords keyword planner
Survey your clients
Create content based on those keyword phrases
Webpages, blog posts
Social media posts
Multimedia
@codella

22. inform
Tell people what to search for
e.g., ‘digital public relations’
Educate your target audience
@codella

23. @codella

24. content, content, content
No mater the approach, your strategy hinges on good,
quality, effective, search-optimized content.
@codella
Content is king – give it an appropriate throne.

25. tip
@codella

26. what?
Thought leadership
Education
Information
Entertainment
Did you know facts/figures
@codella

27. where?
Your online home base = website/blog
Recommendation: WordPress, on a domain you own
Popular social media platforms
Email
Direct mail
Fliers, brochures, posters, etc.
@codella

28. when?
Follow best practices for the respective platforms
Poll your constituents
Google: ‘best times to post on social media’
@codella

29. why?
You want people to think of you first – to know you’re the
educational consultant expert in their area
@codella

30. @codella

31. @codella

32. @codella

33. facebook
Use a page; put keywords in the URL if you can
Follow built-in guides to optimize the page
Invite your friends to like your page
Provide value: education, insight, did you know facts/figures,
behind the scenes
Get your page audience to: your website, added to your
email list, your events, etc.
@codella

34. @codella

35. image sharing
A picture’s worth a thousand words
Easy to share
Can be compelling
@codella

36. tip
Don’t reinvent the wheel. Find and follow others in your
industry who are using social media to tell their story.
@codella

37. @codella

38. @codella

39. @codella

40. @codella

41. @codella

42. linkedin
Best for professional connections
Position yourself as a thought leader in the space
Maximize your profile
Post about newsworthy, informational or entertaining items
Comment on newsworthy/noteworthy items and what
others share
Link to your website/blog
@codella

43. @codella

44. @codella

45. @codella

46. @codella

47. twitter
Best for real-time news/info sharing/commenting
Images and video get more engagement (this is true on all
platforms)
@codella

48. @codella

49. @codella

50. @codella

51. @codella

52. some tools
@codella

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60. @codella

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66. measurement
Align activity with business objectives
Pay attention to platform metrics
Vanity metrics vs. growth metrics
Focus on engagement and what it leads to
@codella
Check out: bit.ly/biz-mtrx & bit.ly/2manysmtools

67. contact me
PeteCodella.com
pc@petecodella.com
801-633-4827 call/text
@codella on Twitter
About.me/PeteCodella
@codella

68. Q & A - Please submit your questions…
• In the event we are unable to answer all questions,
please feel free to email them to the address below
and we will be happy to respond electronically.
• lisa.hoang@uci.edu

69. Program Contacts
• Angela Jeantet, Program Director
aljeante@uci.edu
(949) 824-2033
• Lisa Hoang, Program Manager
lisa.hoang@uci.edu
(949) 824-9304
• Address
UCI Division of Continuing Education
Education and Business Programs
P.O. Box 6050, Irvine, CA 92616-6050
• Web: http://ce.uci.edu/iec