Presented to the VAC as an introduction to the potential of social media. The Committee comprises 12 elected members, the 18 Variety Branch Secretaries, the 6 Variety, Light Entertainment and Circus Councilors and members elected by the Executive Committee of the Variety Artistes' Federation. The purpose of the Committee is to advise the Equity Council on Variety matters. They are wanting to know about the social media phenomenon and how it can help members get work, get connected and get noticed.

1. Variety Advisory Committee Making the Web Work for you. Caron Lyon @ pcmcreative

3. The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.” Digital Britain. An opportunity missed. http://bit.ly/Exk9k

4. Business bit! Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”

5. More Statistics UK mobile web users have the greatest propensity to visit a social network through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”

8. Independent Theatre Arts Pilot Theatre - This Child - Live On line http://bit.ly/19BRIq

10. How do you get your audience?

11. How do you get noticed?

12. Hoipolloi Theatre Company

13. User Generated Content

17. Online Resources http://www.slideshare.net/pcmcreative PCM in action network invitation

19. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press