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1 Maya Omar Smrd11part2
1.
Communicate effectively
in imagery, SECRET #4 not just words. 12
2.
We use 5-6
metaphors per minute. 3. Find x x 3 cm 4 cm 13
3.
3. Find x
x 3 cm 4 cm 14
4.
Facts can be
presented differently depending on the metaphor you choose. “Tax Cuts” “Tax Relief” 15
5.
Case Study: De Beer’s
Diamond Jewelry 16
6.
Communicate effectively
in metaphors, SECRET #5 not just words. 17
7.
What motivates people
to donate? 21 Million hungry Africans or Rokia ( a 7 year old from Mali ) Medicine to save or Medicine to save Rokia 1 million of children Medicine to save 2 children or Medicine to save 1 child 18
8.
Communicate effectively in
stories, SECRET #6 not just words. 19
9.
REAMTOITOINOANLAL
Insights come from interaction between the rational and the emotional 20
10.
Great insights are
born out of the tension between SECRET the rational and irrational. #7 21
11.
ACTION
action action action ACTION action ACTION action action ACTION action action action ACTION Challenge action action ACTION The Business action ACTION action ACtion action action action action
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