The Art of a Blog Post: A Guide to Building Better Online Content
•
0 gostou•185 visualizações
Blogging is more than a marketing buzzword. For businesses, blogs are a way to share information, introduce new products and converse with potential customers. Blogging is a key way to build a relationship with customers by providing engaging content that makes them want to do business with you. Not sure where to start? Here are some tips for a successful blog post:
Recomendados
Recomendados
Mais conteúdo relacionado
Último
Último (20)
Destaque
Destaque (20)
The Art of a Blog Post: A Guide to Building Better Online Content
- 1. pcgdigitalmarketing.com Need Skillfully-Crafted Content? Contact PCG today to learn about our SEO content writing services! The Art Of A Blog Post Catchy Title One Clearly Defined Topic Pick one theme to commit the entire blog to. Develop the topic in 300-500 words supporting the title and provide sufficient details to satisfy the reader. 2 Well-written Copy Every sentence should be written with this in mind: “How do I get my reader to the next line?” You only have so many words to get your point across, so make each one count. Aim for descriptive sentences to show your point, not just tell it. 3 Easy to Consume 4 Call To Action 5Now What? The Perfect Title This is your opportunity to turn a visitor into a loyal reader. Let your potential reader know what the blog post is about, but do it in a way that leaves them wanting more, whether it’s the answer to the question or how to do something. Sometimes the format is just as important as the content. Use subheads to separate important points and short paragraphs so it’s easy to read on all screens. Relatable, vivid photos will also help support your text and make it more appealing. Now that you’ve provided your reader with information, tell them what to do with it. Do you want to take the conversation to the comments section or social media? Is there another page on your website that they can go to for more information? It’s up to you to guide them to their next destination. A Fitting Subhead 1 Though blogging is all about sharing information that’s useful to a reader, your business can enjoy some perks too. Learn how to craft a masterful post that’ll capture the attention (and even earn the business!) of a visitor.