The document discusses how Barack Obama successfully used various social media platforms and online strategies in his 2008 presidential campaign. It provides key statistics on how Obama outperformed McCain on platforms like Facebook, YouTube, Twitter, and in online fundraising. It emphasizes lessons that can be learned from Obama's campaign, including the importance of a centralized customer database, social networks, video sharing, small online donations, targeted email, mobile apps, microblogging, and capturing consumer information.