PLA dashboard

1. Understanding The
Product Listing Ads
Dashboard

2. Understanding the PLA dashboard
To check your PLA dashboard, login to the Paytm Mall seller panel and follow these steps -
Click on PLA Dashboard

3. Understanding the PLA dashboard
Click here to deep dive into your account performance

4. Understanding the PLA dashboard
Select the Product Category option, select the categories, and click on the Apply button
If you want to filter the account details on the basis of product category, follow these steps -

5. Understanding the PLA dashboard
Select the Brand Name option, enter the brand name, and click on the Apply button
If you want to filter the account details on the basis of Brand name, follow these steps -

6. Understanding the PLA dashboard
Select the date range for which you want to check the details of your ad
campaigns and your account performance

7. Understanding the PLA dashboard
In the Funnel Metrics section, you can check your
overall account performance for the selected time
period

8. Understanding the PLA dashboard
This is a graphical representation of your
account performance

9. Understanding the PLA dashboard
Here, you can further filter your details on the
basis of Spend, Ad Clicks, Ad impressions,
GMV, and ROI

10. Understanding the PLA dashboard
Here, you can further filter your details on the
basis of Orders, Ad clicks, Ad impressions,
GMV, and ROI

11. Understanding the PLA dashboard
Here, you can select the time interval for which
you want to see the performance trend

12. Understanding the PLA dashboard
Under the Program Contribution section, you can check the performance of your PLA campaigns
against the organic sales (sales through non-PLA on Paytm Mall)

13. Understanding the PLA dashboard
Under the Your Campaigns section, you check the details of all your campaigns

14. Understanding the PLA dashboard
Here, you can check the name of the campaign

15. Understanding the PLA dashboard
This icon means your campaign is active.
If you want to pause the campaign, you can do so by
clicking on this icon
Here, you can check the status of a campaign - whether it is active or paused
This icon means your campaign is paused.
If you want to relaunch the campaign, you can do so by
clicking on this icon

16. Understanding the PLA dashboard
Here, you can check the daily budget for a particular campaign

17. Understanding the PLA dashboard
Here, you can check the total amount spent till date on a particular campaign

18. Understanding the PLA dashboard
Here, you can check the total CPC/ROI achieved till date (based on the bid you set for the campaign)

19. Understanding the PLA dashboard
Here, you can sort your campaign according to the status, budget, and creation date of the campaign

20. Understanding the PLA dashboard
This notification shows that you can make some changes in your campaign to improve its performance

21. Understanding the PLA dashboard
This notification shows some important parameters which you can change to improve your campaign
performance.
You can check the same by clicking on View Suggestion

22. Understanding the PLA dashboard
You can implement the suggestion prompts marked in red-colored font to improve your campaigns performance.
The green-colored font means that no change is required
You will get a window suggesting the ways to improve the performance for the selected campaign -

23. Understanding the PLA dashboard
Here, you can update the budget details, exclusion of products and bidding rate

24. Understanding the PLA dashboard
Here, you can check the performance of a particular campaign

25. Understanding the PLA dashboard
Here, you can check the campaign
performance for a selected date range via
graphical representation

26. Understanding the PLA dashboard
Here, you can apply the date range to view the
details of a specific time period

27. Understanding the PLA dashboard
Here, you can see the performance metrics of
a particular campaign

28. Understanding the PLA dashboard
To view product-level details, click on the Products tab
Under the Catalog Performance section, you can view the product-level and category-level details of your PLA campaigns

29. Understanding the PLA dashboard
To view category-level details, click on the Categories tab

30. Understanding the PLA dashboard
Click here to download these details in Excel format

31. Understanding the PLA dashboard
Sample of an SKU analytics report

32. Thankseveryone!
For any query, please raise a ticket using the Support tab on your seller panel.