1. actsens - communication
advisory
A corporate presentation
July 20, 2009

2. actsens - why act with sense
Companies tend to react quite poorly when a crisis hits, because:
• Management is not always prepared to confront difficult situation -
overwhelmed by events;
• Time and resources are not always available;
• An internal lack of expertise;
• Core business and the reputation of a company can be in stake;
• Quite often the crisis hits faster than expected
A first mover advantage can be reached
with an effective preparation and
professional advise
July 20, 2009

3. actsens - defining crisis
Many definitions have been developed during the past 40 years, but in
a nutshell, a crisis is an event that negatively affects the organization’s
core business and reputation.
Examples: the present economical crisis, false allegations
in media, blogs or boycott campaigns, political unrest,
sabotage, leaking of confidential information, change of
regulation, legal investigations, strikes, bankruptcy of
suppliers or customers, etc.
July 20, 2009

4. actsens - communication advisory
• Advise decision makers and top management in crisis response and
reputation management;
• Support and accompany organizations in their daily communication
challenges;
• Defining a corporate-specific message;
• Liaise with press, authorities and other constituents for a stronger
strategic positioning;
• Build-up a transparent and timely internal communication
channel/network;
Reputation management: at all times a clear and timely
communication to the targeted constituencies in order to
maintain a high level of confidence in the brand name and
image.
July 20, 2009

5. actsens - added-value
• More than 10 years expertise in corporate and crisis communication in
various industries;
• One on one advisory on senior level helping to reduce risks of
reputation/image damage;
• Swift and thorough analysis of the situation leading to a tailor-made
solution and a quick response time - time is the main factor in crisis
communication;
• International network of communication experts (media coaching, press
relations, internet marketing, M&A specialists, capital market experts,
etc.);
• demands time and know-how (actsens’ job) - While the company needs
to double efforts in its core business during crisis periods, we maintain
a comprehensive and relevant communication with all stakeholders;
• Adaptable, flexible, dedicated and project-minded.
July 20, 2009

6. actsens - contacts for an high-level advisory
actsens - communication advisory
contact@actsens.com
www.actsens.com
Tel: +352 26512010
Payam ROWHANI
Managing Director
July 20, 2009