This document describes Paypersocial 1.1, a social media engagement and monetization system. It includes modules for publishers to engage partners and advertisers on social media like Facebook, a partner engagement module for revenue sharing, and a self-service advertiser module. Key features outlined include campaign and ad creation, reporting, payment processing, and integrations with technologies like Ruby on Rails, Bootstrap, PostgreSQL, GitHub, and SSL certificates.

1. Paypersocial 1.1
Social
Affilia*on
System

2. Intermediation System
ENGAGE
PARTNERS
WEB
SOCIAL
ADVERTISER
PUBLISHER
ADMIN
TRAFFIC
MANAGERS

3. System Features
• Web
Dev
Framework:
RUBY
on
Rails
• Front-­‐end
Framework:
TwiHer
Bootstrap
• ORDMBS:
PostgresSQL
• Server
Farm:
Cloud
Servers
on
RackSpace
• Version
control:
GitHub
• PRJ/Agile
Management:
TeamBox
• HHps
cer*ficates:
Thawte
SSL123
• Short
URL:
payps.co
• Test
Area:
qa.slytrade.com

4. Publisher
Module
Publisher
Facebook
Dashboard
Web
Console

5. Publisher Features
Engagement
Facebook
Content
Post
• Web
or
Facebook
Engagement
• Facebook
Dashboard
• Market
Configurator
• Web
complete
Dashboard
• Mul*
Language
• Campaign
Categories
• Credit
Coupon
• Post
Content
Preview
• Profile
Config
and
Management
– Ads
Payout
• eMail
NewsleHer
Ac*va*on
– Campaign
Details
• FB
Fast
No*fica*ons
• Mul*
FB
engage
(FB
wall,
Pages
Groups)
Commission
Payouts
• FB
Post
Customisa*on
• Payout
Preview
(dashboard)
• Communica*on
Banners
– Matured
Amount
(consolidated)
– Requested
Amount
– Paid
Amount
Reports
• Self-­‐Invoice
(non-­‐commercial)
• Campaign
Report
with
Graphs
• Mul*-­‐Profile
Type
(Payout
and
Time
• Billing
Report
(consolida*on)
before
Payment)
• Payment
Report

6. FB Engagement Page

7. Configuration Page

8. FB Dashboard (on Facebook)

9. Web Console
CONSOLE
MENU
ACCOUNT
ACCOUNT
OVERVIEW
POSTS
PREVIEW
CAMPAIGN
INFO
ACTION
BOTTON

10. Account Overview
EARNINGS
PREVIEW
ACCOUNT
TYPE
Parameters
based
on
Publisher
Type
PAYMENT
REQUEST
When
the
Amount
ENGAGEMENT
matured
has
FB
wall/page/group
Stats
reached
the
“Minimum
payment”
threshold,
the
buHon
for
SUPPORT
SERVICE
payment
request
NewsleHer
setup
and
appears
web
page
support
access
automa*cally.

11. Look of Post on Facebook

12. Campaign Reports

13. Payment Cockpit

14. Self-
Advertiser
Module
Adver*ser
Console

15. Advertiser Features
Campaigns
and
Ads
CreaIon
Budget
Admin
• New
campaign
crea*on
• Merchant:
Prepaid
Packages
– Budget
Setup
– Buy
and
Pay
for
set
Budget
– CPM
Setup
• Agency:
Budget
Setup
– Campaign
Scheduling
– Traffic
Max
– Max
“Clicks
per
Day”
Setup
– Chosen
Market
Setup
Reports
• Advanced
Ads
Format
– Long
URL
• Budget
request/authorisa*on
– Title
(36
chars)
• Campaign
Reports
– SubTitle
(44
chars)
– Ads
report
(Valid
clicks/Publishers)
– Descrip*on
(150
chars)
– Campaign/Ads
Charts
– Ad
Image
(200x200
px)
– Publishers
List
(#
clicks
and
cost)
• Ads
Crea*on
• Spent
Budget
Report
– Link
to
Campaign
– Authorised
Budget
– Mul*-­‐category
Setup
– Single
Campaigns
Sub-­‐Budgets
– Publisher
Type
Setup
– Residual
Budget
for
closed
campaigns
– Ads
Scheduling
(e.g.
sequen*al
Ads)

16. Self-Advertiser Setup
• Web
form
to
create
own
Campaigns/Ads
on
Paypersocial.
• Need
for
Paypersocial
authorisa*on
to
deal.
• Post-­‐authorisa*on,
Adver*ser
able
to
access
Self-­‐Adver*ser
Console

17. New Campaign Setup
CAMPAIGN
DEFINITION
Name
CAMPAIGN
Total
Budget
($)
CONTROL
Click
Value
($)
Edit
Campaign
Max
Clicks
per
day
Pause,
ac*ve
campaign
CAMPAIGN
CONFIGURATION
Start/end
Dates
Chosen
Market

18. Ads Creation
Ads
Stats
Ads
Control
Edit
Ads
Ads/Content
Setup
Delete
Ads
Linked
URL
Title
SubTitle
Descrip*on
Image
Link
Ads
ConfiguraIon
Link
to
Campaign
Ad
Categories
Publisher
Type
(audience)
Start/end
Dates

19. Campaign Report
Campaign
Stats
Ad
Virality
Report

20. Campaign Publishers
PUBLISHER
STATS
Adver&sers
can
monitor
which
Valid
Clicks
Single
Publisher
Cost
Publishers
are
ac&vely
promo&ng
their
Campaigns

21. Campaign Status Visual Report

22. Purchase of Campaign Budget

23. Payment Statement
Summary
statement
with
approved
budget
purchases
and
bank
payments
Statement
Items
Credit:
Payments
Debit:
Purchases

24. Used-Budget Campaign Report
PAID
BUDGET
COMMITTED
BUDGET
Budget
commiHed
to
campaigns
RETURNED
BUDGET
Budget
rendered
available
again
ager
closed
campaigns
did
not
exhaust
commiHed
amounts
Different
Budget
defini&on:
-­‐
Merchants:
prepaid
budget
-­‐
Agencies:
invoiced
budget

25. Partner
Engagement
Module
Revenue
Sharing
Partner
Console

26. Partner Features
Revenue
Share
System
Reports
• Web
Signin
Form
• Traffic
Report
• Profile
Setup
– Ac*ve
Campaigns
– Valid/Non
Valid
Clicks
• Mul*-­‐tracking
codes
and
URLs
– Publishers
Revenues
– Web
Engage
URL
– Partner
Revenues
– Facebook
Engage
URL
– Mul*-­‐language
Engage
Page
• Publishers
Report
– Short
URL
for
TwiHer
– Engaged
Publishers
– Publishers’
Facebook
link
• Promo*onal
Coupons
– Network
size
(#
Friends
and
Fans)
– By
Tracking
URL
– Pending
vs.
Earned
Traffic
– By
Specific
Partner
– Partner’s
Revenue
Share
• Mul*
Revenue
Share
Setup
• Billing
Report
– Date
from/to
valida*on
– Commission
Details
– Max
traffic
per
day
Setup
– Auto
Payment
Request
– %
Revenue
share
Setup
– Summary
Statement
of
Transac*ons

27. Partner Registration
Engagement
Partners
are
individuals
or
organisa&ons
with
a
network
of
Publishers
they
can
engage
to
Paypersocial.
They
are
offered
a
chance
to
share
revenues
generated
by
their
networks
for
the
traffic
produced
on
Paypersocial.

28. Tracking URL
Each
Partner
has
one
or
more
URLs.
When
Publishers
are
engaged
with
those
URLs,
the
system
links
them
to
the
Partner
and
allows
Revenue
Share
monitoring
and
processing
TRACKING
URL
ENGAGEMENT
STATS
TRAFFIC
Used
in
banners
or
directly
for
Publisher
Engagement
-­‐ Acceptance
of
Terms
&
-­‐ Paypersocial
Web
registra*on
page
Condi*ons
STATS
Valid
number
of
-­‐ Paypersocial
Facebook
Registra*on
Page
-­‐ FB
App
Engagement
(y/n)
Clicks
-­‐ Ac*ve
Publisher
(not
idle)

29. Revenue Share Conditions
Paypersocial
allows
for
mul&ple
Revenue
Share
Condi&ons
associated
to
single
Tracking
Codes.
RS
VALIDATION
DURATION
REVENUE
Date
from/to
RS
program
Number
of
days
%
of
revenues
Paypersocial
will
only
pay
the
Paypersocial
shared
with
traffic
generated
during
this
pays
publishers
partners
of
the
period
on
RS
program
ones
originated
by
their
publishers

30. Traffic Report
With
the
traffic
report
any
partner
can
control
the
revenue
earned
by
each
engaged
publisher,
on
closed
campaigns.
PUBLISHER
INFO
CAMPAIGN
INFO
RS
INFO
List
of
publishers
and
List
of
consolidated
campaigns
Revenue
earned
by
single
engagement
informa*on
with
publisher
traffic
for
RS.
publisher
and
value
earned
-­‐
Total
Clicks
by
RS
partner
-­‐
Non
Valid
Clicks
-­‐
Payable
Clicks

31. Publisher Report
Partners
can
control
their
network
of
Publishers.
They
can
check
who
is
engaged
and
ac&vely
sharing,
or
the
valid
and
invalid
traffic
originated.
Paypersocial
ranks
a
RS
partner
as
an
“indirect”
traffic
manager.
PUBLISHER
INFO
TRAFFIC
INFORMATION
List
of
publishers
engaged
and
ac*ve
on
Revenue
Pending
Traffic
clicks
–
not
yet
consoliated
Share:
Earned
Traffic
clicks
–
closed
and
consolidated
-­‐ ID
and
Name
(a
link
with
own
Traffic
Managers)
campaigns
-­‐ FB
Link
(check
Publishers’
Facebook
accounts)
Total
RS
commission
–
by
each
Partner’s
publisher.
-­‐ Network
size:
nr
of
Publisher’
engaged
Friends
and
Fans
-­‐ Date
of
publisher
engagement

32. Billing Report
PAYMENT
REQUEST
Payment
When
the
Earned
Revenue
Share
reaches
the
Request
threshold
‘Minimum
for
pay’,
the
buHon
to
request
a
payment
appears
automa*cally

33. Administration
Module
Back
Office
and
Traffic
Management
tools

34. Publisher Relation Management
On
the
Publisher
Admin
Screen
it
is
possible
to
configure
and
manage
the
rela&on
between
Paypersocial
and
the
single
publisher.
This
funcion
is
used
by
Account
Managers
and
Traffic
Managers

35. Publisher Admin
PUBLISHER
INFO
PUBLISHER
STATUS
Name
–
Show
Publisher
Details
-­‐ Level
of
Engagement
eMail
contacts
-­‐ RS
partner
rela*on
Facebook
Account
Link
-­‐ Friends/Fans
in
network
Edit
Publisher
Informa*on
Traffic
Managers
use
this
page
to
Publisher
Console
Deac*va*on
validate
Publishers
Direct
access
to
Publisher
Console

36. Publisher Profile Details
PUBLISHER
TYPE
PUBLISHER
PROFILE
PAYMENT
DETAILS
FACEBOOK
NETWORK:
WALLs
and
PAGES

37. Facebook API info

38. Publisher Profile Editing
PUBLISHER
CLASSIFICATION
PUBLISHER
TO
TRAFFIC
MANAGER
LINK

39. Publisher Classification
The
Publisher
type
differen&ates
publishers
and
yet
this
classifica&on
creates
an
incen&ve
for
an
ac&ve
publisher
to
generate
more
traffic
of
high
quality.
TYPE
TYPE
CONFIGURATION
Publisher
• Commission:
%
of
Paypersocial
margin
out
of
100%
Class
Click
payout
defined
by
Adver*ser;
• Minimum
Payment:
threshold
before
‘Payment
Request’
buHon
is
ac*vated;
• Payment
Delay:
number
of
days
between
date
of
payment
request
and
date
of
payment
received.

40. Publisher Revenue Report
Administrators
and
Traffic
Managers
can
control
the
pending
and
consolidated
earnings
for
each
publisher
in
rela&on
to
his/her
traffic
performance
PENDING
EARNED
PUBLISHER
Non
Consolidated
Earnings
from
traffic
earnings
consolidated
PERFORMANCE
-­‐ Nr
ads
published
campaigns
-­‐ Total
posts
-­‐ Total
valid
clicks

41. Payment Request Report
PAYMENT
REQUESTS
PUBLISHERS
WITH
ACTIVE
-­‐ Amount
requested
PAYMENT
REQUESTS
-­‐ Date
of
request
TRAFFIC
DETAILS
PAYMENT
CONFIRMATION
• Ager
payment
of
Publisher
• Transfer
requested
amount
to
paid
amount

42. Publisher Traffic Details
PUBLISHER
BALANCE
CONSOLIDATED
CAMPAIGNS
LIST
TRANSACTIONS
-­‐ Credit:
Earned
-­‐ Debit:
Paid
Used
by
Admin
and
Traffic
Manager
to
validate
the
earned
traffic
before
payment

43. Publisher Facebook Notification
Special
service
via
Facebook
APIs
to
send
no&fica&ons
to
selected
publishers.

44. Advertiser Relation Management
Both
Adver&sers
(customer/Adver&ser
manager)
and
Paypersocial
Key
Accounts
can
manage
the
rela&on
with
Paypersocial
and
the
campaigns
created.

45. Advertisers List
NEW
ADVERTISER
FORM
ADVERTISERS
-­‐ Contact
Informa*on
-­‐ Company
and
contact
info
SELF
ADVERTISER
ACTIVATION
-­‐ Analyze
the
new
adver*ser
informa*on
-­‐ Ac*va*on
of
new
Adver*ser
ADVERTISER
AUTO
LOGIN
-­‐ Automa*c
login
on
the
Adver*ser
console

46. Prepaid Packages
Paypersocial
can
work
with
prepaid
budgets.
It
is
possible
to
create
a
list
of
Packages
differen&ated
by
Adver&ser
type.
Each
package
can
have
a
%
of
discount
that
translates
in
more
bonus
budget
allowed
to
the
Adver&ser
PACKAGE
INFO
-­‐ Price
to
pay
-­‐ Credit
for
budget
(with
discount)
-­‐ Ac*ve/Non
Ac*ve

47. Budget Request Validation
AXer
the
Adver&ser
has
paid
the
Package
he/she
wants,
and
the
money
is
received
on
Paypersocial
bank
accounts,
the
Package
is
authorized
and
the
available
budget
is
released.
TRANSACTION
DETAILS
CREDIT
TRANSACTIONS
-­‐ With
budget
infoma*on
-­‐ Credit:
Budget
requested
-­‐ Debit:
Budget
autorized
CONFIRM
-­‐ Ager
payment
received
on
bank
REJECT
-­‐ Payment
is
not
received

48. Ads/Content Validation
AD
APPROVAL
CLICK
VERIFICATION
Necessary
before
publica*on
AD
Edit/Canc
Opens
the
des*na*on
page
of
Ad
is
possible
(ager
that
,
Modify/Delete
of
click
URL
of
the
ad
Ads
are
ready
for
pos*ng)
the
Ad
REJECT
configura*on
With
comments
for
Adver*ser
Payperosocial
Account
Manager
can
check
and
autorize
the
Adver&ser’s
Ads.

49. Advertiser Campaign Report

50. Campaign Consolidation
Traffic
managers
and
Back
Office,
use
this
report
to
look
at
the
ac&ve,
closed
and
processed
campaigns
for
Traffic
Management
purposes
BUDGET
TRAFFIC
OPEN
CLICK
Max
for
Campaign
Valid
Clicks
DETAILS
Spent
for
Campaign

51. Campaign Traffic Details
TRAFFIC
REPORT:
• Click
filtred
by
Heuris*c
rules
• Pending
clicks
to
wait
for
Traffic
Manager
valida*on
• Rejected
clicks
by
rule
or
by
Traffic
Manager
• Payable
clicks
BUDGET:
Total
Budget
for
campaign
AMOUNT:
Amount
Spent
CAMPAIGN
STATUS:
• Finished:
Campaign
Closed
• Process:
Campaign
Consolida*on

52. Campaign Click Management
FILTER
Single
click
control
and
List
of
some
Ac*vated
Filters
valida&on
ACTION
Change
status
of
selected
clicks
USER
CLICK
IP
PUBLISHER
CLICK
STATUS
CLICK
TECH
INFO
Date
of
Click
Ager
applica*on
of
Referers:
Paypersocial
accepts
only
clicks
from
authorized
Referers
From
heuris*c
rules
or
User
Agent:
Paypersocial
does
not
accept
clicks
from
black-­‐listed
Agents
Publisher
Traffic
manager
HTTP
Headers:
header
informa*on
for
refined
analysis
of
single
click’s
Post
judgement
quality

53. Partner Relation Management
Used
by
Partners,
Traffic
Managers
(Publisher/Partner
originator),
Partner
Managers
and
Back
Office.
They
can
manage
the
rela&on
between
partner
and
Back
Office,
the
engagement
and
generated
Traffic
in
Revenue
Sharing

54. Partner Management
PARTNER
LIST
• Nr.
Tracking
url’s
• Nr
Promo*onal
Coupons
PARTNER
• Nr.
Revenue
Share
Program
CONSOLE
AUTO-­‐LOGIN
Associa*on
of
responsible
Traffic
Manager
to
New
Partner

55. Tracking URL Creation
The
tracking
URL
allows
the
tracking
ac&ons
necessary
during
the
engagement
process
of
new
publishers
and
to
keep
track
of
the
Partner
who
engaged
them.
TRACKING
RELATIONS
• Promo*onal
Coupon
• Revenue
Share
Program
PARTNER
ACTION
TAG
Used
by
affilia*on
partners
who
need
to
track
conversions
(of
registered
and
ac*ve
Publishers)
on
their
tracking
system.
Special
References
(added
to
partner
TAG):
• PublisherID:
ID
of
registered
Publisher
• PublisherEMAIL:
Registered
email
of
Publisher
• Valid:
Confirms
registra*on
of
valid
Publisher

56. Promo Coupon Creation
The
coupon
is
a
code
the
publisher
can
use
during
registra&on
in
order
to
receive
a
credit
balance
to
start
using
Paypersocial.
Each
Coupon
is
associated
with
a
specific
tracking
code.
PUBLISHER
COUPON
INPUT
COUPON
STATS
• Total
Budget
available
for
TECH
RELATIONS
coupons
• Partner
• Used
Budget
• Tracking
Code
• Coupon
Amount
COUPON
INFO
• Code
to
use
by
new
publisher
• Total
budget
for
coupons
• Single
Coupon
amount
COUPON
VALIDATION
• Date
from/end

57. Partner Revenue Share
Paypersocial
allows
each
Partner
to
set
more
than
one
Revenue
Sharing
Agreement
based
on
the
same
Tracking
Code.
This
is
important
in
order
to
dis&nguish
Campaigns
by
market,
etc.
COUPON
SETUP
• Dura*on
(in
days)
• %
Revenue
Share
PARTNER
RELATIONS
• Partner
• Tracking
URL
REVENUE
SHARE
TERMS
• %
Revenues
on
the
Publishers
earned
commissions
• DATE
Start/End
Program
• Dura*on
in
days
for
publisher
revenue
sharing

58. Revenue Share Report
PUBLISHER/TRAFFIC
PARTNER
REVENUES
• Total
Engaged
Publishers
• Total
Partner
revenues
matured
OPEN
• Total
closed
campaigns
that
• Total
revenues
requested
for
payment
PUBLISHERS
generate
revenue
• Total
Revenues
Paid
LIST
PUBLISHER
CONTACTS
PUBLISHER
QUALIFICATION
• Open
Publisher
Profile
• T&C
–
Accepted
the
Term
&
Condi*ons
• Send
direct
eMail
• FB-­‐E
–
Engaged
Facebook
App
for
EXPORT
LIST
• Open
Publisher’s
Facebook
pos*ng
Account
• Partner/Network
–
Nr.
Friends
and
Fans

59. Revenue Share Report
Revenue
share
earned
by
single
publisher
by
specific
partner
in
RS
on
closed
and
consolidated
campaigns
PARTNER
FILTERING
• By
Partner
• By
Tracking
URL
PARTNER
PUBLISHER
CAMPAIGN
EARNINGS
• Partner
name
• Publisher
Name
• Campaign
Name
• Publisher’s
Earnings
• Tracking
URL
and
ID
• Partner’s
Revenue
• Date
campaign
Share
closed
and
consolida*on

60. Revenue Share Billing
Back
Office
Func&on
to
manage
RS
Partners’
requests
for
payment.
Payment
request
and
confirma&on
aXer
financial
transac&ons
are
completed.
Payed
PARTNER
TRANSACTION
AMOUNT
• Partner
name
• Unique
ID
• Requested
• Unique
ID
• Date
of
Transac*on
• Paid
• Descrip*on
of
Transac*on
PAID
BUTTON
To
transform
requested
transac*ons
into
paid
transac*ons

61. Partner Report
Engagement
by
partner
report.
Important
to
export
list
of
engaged
publishers
and
to
document
invoiced
RS
in
CPS
(Cost
per
Subscrip&on)
PUBLISHER
INFORMATION
QUALITY
INFORMATION
Special
record
for
user
iden*fica*on.
Needed
for
Publisher
informa*on
to
determine
Affiliate
partners
RS
engement
quality
of
engagement

62. System Admin Management
System
and
Modules
Configura&on/Setup

63. Ads/Content Categories Customization
Add
and
modify
Ads
categories
to
use
them
in
organising
Ads
lists
and
search
of
Ads

64. Language Interface
Add,
modify,
enable,
disable
languages
for
Publisher
Interface

65. Publisher’s Banner Consoles
Import
and
configure
communica&on
banners
for
Publishers’
Interfaces.
Each
banner
can
be
setup
to
have
an
internal
or
external
(to
Paypersocial)
URL

66. Active Markets
• Create,
modify,
describe
markets
on
which
an
Adver&ser
can
publish
an
Ad.
• The
choice
of
markets
determines
which
Ads
can
be
visualized
by
which
publishers
(only
those
ac&ve
on
that
market)
• The
market
filters
external
traffic
originated
by
publishers
not
related
to
that
market

67. Publishers Term & Conditions
• Create
and
Modify
Terms
and
Condi&ons
• Each
change
of
the
T&C
ac&vates
a
page
of
new
confirma&on
aXer
first
access
to
Sys
Admin
Menu

68. Bot User Agents
Add
and
modify
Bot
User
Agents
in
Black
List
to
be
used
by
heuris&c
rules
of
traffic
filtering.
Each
click
from
bot
user
agents
included
in
the
black
list
will
be
filtered
out.

69. Admin Users
Add
and
modify
Admin
Users:
Traffic
Managers,
Adver&ser
Key
Account,
Administrators,
Accountants,
etc
User
Management:
Sys
Admin,
Partners,
Adver&sers

70. Traffic Manager Report
Analyse
the
publishers
network
with
its
posts
organized
by
Traffic
Manager.

71. General Traffic Report
Evolu&on
of
cockpit
of
Admin
Area.
Monthly
performance
of
past
and
current
adver&sing
periods.
Monitoring
in
terms
of
Clicks:
Overall,
Rejected,
Valid;
Monthly
Publishers:
New
and
ac&ve
NOW
NEXT
RELEASE

72. Advertisers Bank Account
Crea&on
of
bank
account
list
where
payments
of
prepaid
packages
can
be
made.

73. System & Services Variables
System
and
Services
variable
defini&on.
Parameters
configura&on
for
system
management

74. Alpha – AutoPosting
• The
AutoPost
service
has
been
designed
and
coded,
alpha
tested
but
has
not
been
released
yet.
• It
can
automa&cally
post
sponsored
Ads
every
day
on
Facebook
walls
of
publishers
who
authorized
the
automated
service.
• AutoPost
employs
a
proprietary
complex
algorithm
that
decides
what
to
post
and
when
based
on
performance
ranking
stats
available.

75. Campaign Ranking
List
of
Campaigns
ordered
by
ra&ng/ranking.
This
measure
takes
into
considera&on
available
budget,
number
of
clicks
to
end
of
campaign,
campaign
dura&on
(among
others).

76. Ads Ranking
List
of
Ads
ordered
by
ra&ng/ranking.
This
calcula&on
considers:
number
of
posts,
publishers’
posts,
Click
and
CR
(post
to
clicks
ra&o).

77. Publisher Ranking
List
of
ac&ve
publishers
who
ac&vated
AutoPos&ng.
The
list
can
be
ordered
by
different
parameters
including
CR,
calculated
using:
month
posts,
number
of
clicks,
network
size.

78. Going
Forward
Future
Features
and
Mockups

79. RELEASE
2.0
1.0
BETA
2012
2013
2014
TIME

80. Release 1.2 (Jun 2013)
• Social
Independent
Web
ApplicaIon
– Facebook
Personalized
Post
– TwiHer
Personalized
Post
• MulI
AdministraIon
System
– Full
process
control
and
Administra*on
– Traffic
Manager
Interface

81. Release 1.3 (exp. Sep 2013)
• Twi[er
IntegraIon
– Hashtag
scoring
and
sugges*on
– Ads
landing
web
pages
• Traffic
Tracking
System
Server
– Independent
Server
– An*-­‐Fraud
revision
and
control
automa*on
• Smart
AutoPost
for
Facebook
and
Twi[er
• BackOffice
Interface
and
AutomaIon
– Publisher
Qualifica*on
workflow
– Traffic
Qualifica*on
workflow
– Publisher
Self-­‐Invoice
and
PayPal
payment
automa*on
– System
Integra*ons:
ERP,
Help
Desk,
Tasks

82. Release 2.0 (exp. Jan 2014)
• New
Horizontal
Pla_orm
Structure
– Mul*-­‐App
Modular
System
– Mul*-­‐Server
Applica*on
– Workflow
Automa*on
– Campaigns’
Reputa*on
Management
• Partner
ApplicaIons
IntegraIon
– Development
of
API’s
for
third-­‐party
integra*on
– Ver*cal
Partner
Applica*on
• Mobile
and
Tablet
IntegraIon
and
App
– Mobile
Content
Access
– Publisher
Mobile/Tablet
Applica*on
– Adver*ser
Mobile
Interface
– Back
Office
Mobile
reports
and
alerts

83. Payout Models
PAYOUT MODELS
Post
Personal
Message
Hey:
I’ll
go
there
with
my
kiddos
next
year.
Wanna
come?
CLICK
CPC
Lead
CPA
Sales
Like
Comment
Share
with
Friends
or
on
Pages
• Once
posted,
the
Ads
are
visible
on
Facebook
users’
walls
and
pages,
and
accordingly
to
the
privacy
serngs,
they
can
be
seen
on
and
shared
from
the
News
Feed
of
all
friends
and
fans
of
the
Publisher
• It
is
possible
to
track
and
create
marke*ng
products
related
to
all
social
ac*ons
involved:
the
act
of
pos*ng,
the
ac*on
of
liking,
of
sharing,
of
commen*ng.
Thus,
crea*ng
and
endless
opportunity
to
enrich
Ads
and
increase
their
marke*ng
effec*veness

84. Mockup Advertiser Cockpit 1.2
2
versions:
Merchants/Brands
and
Agencies.
The
laHer
with
ability
to
manage
mul*-­‐company/account;
budget
cross-­‐company
sharing;
management
of
rela*onship
with
auto-­‐engaged
publishers
(internal
engagement
campaigns).

85. Mockup Publisher 2.0

86. Thank you
Gabriele
Taviani
Founder
gtaviani@paypersocial.com
Skype:
gtaviani