Marketing Plan Guide by Pawida Wipawaburt

1. HOW TO WRITE A SMALL BUSINESS MARKETING PLAN GUIDE By Pawida Wipawaburt

2. A written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. What is Marketing Plan

3. Executive Summary Goal/Objective SWOT Analysis Marketing Strategy Action Plan Evaluation Plan Main Content in the Marketing Plan

4. Explain why you write the marketing plan Conclusion of your SWOT analysis Conclusion of your Marketing Strategy Conclusion of your Budget and Financial Forecast Conclusion of your Evaluation Plan How to write “Executive Summary”

5. Your Goal must be CLEAR by telling exactly what is to be done and why. Your Goal must be QUANTIFIED by telling exactly how to be measured. Your Goal must be REALISTIC How to write “Goal/Objective”

6. Identify the attributes of the company that are helpful to achieving the objective. (Strengths: S) Identify the attributes of the company that are harmful to achieving the objective. (Weaknesses: W) Identify the uncontrollable conditions that are helpful to achieving the objective. (Opportunities: W) Identify the uncontrollable conditions which could do damage to the marketing plan’s performance. (Threats: T) How to write “SWOT Analysis”

7. Identify your target market. Identify their needs and requirements. Identify the product or the service that can meet those needs. Identify the price of the product or the service based on your target market. Identify the place or the distribution channels based on your target market. Identify the promotion plan based on your target market. How to write “Marketing Strategy”

8. Set the BUDGET by Estimating the cost/expenses of the marketing activities you've described in the marketing strategy. Allocating a small percentage of gross sales for the most recent year. Set the TIME FRAME for completion of each activity. Assign the RESPONSIBILITES. How to write “An Action Plan”

10. Before vs. After

11. Return on Investment

12. Customer/Target Market Feedback

13. Coupon Redeem

14. List of Subscription

15. Number of Inquiries generated by advertising and promotionHow to write “Evaluation Plan”