1. Your Dashboard for Places & Events
Save, Organize, Share
Places & Events you Like
Social Visual Bookmarking for Places & Events

2. Our story
What?
June 2010: Startup Weekend: Original idea:
-Save, organize and share
-Places you like
-With your friends
Why?
-Bookmark and organize places you like: curation
-Help word of mouth around places: share
-Discover places from people you know: friends
How?
-Bookmarks and reviews: focus on recommendation, not on check’in
-Easily create lists of places & find them on the map
-Social network only for friends: trust, relevance and privacy
-Open «Mapstore»: users can share lists of places with entire community

3. Our achievements
Sep 2010 - Sep 2011: Development of Web & iPhone apps:
-Resourceful: 25K€ (real cost: 150-200K€)
-Managed: 4 web developers / 2 iPhone developers / 4 designers
-50 HEC Paris students / 3 classes worked on concept & propagation
With no money, execution was discontinous:
-Lack of basic and obvious features (FB connect)
-Beta-test and public launch were limited
-Never had a full-time team to improve when needed
However:
-Real need: 2K people joined & approved (20% foreigners / 15% US)
-Market confirmed our vision: towards social bookmark and curation
-Feedback, market & newcomers showed us where to go...

4. 2011: from check’in...
1- Matchbook & Scoville, new services based on Foursquare API,
introduced bookmark and curation of places:
2- Foursquare added bookmark, lists and curation of places:

5. 2012: to visual bookmarking
Market awareness:
1. Curation: too much content > boards to organize
2. Bookmarklets: navigators at the center of bookmark and share
3. UXD: content relies massively on pictures
4. Interests : mix of relevance & serendipitous discovery
Product evolutions:
1. Design is the new focus : simple & beautiful
2. Share is open: people you know + you follow
3. Fast, easy, with relevant content : wow effect
 Funnel to make the service personal
 Direct display of relevant content
 One-click import of contacts & bridges to other services

6. 2012: Pinterest UXD revolution

7. 2012: Pinterest tipping point

8. So what?
Momentum:
Big new trend for visual bookmarking services
Opportunity:
Half-developed product easy to «pivot» and specialize on places and events
Pawer V.2: "Your personal dashboard for places and events”
The missing link between places, events, people and media sources
Principles:
1-Renewed design: strong focus on pictures and website
2-Funnel: personalized boards and relevant content from the start
3-Events: creating the link between discovery of places and events to attend
4-Content creation: share of a link automatically catches photos / address and
name of the place / adress, name and date of the event
5-System of followers: open and traceable share

9. Pawer V.2: Prototype screenshots
Meet us for the prototype demo!

10. Who?
Co-Founders Technical Lead
Product & Project Managers Software Engineer
Jean-Philippe MAITRE Guillaume MERVILLE Brice DURAND
(Pepperdine MBA) (HEC Paris) (ENSEIRB)
Advisors & First Investors:
Marketing & Communication
Stéphane MADOEUF Erwan GRINGOIRE
(HEC Paris Teacher) (Playgrnd CEO)

11. The winning team?
1- 2 co-founders are:
-Entrepreneurs with formers achievements (Actuciné / F-commerce app)
-Digital project managers @ Playgrnd
2- We have proved that we are an effective duo able to release a
smart product from idea to execution
3- We did much with quite nothing (25K€)
4- We never quit because market gradually confirmed our vision
5- We have access to web top-talented people:
-Sparrow Mail Visual Designer
-Storify International PR

12. Business model
Content «re-post»:
-Helps content creation
-Favors content flow
-Enable to profile users
About
Places & Events they like
Display and mailing of
Contextual deals and discounts
Based on
Content «re-post» and page views
Maximizes Conversion

13. What are we looking for?
Early-stage investment (100-200K€)
1. To involve a full-time team dedicated to product:
-2 product managers
-2 webdevelopers (1 intern)
2. To collaborate with top-talented visual designer
3- To launch new version within 4 months
4- To finance PR and early propagation: 4 to 6 months
5- To target next funding (>500K€): 10 months

14. Pawer V.1: Web & iPhone apps

15. Feedback on V.1 (1)
Startups founders and incubator
Jakob Kistorp
Startupbootcamp associate
Top ranked startup accelerator in Europe
Edouard Gasser (ESCP) Florent Tardivel (HEC)
TechCrunch France writer Mayoz co-founder
Prodcast co-founder 2011 HEC «Mercure» for «Startup with best potential»
Gaël Guillet (Toulouse BS) Alix Fontaine (Oxford)
Walldress co-founder Unilist co-founder
Raised 130K€ in 2011

16. Feedback on V.1 (2)
Early adopters