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2. Large background images
Card-based design
Digital-first branding
Open data
Responsive design – evolved
Privacy
Isomorphic JavaScript
Iteration
Vibrant design
Web components meet adaptive design
3. huge background images in 2015, "used
alongside rich typography and subtle parallax
effects", largely due to the lead taken by
massive brands such as Apple and Google
Nexus.
4. Card-based design will be big: "Content
needs to fit on different types and sizes of
screen, and cards are the easiest way to make
that work crosswise platforms." He add this
presents a design face up to, since cards can
be boring, "but we're considering fun, bright
takes on this from companies like Google".
5. “As more companies realize their customers'
primary experience with them is online, we'll
see more digital-first-approaches to
branding". He predicts companies "ditching
traditional branding agencies who treat the
web with the same care as a branded mug",
instead "commissioning digital agencies to
conceive a brand that works first online
before filtering down to other channels."
6. Open data's been on the rise, but many digital
spaces remain "more closed than ever" and so
"leaders such as The Open Data Institute are
working to promote more openness". She
reckons this will gain public awareness in 2015,
and projects will respond accordingly, in terms of
publishing and consumption.
We'll therefore see "more public and private
companies making data and content available". In
turn, this will result in "some pretty spectacular
services being created, like the Cern sandbox".
7. Designer Victor Erixon (minimalt.se) expects the
industry to "continue maintaining simple and
minimal aesthetics," with the web "becoming fully
customised for different viewports".
But others see responsive design going further.
Jonathan Smiley (jsmiley.me) thinks we'll see
"responsive design practices become more
important in native apps," in part through a
proliferation of wearables. "Apple Watch, for
example, relies on a responsive-like flow to
accommodate a small screen, and so while 2015
isn't the year the web and native become the
same, it'll get us much closer.”
8. Designer Laura Kalbag (laurakalbag.com) says
we've long "designed for security, so people
can trust forms and checkouts with their
information". Now, as people become aware
of how data can be exchanged with third
parties, "they'll be reluctant to share it
without good reason — and rightly so".
9. Web design author and practitioner Aaron Gustafson has
an alternate take on investment in frontend JavaScript
frameworks like Angular and Ember: "Development
benefits can be great in terms of speed of development,
but there are costs to using this approach. JavaScript is the
single biggest point of failure in any web-based product.
Unlike on the server side, we do not control the execution
of code in the browser."
He therefore reckons we'll see more use of isomorphic
JavaScript, for companies that have heavily invested in
JavaScript for their site infrastructure: "It offers
improvements in the areas of performance, SEO, and
maintainability to boot. Airbnb and Twitter have moved to
this approach. Others will surely follow."
10. Designer Robby Leonardi mulls that perhaps
2015's big trend will be iteration on what we
already have: "We just had trends such as
responsive and flat design, and it will take
time for another big thing to happen."
By contrast, he sees enhancements on
existing concepts and technologies, with
increasingly sophisticated web layouts, better
typography, and more designing in the
browser.
11. BaseKit co-founder Richard Healy believes
Google's Material design specification – intended
to combine the texture and tactility of paper and
ink with the 'imagination and magic of digital' –
will inspire designers.
He told us: "Think bold, graphical and
intentional. We're talking vibrant, unexpected
colours, contrasted with subdued and muted
environments; large-scale typography, soft
directional lighting and shadow; the use of
responsive design best practices; and meaningful
motion – carefully choreographed animation
that provides fluid, seamless touch transitions
and, more importantly, delights users."
12. Developer Aaron T Grogg predicts "web components and
adaptive development will combine to create a new style of
web development". Someone will then fashion a "snappy
acronym for this approach, which will cause all job ads to
now require it".
By adaptive, Aaron clarifies he means making decisions on
the server regarding mark-up to send a user, usually
depending on the device being used. "When you combine
the power of adaptive development with the flexibility of
web components, I think we are going to see very creative
solutions from designers and developers.
Hopefully, we will still be creating mobile-first, responsive,
one-site-for-all-devices, but making subtle differences
will be powerful tools in our toolboxes."
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