Meet CMOs from organizations such as Citibank, Carzonrent, MakeMyTrip, JWT, Indusind Bank and many others to debate the future of marketing on Sep 18th at the beautiful Leela Palace, Chanakyapuri, Delhi. In the 3rd edition of this successful annual conclave, discuss hot topics like the rise of regional media, doorstep delivery, customer centricity. Partners: SAP, Nielsen, Ma Foi Analytics, Strategic Outsourcing

1. AgendaAgendaAgendaAgenda
8.00 - 10.00 - Design Thinking Workshop (Pre-
registration required, limited seats)
8.00 - 10.00 - Design Thinking Workshop (Pre-
registration required, limited seats)
9.00 - 10.00am Registration Opens9.00 - 10.00am Registration Opens
10.00 a.m - 10.30 a.m The Future of Marketing: Key TrendsThe Future of Marketing: Key Trends Jessie Paul, CEO, Paul Writer
10.30 a.m - 11.15 a.m
The Rise of Customer Centric Marketing -
Micro-segmentation, Analytics, Predictive
Sales
The Rise of Customer Centric Marketing -
Micro-segmentation, Analytics, Predictive
Sales
Vandana Alagh, SVP & Head Service
Assurance, IndusInd
Balachander Sekhar, CMO, MetLife
Sakshi Vij, Executive Director,
Carzonrent
11.15 a.m - 12.00 p.m
Speaking the language of customers -
navigating the rise of regional, digital and
niche media in India
Speaking the language of customers -
navigating the rise of regional, digital and
niche media in India
Neeraj Sanan, CMO, ABP News
Mohit Hira, SVP & Regional Business
Leader - Airtel, JWT
12.00 p.m - 12.45 pm Analytics for Insightful MarketingAnalytics for Insightful Marketing Nielsen
12.45 p.m - 1.45 p.m LunchLunch
1.45 p.m - 2.15 p.m
Fireside Chat - Pinstorm on Advertising 2.0
- The Dinosaur Can Dance
Jessie Paul, CEO, Paul Writer and
Mahesh Murthy, Founder & CEO,
Pinstorm
Annual Partner Analytics Partner Marketing Partner

2. 2.15 p.m - 3.00 p.m
The World at Your Doorstep: how is e-
commerce/digital self-service changing the
dynamics of commerce? What makes the
ultimate customer experience?
Arunima Singhdeo, Co-founder &
Director - Babyoye.com
Manish Kalra, Head Marketing,
Makemytrip.com
Harneet Singh, VP & Head of
Marketing & New Product
Development, Domino's Pizza India
Rajesh Kumar , Head of Marketing
(Indian Subcontinent), SAP
3.00 p.m - 3.20 p.m Felicitation of SAP Innovative Marketers
3.20 p.m - 4.15 p.m
Leveraging Customer Insights into Brand
Differentiation using Data and Analytics
Chair: Satyakam Mohanty, Director,
Ma Foi Analytics
Sanjeev Kapur, CMO, Citi India
Anil Viswanathan, VP Marketing
Chocolates, Cadbury Kraft India
Arvind Gupta, National Head IT, BJP
4.15 p.m - 4.45 pm
Coffee Break
4.45 p.m - 5.45 pm
Awards Presentation
- CMO Hall of Fame & Marketing Hall of
Fame
Annual Partner Analytics Partner Marketing Partner