The Art of Online Storytelling: 5 Steps to Make Others Share and Extend

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Paulus Veltman

Slides from my talk at the PSA Holland Convention 2013, "Speaking Your Haert Out".

Negócios

The Art of Online Storytelling
Paulus Veltman
March 9, 2013

Elements of storytelling
Bron: Ed Schipul – Storytelling through Social Media

Image: Flickr user kendall bouchlas
... and extend

The 5 steps of online storytelling
1. Find a good story
2. Choose your audience
3. Create content worth sharing
4. Provide a hub
5. Make others share and extend

How to create a viral video
1. The story, not the product
2. Show, don’t tell
3. Lower your production values
4. Come one, come all
5. Make a great video and be lucky
High five to Remco Janssen and Jeroen Gunter

Image: Noortje van Eekelen http://thespectacleofthetragedy.eu/

Image: Institute for Creative Technologies

धन्यवाद
@paulusveltman
http://paulusveltman.nl
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