Slides of my masterclass for students of International Communication Management at The Hague University. This masterclass was part of the week-long Social Media Experience event.

1. Paulus Veltman
January 24, 2012

2. @paulusveltman
http://paulusveltman.nl

5. Program (draft)
• #lift
• The basics
• The power of sharing
• Advanced (sort of)
• Real-time communication
• Business communication

6. #lift

9. Stuck? Come to our hotel. Special price!

10. I am going by car from Amsterdam to Utrecht, 3 can join

11. I reached Amsterdam save and in time. Thank you!

13. Conversation, no customer support
Sorry to hear that. I can’t help...

14. Fake account

15. @NS_online, one year later
Results:
• Image improved
• There are real people behind NS
• Ideas for improved services
Focus points:
• Extend use of social media
• Less NS lingo
• Co-creation

16. Tweetups

17. Basics

19. Complete your Profile

20. Make it interesting

21. Follow and get followed

22. Timeline

23. Tweet

24. Reply / Mention

26. Retweet
Twitter
Classic

27. Direct Message

28. The power of sharing

29. Share your expertise

30. Get others to help you

31. Use the power of Twitter
The second edition of my free Twitter guide is ready

32. tweetreach.com

33. Recommendations

34. Benefits

35. And Google?

36. Advanced (sort of)

37. search.twitter.com

38. topsy.com

39. hashtags (#)

40. Trending topics

41. twirus.com

42. Lists

43. Twitter clients [demo]

44. Real-time communication

46. News

48. Analysis

49. Business commmunication

50. Source: Kors van Wyngaarden – Social Media and Healthcare - Defining and
Implementing Strategies

51. Listen (or get thrown up)

52. Inform

53. Support

55. Webcare

56. cotweet.com

57. Marketing

58. Co-create

59. Build a fanbase

61. For sale: Inholland degrees

63. Brand image

67. @paulusveltman
http://paulusveltman.nl
Deze presentatie staat op

68. Twitter tools

69. twittercounter.com

70. klout.com

71. manageflitter.com

72. formulists.com