1. How Big Retail
is Deploying
Social
Commerce
15 Solutions
Paul Marsden
Digital Planner Syzygy
@marsattacks
November 2010
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2. 1) Helping customers connect where they buy (in-store)
(Macy’s, Diesel, Sephora)
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3. 2. Helping customers connect where they buy (online)
(Sears, Juicy Couture, Levi’s)
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4. 3. Helping customers buy where they connect (social
media stores) (Hallmark Cards)
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5. 4. Driving footfall with location-based check-in services
(Best Buy, Sports Authority, Domino’s)
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6. 5. Driving footfall using Group-Buy platforms
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7. 6. Driving footfall with vouchers on social networking
sites (Burger King)
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8. 7. Driving footfall with “haul videos” (customer video
reviews) on video sharing sites (Forever 21)
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9. 8. Sharing the in-store experience on social networks
(Louis Vuitton)
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10. 9. Running customer loyalty programs (sCRM) on social
networking platforms (Starbucks)
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11. 10. Running group-buy deals on social networking
platforms (Walmart)
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12. 11. Offering flash-sales on social networking platforms
(Carrefour)
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13. 12. Offering social shopping apps on social networking
platforms (Best Buy)
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14. 13. Offering social followers special rewards (exclusive/
early access) (Nine West)
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15. 14. Promoting new lines on Flash Sale sites (Target)
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16. 15. “Plinking” (product linking) from video-sharing sites to
e-commerce cart (French Connection)
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17. Thanks | For more, www.socialcommercetoday.com
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