A brief marketing analysis for our potential product, a completely renewable way to provide power to your everyday devices.

1. Power Solutions
Market Analysis

2. Interviews
 Asked questions such as:
 Did you bring any mobile devices on your
backpacking trip?
 What did you use to charge these devices?
 Would you be interested in a completely renewable
charging solution for all of your mobile devices?
 What would you pay for a product such as this?

3. What is the Problem?

4. Whose problem?

5. Market Segment
Population estimate 2013:
1,015,165
Market population: roughly
700,000
(According to United States
Census Bureau)

6. Market Competition
• Started in a barn in 2006, Now a $200
million dollar enterprise.
• $200 million dollar growth
in 7 years
• Started in 2009
• #62 on Forbes list of
“America’s most promising
companies”

7. Trends Driving Growth
 More and more people use devices than ever
 In one interview the subject reported carrying 5
different mobile devices
 This subject had no way to recharge their devices
 Would have paid up to $200 for a power solution