The world is changing quickly in Higher Education Advancement are you ready for tomorrow/today? The evolution of development and alumni relations is a collaborative 50/50 partnership that allows us to focus on the right prospects while engaging the base of our institutions. Data is a driving factor of tomorrow but collecting it alone and studying it is no longer enough. We have to understand it and make sure we can act upon the information. "We don't need to throw the party, we just have to be at the party."

1. Paul A. Prewitt paul@paulprewitt.com
University Advancement
Strategies of Tomorrow, Today

2. Services
(data/tech/mkt.)
DevelopmentAlumni
Alumni Model Development Model
Current Challenges The Future

3. Friendraiser Fundraiser
The Current Challenge
The Future

5. MSU Gift Pyramid
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Donor Count Dollars
50 to 100 Million
25 to 50 Million
10 to 25 Million
5 to 10 Million
1 to 5 Million
100K to 1 Million
< 100K
In The Campaign for
MSU, less than 1% of
donors gave 83% of
dollars
The Campaign for MSU ran from 2002-2007

6. 83% of all fundraising $$$ came from less than 1% of our donors.
Invest Your Resources Wisely

7. Owner
Across the multiple affinity subcategories, these individuals identify as our strongest advocates, benefactors, MSUAA
member, volunteers leaders and event attendees. These individuals remain connected in a variety of ways and are
vested in MSU’s mission and show a strong inclination towards providing on‐going support for initiatives.
Participant
Across the multiple affinity subcategories, these individuals engage consistently and above the norm, provide
ongoing support and involvement in MSUAA, events and volunteer opportunities. These individuals are positioned
well to assume leadership and investments based on capacity.
Interested
Across the multiple affinity subcategories, these individuals exhibit the behavioral norm of the MSU engagement
pool.
Curious
Across the multiple affinity subcategories, these individuals are below the norm and passively stay connected and
show sporadic engagement tendencies.
Aware
Across the multiple affinity subcategories, these individuals currently have very limited or no real engagement with
MSU.
Affinity Scoring Model Definitions
Prospect | Volunteer | Giving | Events/Activities | Bio | Alumni Memberships

8. Building Powerful Engines:
Efficiently Deploying Staff
# of Total Prospects*
Michigan: 59,946
Chicago: 2,048
New York: 1,535
Wash. DC: 1,271
Los Angeles: 1,050
San Francisco: 897
Phoenix: 612
Boston: 589
Atlanta: 450
Philadelphia: 425
Cleveland: 402
Minneapolis: 366
Denver: 349
Dallas: 319
Indianapolis: 296
Houston: 280
Seattle: 276
San Diego: 268
West Palm: 221
*Total Prospects = (Rated Prospects) + (Look-Alikes) +
(Total Prospects Over Age 50) + (Donors with $10,000 in Lifetime Giving)
B. Parolini
C. Armstrong
C. Schneider
K. Fore
J. Newcom
C. Schneider
K. Gray
Laura Peek
L. Wilton
J. George
D. Gast, Gift
Planning
C. Denison
D. Ostrom
D. Chegwidden
P. Trudell

9. Building Powerful Engines:
Efficiently Deploying Staff
# of Total Prospects
Detroit: 24,731
Lansing: 23,802
Grand Rapids: 6,815
Kalamazoo: 1,450
Jackson: 1,379
Saginaw: 1,155
Benton Harbor: 614
*Total Prospects = (Rated Prospects) + (Look-Alikes) +
(Total Prospects Over Age 50) + (Donors with $10,000 in Lifetime Giving)
A. James
J. Ortega
C. Denison
S. Stotenbur
TBD
L. Wilton
P. Serwa
D. Mattick
M. McGuire
N. Izzat
T. Rayment
P. Trudell

11. “We don't have to throw the party, we just have to be at the party.”
Fred Weiss
’85 English (Cum laude)
President of iModules
Lifetime Giving: $500K
Last Gift to: MSU Student Food Bank
Prospect Rating: 3
Affinity Score: P
Susan Scholes
‘90 Journo/Business Comm.
VP of Marketing at iModules
Lifetime Giving: $0
Last Gift to:
Prospect Rating:
Affinity Score: A