1. CSP Case Study
Top tips for improved deployment of Sport
Makers
Both West Yorkshire Sport and the
Black Country Be Active Partnership
have achieved success in deploying
Sport Makers. Over 65% of their Sport
Makers have recorded 10 or more
hours. Read on to find out some hints
and tips on how they did it…

2. CSP Case Study
Top tips for improved deployment of Sport
Makers
General Tips

3. CSP Case Study
Top tips for improved deployment of Sport
Makers
• Rather than concentrate on getting numbers to events,
instead place your focus on ensuring that Sport Makers
can be deployed easily.
• Maintain a list of deployment opportunities with wide
ranging appeal which can be promoted at any Sport
Makers event.
• Ideally, take around four or five of these opportunities to
every event.

4. CSP Case Study
Top tips for improved deployment of Sport
Makers
• Think about whether you can use external products such as
the Community Games, Race for Life, etc. as deployment
opportunities.
• Consider working with sports organisations to combine your
event with theirs. For example, Sport Makers can be attached
to run leaders or rounders activator courses. Attendees at
these events are likely to be already committed to making
sport happen.

5. CSP Case Study
Top tips for improved deployment of Sport
Makers
Working with a partner

6. CSP Case Study
Top tips for improved deployment of Sport
Makers
• If working with a partner organisation on an event, consider the following:
• What sort of organisation are you working with? What are their aims
and objectives? Think about how Sport Makers can help your partner
achieve them and provide relevant deployment opportunities to help
them do so.
• Does your partner have access to funding which can be used to
provide deployment opportunities for Sport Makers?
• Can your partner organise and promote deployment opportunities?
For example, a college might organise a sports day or a workplace
might organise a lunchtime walk.

7. CSP Case Study
Top tips for improved deployment of Sport
Makers
• Once you have decided which deployment opportunities are relevant
to your partner organisation, draw up an outline of the entire Sport
Makers process – from sign-up to deployment. Present your outline
to your partner at your first meeting, so they understand what
outcomes will take place as a result of taking part in the programme.
• Identify someone from your partner organisation to act as a Sport
Maker lead for the event. Try and find someone who is enthusiastic
about the programme and willing to take on responsibilities such as
recruiting Sport Makers and encouraging them to record hours.

8. CSP Case Study
Top tips for improved deployment of Sport
Makers
• If working with a partner on multiple Sport Maker events, use the
same facilitator in order to reinforce the aims and objectives of this
tailored programme.
• Agree a follow-up plan with your partner organisation. This might be
a follow-up meeting or an event such as an awards night. Events
can be a chance for Sport Makers to share their stories and can
help others move into deployment and record hours. Think about
whether your partner is willing to fund or part-fund an event of this
kind.

9. CSP Case Study
Top tips for improved deployment of Sport
Makers
Opportunities used to deploy Sport Makers

10. CSP Case Study
Top tips for improved deployment of Sport
Makers
Below is a list of sample opportunities West Yorkshire Sport take to events and the
number of Sport Makers they have deployed using them:
• 30 – NHS festival of sport
• 70 – Intra-mural Sport Makers at university (supported recruitment of intra-mural
captains at local universities)
• 50-55 – University activators
• 10 – Physical activity champions (buddy system encouraging obese people to
get fit)
• 10 – Wakefield Council activators
• 50 – Run leaders
• 10 – Intra-mural halls activators
• 30 – Over 50s group (encouraging family members to get fit)
• 15 – Walk leaders
• 15 – Wakefield district housing activators
• 10 – Ball Again basketball

11. CSP Case Study
Top tips for improved deployment of Sport
Makers
For further information and advice on this piece of work,
contact:
Louise Purdy, West Yorkshire Sport
Email – louise.purdy@wysport.co.uk
Phone – 0113 3939958
Ian Carey, The Black Country Be Active Partnership
Email – ian_carey@blackcountryconsortium.co.uk
Phone – 01384 471137