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HOW TO ALIGN PEOPLE AND BUILD THE RIGHT PRODUCT,
WITH DESIGN THINKING AND LEAN STARTUP
Paulo Caroli
THINK BIG,
START SMALL,
LEARN FAST!
Context
Lean StartUp & MVP
Lean Inception
More info
1
2
3
4
Ag
en
da
Context
Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
2
3
4
11
PAULO
CAROLI
best-seller author,
keynote speaker,
principal consultant.
www.caroli.org
1
The book is a best-seller at
Amazon.com.br
1
TIME
SCOPE
COST
QUALITY
MEASURE
LEARN
BUILD
OLD
NEW
mvp
IDEA
LEAN INCEPTION
HOW NEW ENTERPRISES
DECIDE THE MINIMUM
VIABLE PRODUCT (MVP)
1
DATA
Context
Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
3
4
1
2
DATA MVP
IDEA
MEASURE
LEARN
BUILD
2
A minimum viable product
(MVP) is the simplest version
of a product that can be
made available to the users
to validate a business idea.
2
THE MVP IS HERE
FEASIBLE
USABLE
VALUABLE FEASIBLE
2
WOW
USABLE
VALUABLE
FEASIBLE
WOW
USABLE
VALUABLE
FEASIBLE
2
2
ACTIVATION
RETENTION
REVENUE
REFERRAL
AQUISITION
ACTIVATION
RETENTION
REVENUE
AQUISITION
REFERRAL
2
HOW TO DECIDE?
2
FEASIBLE
USABLE
VALUABLE
MVP
IT IS NOT EASY!
2
Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
2
4
Context 1
3
EVERYONE
ON A HIGHLY
COLLABORTIVE
WORKSHOP
+ 3
+
+
+
+
LEAN INCEPTION AGENDA
KICK-OFF
PRODUCT VISION
LUNCH
SHOWCASE
MON TUE WED THU FRI
AFTERNOONMORNING
USER
JOURNEYS
PERSONA
FEATURES
BRAINSTORMING
IS - IS NOT
DOES - DOES NOT
DO
TECH, UX &
BUSINESS
REVIEW
$E
SEQUENCER
JOURNEYS &
FEATURES
MVP CANVAS
3
LEAN INCEPTION
ACTIVITIES
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• USER JOURNEYS e FEATURES
BRAINSTORMING
• FEATURES SEQUENCER
• MVP CANVAS
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
É
Não
É
Faz
Não
Faz
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
$E
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3
• PRODUCT VISION
• IS - IS NOT - DOES - DOES NOT DO
• PERSONAS
• FEATURES BRAINSTORMING
• TECH, UX & BUSINESS REVIEW
• USER JOURNEYS
• JOURNEYS & FEATURES
• FEATURES SEQUENCER
• MVP CANVAS
3
Lean
StartUP
User-Centric
Design
iterative design process to
meet the user needs
approach to product creation
based on learning and
hypothesis validation.
3
LEAN STARTUP
MVP
LEARNBUILD
USER CENTRIC DESIGN
3
3
Lean
StartUP
User-Centric
Design
Lean StartUp & MVP
Lean Inception
More info
Ag
en
da
2
3
Context 1
4
MORE INFO:
www.caroli.org/book-lean-inception

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Lean Inception: how to align people and build the right product