1. MAKING
THE RIGHT
IMPRESSION
Paul Mumford

2. WHAT’S COMING UP
Howpresentingcan helpyourbusiness
Toolstocreatea compellingpresentation
Howtopresentforcameraorliveaudience
Howtogeton theradio

3. EVERYONE
STAND UP

4. Paul Mumford

5. 5

6. WAYS TO CREATE NEW CLIENTS

7. WAYS TO CREATE NEW CLIENTS
The gym floor/classes
Advertising
Referrals
Social media
Presenting

8. WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
Become the person potential
clients know and trust BEFORE
they buy.

9. WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
Become the person potential
clients know and trust BEFORE
they buy.

10. WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
become the person potential
clients know and trust BEFORE
they buy

11. WHY SHOULD YOU PRESENT?
Bigger audience = bigger potential.
Consumers want to trust you AND
your product.
Become the person potential
clients know and trust BEFORE
they buy.
10

12. •Two billion hits per day.
•People can see AND hear you.
•Potential to share.
•No need to constantly re-create.

13. •Two billion hits per day.
•People can see and hear you.
•Potential to share.
•No need to constantly re-create.

14. •Two billion hits per day.
•People can see and hear you.
•Potential to share.
•No need to constantly re-create.

15. •Two billion hits per day.
•People can see and hear you.
•Potential to share.
•No need to constantly re-create.

16. •Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.

17. •Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.

18. •Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.

19. •Target specific populations.
•Show off your skills.
•Can create its own income.
•No need to constantly re-create.

20. •Easier to do than you think.
•You become an industry expert.
•Radio stations will be calling you
for content.

21. •Easier to do than you think.
•You become an industry expert.
•Radio stations will be calling you
for content.

22. •Easier to do than you think.
•You become an industry expert.
•Radio stations will be calling you
for content.

23. WHAT WE’VE COVERED SO FAR
People buy from people they trust.
Presenting is the most powerful way
to achieve this.
You Tube, public speaking & local
radio are all great ways to do it.
16

24. TECHNIQUE:
How to prep for
presenting

26. STAGE ONE
THE MADMAN

27. THE MADMAN
Get together with one or more
people and talk about fitness.
There are no rules.
Limit to ten minutes
and take some notes.

28. THE MADMAN
Get together with one or more
people and talk about fitness.
There are no rules.
Limit to ten minutes
and take some notes.

29. THE MADMAN
Get together with one or more
people and talk about fitness.
There are no rules.
Limit to ten minutes
and take some notes.

30. YOUR
TURN
24

31. STAGE TWO
CREATION

32. CREATION
beginning
middle & end
simple & easy to follow
every journey has a purpose
you already know where your going

33. CREATION

35. CREATION
Killer headline
26

36. Who are you doing it for?
What are you doing?
How are you doing it?
CREATION
The filling

37. Who are you doing it for?
What are you doing?
How are you doing it?
CREATION
The filling

38. Who are you doing it for?
What are you doing?
How are you doing it?
CREATION
The filling

39. Deliver what you promised.
Brief summary.
Call to action.
Thanks for watching/listening.
Get out with a smile .
CREATION
The power out
30

40. STAGE THREE
THE CHECK UP

41. Bin the script.
Woah! Slow down there.
Edit, edit & edit
THEN EDIT SOME MORE.
CREATION
The check up

42. Bin the script.
Woah! Slow down there.
Edit, edit & edit
THEN EDIT SOME MORE.
CREATION
The check up

43. Bin the script.
Woah! Slow down there.
Edit, edit & edit
THEN EDIT SOME MORE.
CREATION
The check up

44. WHAT WE’VE COVERED SO FAR
The Madman
Creation
Killer Headline, The Filling, Power Out
The Check Up
Same technique for every medium.
33

45. PRESENTING:
YOU TUBE
PUBLIC SPEAKING
RADIO

47. extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?

48. extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?

49. extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?

50. extra prep
Who is your audience?
The shorter the better.
We can see you.
Can we hear you?
37

51. Smart phone
Tripod
Software
the kit you’ll need
Windows
Live Movie
Maker
iMovie

54. Stuff to consider
42

55. Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider

56. Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider

57. Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider

58. Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider

59. Are we there yet?
There are living people involved.
Work the room.
Use some props.
Practice, practice and practice.
stuff to consider

61. commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.

62. commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.

63. commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.

64. commercial radio
Most content usually networked.
You’re interested in breakfast.
News also often locally produced.
Demographic: 15-55 yrs.

65. BBC local radio
Most content heavily speech based.
All daytime locally produced.
Demographic: 45-75 yrs.

66. BBC local radio
Most content heavily speech based.
All daytime locally produced.
Demographic: 45-75 yrs.

67. BBC local radio
Most content heavily speech based.
All daytime locally produced.
Demographic: 45-75 yrs.

68. Who to contact?
Head of news
Breakfast crews
Programme manager

69. Who to contact?
Head of news
Breakfast crews
Programme manager
47

71. “Talk to a person as if they’re a
person, your mate. As soon as you
present you put on a voice and
become conscious about how you are
coming across. Relax and be yourself.”
WISE WORDS FROM THE EXPERTS
Gavin Inskip
Stand up comedian, TV presenter
Voice of the Co-co Pops monkey.
50

72. “Be willing to let your guard down,
this is by far the strongest and most
difficult trait to master. No one wants
to have their feelings hurt.”
WISE WORDS FROM THE EXPERTS
Hayley Hollander
Training & Education Co-Ordinator, PTA Global

73. “For success in any relationship you
must speak a language that the
person/group/audience will
understand.”
WISE WORDS FROM THE EXPERTS
Ian O’Dwyer
Co-founder, PTA Global

74. “If it looks like a duck, walks like a
duck and quacks like a duck ... Then
it’s a duck! Be YOU and only speak to
what YOU know to be true for YOU.
Have magnanimous passion and
thirst for that which you are sharing”
WISE WORDS FROM THE EXPERTS
Scott Hopson
Co-founder, PTA Global

75. YouTube:
Keep it short and simple
Audience:
Target your market
Radio:
Don’t be daunted by it.
Stations are crying out for you.
SUMMARY

76. @pauldmumford
search for Mumford Phys Ed
search for Mumford Phys Ed
thanks for listening
and good luck
www.mumfordphysed.com