Presentation for the SMART Care Conference (SMART = Social Media Application for Research and Teaching) hosted by the University of Notre Dame, School of Nursing and Midwifery, Fremantle campus on Friday 25th of October, 2013.
More info here: http://meta4RN.com/NPD100
Social media marketing/Seo expert and digital marketing
Professional use of Twitter and Healthcare Social Media #NPD100
1. Professional use of Twitter and
Healthcare Social Media
meta4RN.com/NPD100
Paul McNamara
RGN (RAH), RPN (SAMHS), Cert. IMH (WCHN), BN (Flin.), MMHN (USQ), MHN (ACMHN Cred), FACMHN
@meta4RN
2.
3. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
9. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
10. Official, Personal or Professional?
www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
11. Official, Personal or Professional?
www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
12. Official, Personal or Professional?
www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
13. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
17. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
29. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
34. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
52. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
56. Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
60. You are…
…expert students.
…RNs with new perspectives.
…digital natives.
…digital citizens.
…the pioneers of #NPD100.
…nursing’s future.
61. meta4RN.com/NPD100
Stand-up Quiz
Professional Use of Twitter
Examples
Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
Two Risks
So What?
Comments & Questions
Notas do Editor
Here’s the agenda I’m hoping to get through
Stand up if you have a mobile phone.
Stay standing if you have a smart phone.
Stay standing if you access Facebook via your smartphone.
Stay standing if you use twitter via your phone.
Stay standing if you tweet about your study/work
Congratulate the people left standing.
They have been named Time Magazine Person of the Year (in 2006).
Here’s the agenda I’m hoping to get through
http://youtu.be/y251jUpS3wA
http://youtu.be/y251jUpS3wA
February 2013 Perinatal Mental Health Workshop
Every time you hear somebody talk about the risks of using social media, ask if there are any risks in NOT using social media.
Does nursing have such a high mainstream media profile that it can afford to stay quiet on social media?
why would this happen?
why can’t we stop it from happening?
why is suicide so frighteningly inexplicable?
why can’t we blame something/somebody?
Suicide is too complex for blame.
Why isn’t the media speaking to Nurses about this?
Preliminary Information
Introductions
Setting the Tone
First Issue: Communication & Confidentiality
Sub-Issue: Patients and Mobile Phones.
Sub Issue: Social Media
Sub-Issue: Individualising Communication & Confidentiality
Sub-Issue: WiFi for Hospital Patients
Second Issue: Compassion
Sub-Issue: Prank Call
Sub-Issue: Targeted Crisis Support
Sub-Issue: Clinical Supervision (aka Peer Supervision, aka Guided Reflective Practice)
Sub-Issue: Supportive Workplaces
Sub-Issue: Preventative/Early-Intervention Resources
Sub-Issue: The 6Cs (Care, Compassion, Competence, Communication, Courage & Commitment)
Sub-Issue: Integrating Defusing Emotions into Clinical Practice
Finishing-Up:
Key Learnings
Closing Remarks
Farewells
Does this hour-long chat between nurses via Twitter contain more calm, practical wisdom than nearly everything else written about this sad event to date?
And then to Twitter
There was a good lead-up to PND week on Twitter with the #bePNDaware hashtag being announced and shared, so rather than just pluck-out the data from the week itself, I’ve plucked-out the data for eighteen consecutive days: from the time the hashtag was first announced, to midnoght at the end of PND Awareness week.
As you can see:
250 participants
928 tweets
over a million-and-a-half impressions
Extracting the #bePNDaware data fromwww.symplur.com day by day (and adjusting for time zone differences), we can see that Wednesday of Postnatal Depression Awareness Week was by far the busiest in terms of both traffic (312 Tweets) and participation on Twitter (120 participants). I assume that this is because Wednesday coincided with two events: [1] the planned “it’s not always black and white” Instagram event; and [2], this was the time when@Mamamia became involved in using the #bePNDaware hashtag.
This needs to be understood in context: at time of PND Week the two most prolific accounts using the #bePNDaware hashtag were @PANDA_NATIONAL with 260 Twitter followers and @meta4RNwith 234 followers.
@Mamamia had over 65,000 followers – that’s significant social media clout in the right demographic.
3616 #ICNAust2013 Tweets during the conference (an average of 904 per day)
3616 #ICNAust2013 Tweets during the conference (an average of 904 per day)