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Professional use of Twitter and
Healthcare Social Media
meta4RN.com/NPD100
Paul McNamara

RGN (RAH), RPN (SAMHS), Cert. IMH (WCHN), BN (Flin.), MMHN (USQ), MHN (ACMHN Cred), FACMHN

@meta4RN
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
 Addressing a Contentious Issue
 Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
www.time.com/time/covers/pacific/0,16641,20061225,00.html
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
 Addressing a Contentious Issue
 Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
Official, Personal or Professional?

www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
Official, Personal or Professional?

www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
Official, Personal or Professional?

www.qld.gov.au/web/social-media/policy-guidelines/guidelines/official-use.html
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
 Addressing a Contentious Issue
 Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
meta4RN.com/workshop
19
+1
+1
=15

scheduled

during

after

links

meta4RN.com/workshop
4

IRL participants

from

2

IRL organisations
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
 Addressing a Contentious Issue
 Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
meta4RN.com/wenurses
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
 Addressing a Contentious Issue
 Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
Postnatal Depression Awareness
Week 2012
#bePNDaware
#bePNDaware
18 consecutive days*
250 participants
928 tweets
1,667,748 impressions+
* Thursday 8th November 2012 to midnight ending Sunday 25th November 2012 (Cairns time)

+ Impressions/Tweet Reach = Tweets x Participant’s Followers
#bePNDaware
Instagram + MamaMia =
Wednesday 
Most Mentions
4th Most Mentions
Most Prolific

meta4RN.com/bePNDaware
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
#acmhn2012
Australian College of Mental Health Nurses
38th International Mental Health Nursing
Conference
Darwin
#acmhn2012
Conference dates: 3rd - 5th October 2012
Data range: 11th September – 11th October
#acmhn2012 traffic

586 Tweets

17% before
78% during
5% after
#acmhn2012 participants

38 Tweeting
#acmhn2012 participants

38 Tweeting
Top 5 = 82%
#acmhn2012 participants

38 Tweeting
Keynote 

Top 5 = 82%
#acmhn2012 participants

38 Tweeting
Keynote 

Top 5 = 82%
Sydney 
London 
#acmhn2012 content

meta4RN.com/acmhn2012
#ICNAust2013
International Council of Nurses (ICN)
25th Quadrennial Congress
Melbourne
#ICNAust2013
Conference dates: 19th – 22nd May 2013
Data range: 14th – 23rd May 2013
#ICNAust2013 traffic

3973 Tweets

8% before
91% during
1% after
#ICNAust2013 traffic

24 hours/day
#ICNAust2013 traffic

24 hours/day
#ICNAust2013 participants

288 Tweeting
#ICNAust2013 participants

288 Tweeting





JCU = >30%



#ICNAust2013 content

meta4RN.com/ICNAust2013
“nurses tweeting at a conference taught me
everything I know about obesity”
storify.com/meta4RN
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
 Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
Official, Personal or Professional?
Boundaries.
(pick just one)
Balance.

meta4RN.com
twitter.com/meta4RN
facebook.com/meta4RN
youtube.com/meta4RN
prezi.com/user/meta4RN

(pick the
right one)

storify.com/meta4RN
paper.li meta4RN
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
 Two Risks
 So What?
 Comments & Questions
Nurses have a voice.
Nurses have a story.
You have a voice.
You have a story.
You are…
…expert students.
…RNs with new perspectives.
…digital natives.
…digital citizens.
…the pioneers of #NPD100.
…nursing’s future.
meta4RN.com/NPD100
 Stand-up Quiz
 Professional Use of Twitter
 Examples
 Experiment in Enhancing Education
Addressing a Contentious Issue
Health Promotion
Nursing Conferences
 Two Risks
 So What?
 Comments & Questions

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Professional use of Twitter and Healthcare Social Media #NPD100

Notas do Editor

  1. Here’s the agenda I’m hoping to get through
  2. Stand up if you have a mobile phone.
  3. Stay standing if you have a smart phone.
  4. Stay standing if you access Facebook via your smartphone.
  5. Stay standing if you use twitter via your phone. Stay standing if you tweet about your study/work
  6. Congratulate the people left standing. They have been named Time Magazine Person of the Year (in 2006).
  7. Here’s the agenda I’m hoping to get through
  8. http://youtu.be/y251jUpS3wA
  9. http://youtu.be/y251jUpS3wA February 2013 Perinatal Mental Health Workshop
  10. Every time you hear somebody talk about the risks of using social media, ask if there are any risks in NOT using social media. Does nursing have such a high mainstream media profile that it can afford to stay quiet on social media?
  11. why would this happen? why can’t we stop it from happening? why is suicide so frighteningly inexplicable? why can’t we blame something/somebody? Suicide is too complex for blame. Why isn’t the media speaking to Nurses about this?
  12. Preliminary Information Introductions Setting the Tone First Issue: Communication & Confidentiality Sub-Issue: Patients and Mobile Phones. Sub Issue: Social Media Sub-Issue: Individualising Communication & Confidentiality Sub-Issue: WiFi for Hospital Patients Second Issue: Compassion Sub-Issue: Prank Call Sub-Issue: Targeted Crisis Support Sub-Issue: Clinical Supervision (aka Peer Supervision, aka Guided Reflective Practice) Sub-Issue: Supportive Workplaces Sub-Issue: Preventative/Early-Intervention Resources Sub-Issue: The 6Cs (Care, Compassion, Competence, Communication, Courage & Commitment) Sub-Issue: Integrating Defusing Emotions into Clinical Practice Finishing-Up: Key Learnings Closing Remarks Farewells Does this hour-long chat between nurses via Twitter contain more calm, practical wisdom than nearly everything else written about this sad event to date?
  13. And then to Twitter There was a good lead-up to PND week on Twitter with the #bePNDaware hashtag being announced and shared, so rather than just pluck-out the data from the week itself, I’ve plucked-out the data for eighteen consecutive days: from the time the hashtag was first announced, to midnoght at the end of PND Awareness week. As you can see: 250 participants 928 tweets over a million-and-a-half impressions
  14. Extracting the #bePNDaware data fromwww.symplur.com day by day (and adjusting for time zone differences), we can see that Wednesday of Postnatal Depression Awareness Week was by far the busiest in terms of both traffic (312 Tweets) and participation on Twitter (120 participants). I assume that this is because Wednesday coincided with two events: [1] the planned “it’s not always black and white” Instagram event; and [2], this was the time when@Mamamia became involved in using the #bePNDaware hashtag. This needs to be understood in context: at time of PND Week the two most prolific accounts using the #bePNDaware hashtag were @PANDA_NATIONAL with 260 Twitter followers and @meta4RNwith 234 followers.  @Mamamia had over 65,000 followers – that’s significant social media clout in the right demographic.
  15. 3616 #ICNAust2013 Tweets during the conference (an average of 904 per day)
  16. 3616 #ICNAust2013 Tweets during the conference (an average of 904 per day)