The document provides an overview of basic design concepts and principles for DIY print and digital publications. It discusses key ideas like focus, simplicity, reducing noise, stickiness, and going viral. It also reviews techniques for finding and using images, working with text, creating effective presentations, and identifies some free or low-cost design programs and tools. The target audience will learn fundamentals of graphic design to apply to their own marketing materials.
3. Participants will be able to…
• Describe the key ideas in the conceptualization
of any design project.
• Articulate and apply basic principles of effective
graphic design in their work—including the
effective use of fonts, images, and color.
• Identify sources of free or low-cost media for
use in their marketing.
• Identify free or low cost online tools for design.