SlideShare uma empresa Scribd logo
1 de 36
Baixar para ler offline
Social TV:
Now & Soon


          Paul Farkas
          Paul@Social.TV
          @AllSocialTV
Social Interactive TV




  Social   Storytelling Transmedia Personalized   Viewing Interactivity




Gamification Sharing   Participatory Co-Creation Co-Viewing Metadata
Opening Control




Broadcast Conversation   CYOA
          UGC, CGM
On Screen Real Estate
Second Screen
Digital Natives and Rewired Living
Lean Back/Sit-up Multimedia Tasking
Co-Viewing: On Demand
Personalized/Enhanced Content
Social Prosumer
Vieweractive
As      on TV
As      on TV

As      on TV

As      on TV

*As     on TV

*As     on TV

*As     on TV
Jennifer Aniston's Sweater 2011
            (c. 2003)
Return of Pop-Up Video
Participatory TV: Open Casting Call
Campaign 'Characters Welcome'
Mad Men Yourself
Living Media
“Must Tweet TV”
Odd Couples
AplusK's Value Soars From
  Killer Social Fanbase
Launching An Internet Network
Rather Than Your Own TV Network
POTUS On Facebook Live!
I Want My .MTV




.mtv .hbo .nbc .cbs .vh1 .sho .hsn
Some Lessons From Adult TV



Amateur Porn before Reality TV
Metatagging and Sort By Long Tail for Keywords
Feedback: Ratings, Upvoting, Commentary
Recommendations for Related Content
Talent/Personality Networks, Channels and Pages
Webcams Offer Audience Participation/Direction
Multi-tiered Subscription and Bundled Offers
How Will We Value New Ratings?
Soon – Social Game Shows and
       Social Show Games
Gameshows and Industry/Talent Competitions




Gamifying Other Genres
Soon - Social Intertainment

                Search/Explore
                Learning & Discovery
                Product Placement
                Branded Activities
                Addressability
                Gaming

“Data is the new Oil” – Gerd Leonhard
Soon – Cooking Show Tastings
Smart Kitchen & 3D Food Printer
Augmented Humanity Age
Evolution to the Digital Age




Augmented Humanity Age
Geosocial TV (DigiPhys):
Hollister's Transcending Livestream
Geosocial Co-viewing
Slide 2:
http://www.storiesofwisdom.com/creation-a-sioux-indian-story/
http://sociallybranding.com/interactions/interactivity-and-the-role-it-plays/
http://flybluekite.com/2010/10/22/in-business-today-the-sharers-win/
http://collider.com/dvd/reviews/article.asp/aid/8021/tcid/3
http://www.f0nq.com/89/8-bit-art
http://www.shutterstock.com/s/personalization/search.html
http://tumeke.blogspot.com/2011/02/hacktivists-1-matrix-nil.html
http://liu.english.ucsb.edu/wiki1/index.php/Collaboration
http://www.blogher.com/social-media-competitive-advantage-during-job-search
http://idioplatform.com/2011/05/there-are-no-media-sectors-anymore/transmedia/
http://www.cred.columbia.edu/guide/guide/sec7.html

Slide 3:
http://vuhoops.com/2011/04/13/vuhoops-on-the-airwaves/
http://gizmodo.com/5116396/choose-your-own-apple-ceo-adventure

Slide 4:
http://forum.corel.com/EN/viewtopic.php?f=27&t=33874
http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar
http://www.sponsorshipmag.com/node?page=22
Slide 5:
http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/
http://www.fastcompany.com/1716822/sofa-friendly-ipad-reading-could-eat-into-primetime-tvs-use
attention

Slide 6:
http://www.michaelsinsight.com/2010/08/metamirror-concept-gives-tv-viewers-a-second-screen.ht


Slide 7:
http://www.ianschafer.com/2010/09/21/a-quick-thought-on-tablet-computing/

Slide 8:
http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while-
ereaders-make-great-bedfellows/

Slide 9:
http://www.youtube.com/watch?v=_4tZK31Kgjw
http://www.youtube.com/watch?v=gB8ns69YaIM

Slide 10:
http://www.zazzle.com/not_seen_on_tv_sticker-217380375740316083
Slide 11:
http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htm
http://multiplayblog.com/2010/04/27/iptvrsquos-elusive-business-case.aspx


Slide 12:
http://www.youtube.com/watch?v=4W4knpLsqh0
http://www.guavaleaf.com/video/1534/Usher--MTV-Cribs


Slide 13:
http://www.whatsnextblog.com/2011/06/true-blood-immortalize-yourself-facebook-app-approachin
8-million-likes/

Slide 14:
http://USANetwork.com
http://Priceline.com/

Slide 15:
http://blogs.amctv.com/mad-men/2009/07/mad-men-avatar-maker.php

Slide 16:
http://www.redhead-fashionista.com/2011_02_01_archive.html
http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/
Slide 17:
http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/
http://twitter.com/bravoandy


Slide 18:
http://twitter.com/senjohnmccain
http://twitter.com/snooki


Slide 19:
http://twitter.com/aplusk
http://klout.com


Slide 20:
http://www.eurweb.com/?p=73119
http://www.sodahead.com/united-states/will-glenn-beck-tv-gbtv-drive-the-left-over-the-edge/


Slide 21:
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151546
http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/20/domain-name-
expansion-arrives-from-com-to-brand.aspx
Slide 21:
http://www.cafepress.com/+as-seen+bumper-stickers
http://www.deadzones.com/2011/05/deadzonescom-censored-blog-posts.html


Slide 25:
http://www.hypable.com/category/the-office/

Slide 26:
http://www.gizmocrave.com/4177-samsung-rf4289-fridge-is-wifi-enabled-comes-with-an-8-inch-
lcd-screen/
http://nothingtoxic.blogspot.com/2007/03/samsung-refrigerator-with-lcd-screen.html
http://www.engadget.com/2010/01/21/the-cornucopia-mits-3d-food-printer-patiently-awaits-the-futu


Slide 27:
http://www.handresearch.com/hand/Evolutie/evoEngels.htm
http://www.123rf.com/photo_5353587_man-in-a-business-suit-walking-outside-and-talking-on-
his-cell-phone.html
http://www.gizmosforgeeks.com/augmented-vision-in-a-contact-lens
http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens
http://www.thepoachedegg.net/the-poached-egg/2010/09/bono-interview-grace-over-karma.html
Slide 28:
http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.html
http://www.digitalsignagedaily.com/archives/2235
http://ny.racked.com/archives/


Slide 29:
http://orweblog.oclc.org/archives/001980.html
http://justgetthere.us/blog/archives/Mobile-phones-get-cyborg-vision.html
http://www.youtube.com/watch?v=fSfKlCmYcLc
http://www.cultofmac.com/augmented-reality-tv-show-lets-german-iphone-owners-have-way-
more-fun/80002

Mais conteúdo relacionado

Destaque

Newsroom Of The Future
Newsroom Of The FutureNewsroom Of The Future
Newsroom Of The Future
sjcobrien
 
Presentation.key
Presentation.keyPresentation.key
Presentation.key
litiatel
 
Criterion-referenced assessment
Criterion-referenced assessmentCriterion-referenced assessment
Criterion-referenced assessment
Miss EAP
 
SECTIONS OF NEWSPAPER
SECTIONS OF NEWSPAPERSECTIONS OF NEWSPAPER
SECTIONS OF NEWSPAPER
ODES DAGONG
 
Parts of news papers and its meaning
Parts of news papers and its meaningParts of news papers and its meaning
Parts of news papers and its meaning
Emilyn Mapalo
 
Newspaper Sections
Newspaper SectionsNewspaper Sections
Newspaper Sections
loles
 
Norm or criterion referenced grading
Norm or criterion referenced gradingNorm or criterion referenced grading
Norm or criterion referenced grading
Armilyn Nadora
 
Newspaper Parts
Newspaper PartsNewspaper Parts
Newspaper Parts
A_Kibbey
 

Destaque (20)

Social tv
Social tvSocial tv
Social tv
 
Newsroom Of The Future
Newsroom Of The FutureNewsroom Of The Future
Newsroom Of The Future
 
Dwitagama 4 kapmi jkt
Dwitagama 4 kapmi jktDwitagama 4 kapmi jkt
Dwitagama 4 kapmi jkt
 
Presentation.key
Presentation.keyPresentation.key
Presentation.key
 
Criterion referenced test
Criterion referenced test Criterion referenced test
Criterion referenced test
 
SOCIAL TV 2.0: integrating social networks into TV
SOCIAL TV 2.0: integrating social networks into TVSOCIAL TV 2.0: integrating social networks into TV
SOCIAL TV 2.0: integrating social networks into TV
 
3 I's - Integration
3 I's - Integration3 I's - Integration
3 I's - Integration
 
Criterion-referenced assessment
Criterion-referenced assessmentCriterion-referenced assessment
Criterion-referenced assessment
 
Describing and Interpreting Test Scores: Frequency Distribution to Measures o...
Describing and Interpreting Test Scores: Frequency Distribution to Measures o...Describing and Interpreting Test Scores: Frequency Distribution to Measures o...
Describing and Interpreting Test Scores: Frequency Distribution to Measures o...
 
Parts of a newspaper
Parts of a newspaperParts of a newspaper
Parts of a newspaper
 
Criterion and Norm - Referenced Interpretations and the Four Frames of Reference
Criterion and Norm - Referenced Interpretations and the Four Frames of ReferenceCriterion and Norm - Referenced Interpretations and the Four Frames of Reference
Criterion and Norm - Referenced Interpretations and the Four Frames of Reference
 
SECTIONS OF NEWSPAPER
SECTIONS OF NEWSPAPERSECTIONS OF NEWSPAPER
SECTIONS OF NEWSPAPER
 
Newspapers Power Point
Newspapers Power PointNewspapers Power Point
Newspapers Power Point
 
Parts of news papers and its meaning
Parts of news papers and its meaningParts of news papers and its meaning
Parts of news papers and its meaning
 
Interpretation of Assessment Results
Interpretation of Assessment ResultsInterpretation of Assessment Results
Interpretation of Assessment Results
 
Newspaper Sections
Newspaper SectionsNewspaper Sections
Newspaper Sections
 
Norm or criterion referenced grading
Norm or criterion referenced gradingNorm or criterion referenced grading
Norm or criterion referenced grading
 
Newspaper parts
Newspaper partsNewspaper parts
Newspaper parts
 
Newspaper Parts
Newspaper PartsNewspaper Parts
Newspaper Parts
 
Parts of Newspaper
Parts of NewspaperParts of Newspaper
Parts of Newspaper
 

Semelhante a Social tv now and soon

Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
360i
 

Semelhante a Social tv now and soon (20)

Fallon Brainfood: TV 2.0 – Scenarios for the Future of Television
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionFallon Brainfood: TV 2.0 – Scenarios for the Future of Television
Fallon Brainfood: TV 2.0 – Scenarios for the Future of Television
 
Greenstein Landsman Social Media Jungle
Greenstein Landsman Social Media JungleGreenstein Landsman Social Media Jungle
Greenstein Landsman Social Media Jungle
 
Javier Pérez Dolset multiplatform entertainment fin
Javier Pérez Dolset multiplatform entertainment finJavier Pérez Dolset multiplatform entertainment fin
Javier Pérez Dolset multiplatform entertainment fin
 
Social Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social CirclesSocial Media 101: Creating Conversations In Social Circles
Social Media 101: Creating Conversations In Social Circles
 
Imre Social Media Presentation
Imre Social Media PresentationImre Social Media Presentation
Imre Social Media Presentation
 
Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?Where and How should you focus your social (media) efforts?
Where and How should you focus your social (media) efforts?
 
Cim ria 24 3 2011
Cim ria 24 3 2011Cim ria 24 3 2011
Cim ria 24 3 2011
 
Dateline Chaos
Dateline ChaosDateline Chaos
Dateline Chaos
 
Social tv tsene
Social tv tseneSocial tv tsene
Social tv tsene
 
Get To Grips & Get Immersed
Get To Grips & Get ImmersedGet To Grips & Get Immersed
Get To Grips & Get Immersed
 
FRACTURED AUDIENCE - Power to the Pixel presentation 2008
FRACTURED AUDIENCE - Power to the Pixel presentation 2008FRACTURED AUDIENCE - Power to the Pixel presentation 2008
FRACTURED AUDIENCE - Power to the Pixel presentation 2008
 
Why Mobile Social Media Matters
Why Mobile Social Media MattersWhy Mobile Social Media Matters
Why Mobile Social Media Matters
 
Understanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez DaringUnderstanding the Social Media Landscape - Gez Daring
Understanding the Social Media Landscape - Gez Daring
 
Hype Cycle & Social Media Fails
Hype Cycle & Social Media FailsHype Cycle & Social Media Fails
Hype Cycle & Social Media Fails
 
THE STORY CUBE. Understanding the many dimensions of today's storytelling.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.THE STORY CUBE. Understanding the many dimensions of today's storytelling.
THE STORY CUBE. Understanding the many dimensions of today's storytelling.
 
Social advertising in 2011 by jez jowett
Social advertising in 2011 by jez jowettSocial advertising in 2011 by jez jowett
Social advertising in 2011 by jez jowett
 
Nacs08web
Nacs08webNacs08web
Nacs08web
 
Fan-centric Media from Theatrics.com
Fan-centric Media from Theatrics.comFan-centric Media from Theatrics.com
Fan-centric Media from Theatrics.com
 
Snibble introduction - january 2021
Snibble   introduction - january 2021Snibble   introduction - january 2021
Snibble introduction - january 2021
 
Televisa - We First Slides
Televisa  - We First SlidesTelevisa  - We First Slides
Televisa - We First Slides
 

Último

Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Último (20)

A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 

Social tv now and soon