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Social TV:
Now & Soon


          Paul Farkas
          Paul@Social.TV
          @AllSocialTV
Social Interactive TV




  Social   Storytelling Transmedia Personalized   Viewing Interactivity




Gamification Sharing...
Opening Control




Broadcast Conversation   CYOA
          UGC, CGM
On Screen Real Estate
Second Screen
Digital Natives and Rewired Living
Lean Back/Sit-up Multimedia Tasking
Co-Viewing: On Demand
Personalized/Enhanced Content
Social Prosumer
Vieweractive
As      on TV
As      on TV

As      on TV

As      on TV

*As     on TV

*As     on TV

*As     on TV
Jennifer Aniston's Sweater 2011
            (c. 2003)
Return of Pop-Up Video
Participatory TV: Open Casting Call
Campaign 'Characters Welcome'
Mad Men Yourself
Living Media
“Must Tweet TV”
Odd Couples
AplusK's Value Soars From
  Killer Social Fanbase
Launching An Internet Network
Rather Than Your Own TV Network
POTUS On Facebook Live!
I Want My .MTV




.mtv .hbo .nbc .cbs .vh1 .sho .hsn
Some Lessons From Adult TV



Amateur Porn before Reality TV
Metatagging and Sort By Long Tail for Keywords
Feedback: Rati...
How Will We Value New Ratings?
Soon – Social Game Shows and
       Social Show Games
Gameshows and Industry/Talent Competitions




Gamifying Other Genres
Soon - Social Intertainment

                Search/Explore
                Learning & Discovery
                Product P...
Soon – Cooking Show Tastings
Smart Kitchen & 3D Food Printer
Augmented Humanity Age
Evolution to the Digital Age




Augmented Humanity Age
Geosocial TV (DigiPhys):
Hollister's Transcending Livestream
Geosocial Co-viewing
Slide 2:
http://www.storiesofwisdom.com/creation-a-sioux-indian-story/
http://sociallybranding.com/interactions/interactiv...
Slide 5:
http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/
http://www.fastcompany.com/1716822/so...
Slide 11:
http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htm
http://multiplayblog.com/2010/04/27/ip...
Slide 17:
http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/
http://twitter.com/bravoandy


Slide 18:...
Slide 21:
http://www.cafepress.com/+as-seen+bumper-stickers
http://www.deadzones.com/2011/05/deadzonescom-censored-blog-po...
Slide 28:
http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.html
http://www.digitalsignag...
Social tv  now and soon
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Social tv now and soon

  1. 1. Social TV: Now & Soon Paul Farkas Paul@Social.TV @AllSocialTV
  2. 2. Social Interactive TV Social Storytelling Transmedia Personalized Viewing Interactivity Gamification Sharing Participatory Co-Creation Co-Viewing Metadata
  3. 3. Opening Control Broadcast Conversation CYOA UGC, CGM
  4. 4. On Screen Real Estate
  5. 5. Second Screen
  6. 6. Digital Natives and Rewired Living Lean Back/Sit-up Multimedia Tasking
  7. 7. Co-Viewing: On Demand Personalized/Enhanced Content
  8. 8. Social Prosumer
  9. 9. Vieweractive As on TV As on TV As on TV As on TV *As on TV *As on TV *As on TV
  10. 10. Jennifer Aniston's Sweater 2011 (c. 2003)
  11. 11. Return of Pop-Up Video
  12. 12. Participatory TV: Open Casting Call
  13. 13. Campaign 'Characters Welcome'
  14. 14. Mad Men Yourself
  15. 15. Living Media
  16. 16. “Must Tweet TV”
  17. 17. Odd Couples
  18. 18. AplusK's Value Soars From Killer Social Fanbase
  19. 19. Launching An Internet Network Rather Than Your Own TV Network
  20. 20. POTUS On Facebook Live!
  21. 21. I Want My .MTV .mtv .hbo .nbc .cbs .vh1 .sho .hsn
  22. 22. Some Lessons From Adult TV Amateur Porn before Reality TV Metatagging and Sort By Long Tail for Keywords Feedback: Ratings, Upvoting, Commentary Recommendations for Related Content Talent/Personality Networks, Channels and Pages Webcams Offer Audience Participation/Direction Multi-tiered Subscription and Bundled Offers
  23. 23. How Will We Value New Ratings?
  24. 24. Soon – Social Game Shows and Social Show Games Gameshows and Industry/Talent Competitions Gamifying Other Genres
  25. 25. Soon - Social Intertainment Search/Explore Learning & Discovery Product Placement Branded Activities Addressability Gaming “Data is the new Oil” – Gerd Leonhard
  26. 26. Soon – Cooking Show Tastings Smart Kitchen & 3D Food Printer
  27. 27. Augmented Humanity Age Evolution to the Digital Age Augmented Humanity Age
  28. 28. Geosocial TV (DigiPhys): Hollister's Transcending Livestream
  29. 29. Geosocial Co-viewing
  30. 30. Slide 2: http://www.storiesofwisdom.com/creation-a-sioux-indian-story/ http://sociallybranding.com/interactions/interactivity-and-the-role-it-plays/ http://flybluekite.com/2010/10/22/in-business-today-the-sharers-win/ http://collider.com/dvd/reviews/article.asp/aid/8021/tcid/3 http://www.f0nq.com/89/8-bit-art http://www.shutterstock.com/s/personalization/search.html http://tumeke.blogspot.com/2011/02/hacktivists-1-matrix-nil.html http://liu.english.ucsb.edu/wiki1/index.php/Collaboration http://www.blogher.com/social-media-competitive-advantage-during-job-search http://idioplatform.com/2011/05/there-are-no-media-sectors-anymore/transmedia/ http://www.cred.columbia.edu/guide/guide/sec7.html Slide 3: http://vuhoops.com/2011/04/13/vuhoops-on-the-airwaves/ http://gizmodo.com/5116396/choose-your-own-apple-ceo-adventure Slide 4: http://forum.corel.com/EN/viewtopic.php?f=27&t=33874 http://www.pocket-lint.com/news/38795/what-is-augmented-reality-ar http://www.sponsorshipmag.com/node?page=22
  31. 31. Slide 5: http://www.thetelecomblog.com/2010/08/06/the-tablet-flood-descends-upon-us/ http://www.fastcompany.com/1716822/sofa-friendly-ipad-reading-could-eat-into-primetime-tvs-use attention Slide 6: http://www.michaelsinsight.com/2010/08/metamirror-concept-gives-tv-viewers-a-second-screen.ht Slide 7: http://www.ianschafer.com/2010/09/21/a-quick-thought-on-tablet-computing/ Slide 8: http://blog.nielsen.com/nielsenwire/online_mobile/in-the-u-s-tablets-are-tv-buddies-while- ereaders-make-great-bedfellows/ Slide 9: http://www.youtube.com/watch?v=_4tZK31Kgjw http://www.youtube.com/watch?v=gB8ns69YaIM Slide 10: http://www.zazzle.com/not_seen_on_tv_sticker-217380375740316083
  32. 32. Slide 11: http://www.famousfashions.com/Autumn-Cashmere-V-Neck-Sweater-p/aut466.htm http://multiplayblog.com/2010/04/27/iptvrsquos-elusive-business-case.aspx Slide 12: http://www.youtube.com/watch?v=4W4knpLsqh0 http://www.guavaleaf.com/video/1534/Usher--MTV-Cribs Slide 13: http://www.whatsnextblog.com/2011/06/true-blood-immortalize-yourself-facebook-app-approachin 8-million-likes/ Slide 14: http://USANetwork.com http://Priceline.com/ Slide 15: http://blogs.amctv.com/mad-men/2009/07/mad-men-avatar-maker.php Slide 16: http://www.redhead-fashionista.com/2011_02_01_archive.html http://www.brentter.com/amc-has-twitter-suspend-mad-men-twitter-accounts/
  33. 33. Slide 17: http://jenebaspeaks.com/2011/04/foursquare-is-for-socialites-frat-boys/ http://twitter.com/bravoandy Slide 18: http://twitter.com/senjohnmccain http://twitter.com/snooki Slide 19: http://twitter.com/aplusk http://klout.com Slide 20: http://www.eurweb.com/?p=73119 http://www.sodahead.com/united-states/will-glenn-beck-tv-gbtv-drive-the-left-over-the-edge/ Slide 21: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=151546 http://www.websitemagazine.com/content/blogs/posts/archive/2011/06/20/domain-name- expansion-arrives-from-com-to-brand.aspx
  34. 34. Slide 21: http://www.cafepress.com/+as-seen+bumper-stickers http://www.deadzones.com/2011/05/deadzonescom-censored-blog-posts.html Slide 25: http://www.hypable.com/category/the-office/ Slide 26: http://www.gizmocrave.com/4177-samsung-rf4289-fridge-is-wifi-enabled-comes-with-an-8-inch- lcd-screen/ http://nothingtoxic.blogspot.com/2007/03/samsung-refrigerator-with-lcd-screen.html http://www.engadget.com/2010/01/21/the-cornucopia-mits-3d-food-printer-patiently-awaits-the-futu Slide 27: http://www.handresearch.com/hand/Evolutie/evoEngels.htm http://www.123rf.com/photo_5353587_man-in-a-business-suit-walking-outside-and-talking-on- his-cell-phone.html http://www.gizmosforgeeks.com/augmented-vision-in-a-contact-lens http://spectrum.ieee.org/biomedical/bionics/augmented-reality-in-a-contact-lens http://www.thepoachedegg.net/the-poached-egg/2010/09/bono-interview-grace-over-karma.html
  35. 35. Slide 28: http://www.orangejuiceandbiscuits.com/2009/08/imma-need-you-to-put-some-clothes-on.html http://www.digitalsignagedaily.com/archives/2235 http://ny.racked.com/archives/ Slide 29: http://orweblog.oclc.org/archives/001980.html http://justgetthere.us/blog/archives/Mobile-phones-get-cyborg-vision.html http://www.youtube.com/watch?v=fSfKlCmYcLc http://www.cultofmac.com/augmented-reality-tv-show-lets-german-iphone-owners-have-way- more-fun/80002
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