Social Media Marketing to Architects for Product Manufacturers
1. Social Media Marketing to Architects
By @priteshpatel9
Blog: http://blog.pauleycreative.co.uk
Twitter: @PauleyCreative
Facebook: www.facebook.com/PauleyCreative
2. Overview
Background on Social Media
Why use Social Media?
Elements required?
Understanding your audience
Implementation
Measurement
4. What do people use Social sites for?
Read reviews and recommendations
Learn and educate themselves
Connect with like minded/industry peers
Connect with brands
Share content
Businesses use social media to ????
35. Tips for online content
Make sure it’s optimised for the web
Talk about something other than yourself
Provide your audience with something which is useful
Give your content some personality
Keep it focused and relevant to your audience
Generate links from other websites to your articles
37. “How do I measure my social media
activities?”
38. Measurement
For brand building For lead generation:
Number of mentions Visits/Views
Increase in brand based searches Time on site
Increase in product searches Subscriptions
Increase in specifications Web Enquiries
Downloads
47. Summary
Research and plan
Find architects online and listen
Engage with architects
Publish content which adds value
Monitor your brand/products online
Measure and refine efforts when required
48. Google ‘Pauley Creative blog’ for advice on online marketing for
construction companies
Google ‘My Digital Insider’ to subscribe to our expert articles