Tangoo investor deck

Notas do Editor

1. Problem: Organizing outings is stressful There are too many options online to sift through Researching reviews is time consuming and tedious. How you do scale opinions? Star reviews are non-descriptive and hardly tell anything more than a basic quality standard. They don’t sell an experience
2. Solution: Stress is relieved through personalized and seamless curation - Clutter is mitigated with a simple, vibrant design that matches the user with very targeted recommendations Time is saved through a seamless three-step process By matching your mood and context of your outing to places that best fit that, it brings reviews to life and tells a story
3. Based on the context of your outing and the experience you’re looking for, tangoo takes your mood and occasion and curates the most relevant venues around you for your desired experience.
4. Tangoo is attacking massive markets, with large yearly spends. The sweet spot lies between the Food & Beverage and Hospitality industries as we’re focused on restaurant spends from locals and visitors. Bars & Clubs are also part of it. This is an extremely fragmented market, which we are aiming to win 10% of it by targeting casual to fine dining restaurants and suitable best suited for social occasions (no fast food) Within hospitality, we see leisure travellers using it but we’re aiming for businesses travellers who fly frequently across different North American cities
5. Competitors in the space are very fragmented, reservations & star ratings do not help cut through the noise when users are looking to find a relevant spot. They only help validate a location is at a standard quality level (Yelp) and that it has an available reservation (OpenTable) – this is once the user is set on a place, but how effective are they on helping them find the location in the first place? Incumbents focused more on curating beyond traditional star ratings and cuisine filters are Sosh and TriplAgent which have a much broader scope (Museums, Café’s etc) and focus more on showing large amounts of content rather than distilling it like Tangoo – below are our main differentiators: Tangoo is a seamless and beautiful three step process to having an outing laid out for you, it cuts through the noise of clutter. We have a rating system based off situations and emotions (moods) unlike conventional star ratings and reviews We encourage participation from our partners to tailor the experience around your mood and enhance the experience through perks when people come on the right days
6. -We monetize off a monthly subscription, with vendors paying for access to analytics and enhanced features on their tangoo profiles -For Users, the app is free.
7. - We’ve developed a swift and efficient Go-to-Market Strategy to allow us to be up and running in a city within 1 week - Through using API’s and economies of scale, we can set up profiles for the top 10% of restaurants and bars (300 in Vancouver) in a week. In this process we hire a food blogger to ensure a quality standard and make sure they are fit for a Date Night, Friends Outing, or Business Outing. They then choose a couple moods per location to kickstart the process We create traction through the aforementioned user acquisition strategies: International partners (e.g Uber, Clefs D’Ore, Hotels) and PR We then leverage the traction to start and collect analytics, ratings, and stats on proven referral foot-traffic to bring to restaurants/bars as leverage for them to sign up We have a efficient and effective sales process based off email, phone calls, and automated inbound vendor registration/educational videos
8. Users $41 on ~18k impressions .11% CTR, 50% conversion CAC = $4.10 Vendors 1 Salesperson = (60k /yr) Onboarding 14 Venues /mo = 168 /yr CAC = $307.15 $5400 (3yr subscription) – CAC ($307.15) CLV = $5092
9. Tangoo has worked with over 120 restaurants/bars in Vancouver 50 partners are testing the new system and have expressed interest in paying once we launch 25 of these locations have already committed to paying our monthly trial fee to get a head start on building up their profiles and engaging customers
10. -We’re gaining traction around Canada pre-launch, with 5000 early signups and growing every day throughexposure and our tangoo Insider program, which we will discuss later
11. -Our strongest way of acquiring users to date has been through strategic partners Uber / Car2Go have been used for transportation options on Tangoo outings. They frequently share us in their newsletters in Vancouver (30,000 person mailing list for Car2Go) Clefs D’Or – global concierge society, we work closely with them. International recognition with a strong reach. Concierges are using us for some recommendations outside of their scope. We also have an incentive program where they can accumulate points. Vancity Buzz – They are a dedicated media partner we contribute unique content to and they promote us: It has 3 million monthly viewers. This is a model we’re confident we can replicate. Food Bloggers are also a big part of this community, of which we partner with as well Bookenda – currently researching and workout out a partnership with strong, technologically advanced reservation systems Tinder – co-promoting a number of events in the summer with them, once we have proven more traction and developed our systems further, we will look at a tech share with them to piggyback on their massive user base Gibbons Life – Based out of Whistler, Gibbons venues will be partnering with us throughout the summer and onwards for a number of major events and promotions Canada-wide
12. - We’re no strangers to media, with 25 publications last year and many more in the works as we begin to unveil the new tangoo
13. Revenues are based off of monthly subscriptions, in-house advertising (on a “per user mass within city” basis), third party advertising (CPM model) 2016 is projected off of Tangoo being launched in 6 different cities – we believe with our rapid city-scraping strategy, we could easily be launched in many more cities by this time. Team will consist of technical development squad, plus community / HR managers Projected to be cash positive by Q4 2014, based off of a burn rate between $6000 - $27,000/ mo to get to this point (by the time we have hired full technical / community team)
14. We are entering a dense market, however we are taking measures in order to break through. Our server integration program will act as a tool for waiters/waitresses to recommend our platform not only to gain upvotes/traction for their particular venue, but also for themselves to become tangoo champions and be recognized for recommending our platform. This will be done through blog posts, media recognition, and invites to exclusive tangoo events for those who most recommend and strongly represent our platform. We have a strong presence in the media and PR in Vancouver, and also now in Toronto. We have teamed up with a PR firm that has a variety of media sources at their disposal, and they are very excited about our product and ourselves as a team. Several partnerships are coming through our pipeline, varying from reservations to transportation to online dating platforms that are looking to use tangoo as a complimentary service. We have a tight-knit team of founders and interns that is growing rapidly
15. March:Web alpha is online, 250 early testers begin to leave feedback and data April:Dragons’ Den is filmed, hype is building beforehand – operations start moving quickly, tons of traction building afterwards May:iOS version released on app store, Web Beta is launched, media releases begin August:Launch in Toronto after moving out east in June with sales force equal to Vancouver, automated sign-up process for vendors. September:Launch in Montreal, trips from Toronto to meet with vendor partners and spread the word with stronger product October:Approximate timeline for Dragons’ Den to be aired – things are running smoothly in Vancouver, Toronto, Montreal so users can download Tangoo and use it in their city once they see the show December +:We continue to build case studies and our community in Canada, looking to move to the U.S.*