Paul Campion is a copywriter who has worked on briefs for relaunching and launching various food and beverage brands like Bassett's Allsorts candy, Nestle Latte Creations instant coffee, and Purina Natural Balance cat food. He has also created ads demonstrating why brands like HP printers and ink cartridges, Go Ahead snacks, Erinmore Pipe tobacco, and Mercedes trucks are better investments than alternatives. Some of his work includes topical ads that ran during events like rail strikes for Renault vans and a water shortage for Guinness. He also did a donated ad for the charity Centrepoint in the Evening Standard.