These are the slides from my 90 min workshop given at the Salon Success 365, 30 Year Celebration event in Birmingham. They cover off how to build a 10 spoke marketing wheel to get more leads into your business.

1. Millionaire Marketing Masterclass
7 Figure Secrets You can take to the Bank!

2. Who Drives Me…

3. What Happens if You Don’t Learn &
Implement this System…

4. The Main Functions
of Your Marketing

5. Simons Story – Turnaround Award!

7. The 3 M’s in Marketing Success…
Your Target Market
Your Message to that Market
The Media you use, Online or Offline

8. Who is Your Target
Market for Leads?

9. Target Market
Psychographics …
buying are open are not thinking don’t think they are definitely are
now to idea about it interested not interested

10. Acquisition
Cost
Lifetime
Value

11. Millionaire Marketing Mastery
3P Formula™
Products Promotions Profits

12. Millionaire Marketing
Investment…
Local Geographical Area
10%
60%
Existing
Customers 30%
New „A‟
Prospects

13. Critical Success Factor
in Marketing…
• Direct Response NOT
Brand Building!
• Strong Headlines…
• Compelling Offer…
• Sales Copy…
• Social Proof…
• Call‟s to Action…
• Your GOAL is to Sell

14. Critical Millionaire Marketing Skill!
Where Does Copy Impact Your Sales
Blogs
Web Sites
Landing Pages
Direct Mail
E-mail Marketing
Video Sales
Messages
Adwords

15. Building Your
Marketing Wheel of Fortune!
1. Websites

16. How We use Direct
Response Online…

18. Building Your
Marketing Wheel of Fortune!
1. Websites
2. Newsletters

19. Leads from Newsletters …

21. Building Your
Marketing Wheel of Fortune!
1. Websites
2. Newsletters
3. Print Media / Adverts

23. Top Headline topics that are
Guaranteed to get attention
Self
Interest
Speed
of Result

26. Response Marketing
Questions to Ask…
• What are you going to give them
(Offer) & how are they going to
get it?
• What are they going to Pay &
how are they going to pay it?
• What are the elements of your
risk reversal – Guarantees etc
• What is the “Promise” of your
end result and how long will it
take your prospect to achieve it?

27. “I was mucking around on my
calculator at the weekend (in between
working and sleeping!) and worked
out that the return I got on my
marketing investment in the XX
magazine of £1800 was 24,556% or
£442,008.”
“Is this good coach???”
Marc Smith – MD
Turnover
£250,000
to £850,000
in 18 months

28. Building Your
Marketing Wheel of Fortune!
1. Websites
2. Newsletters
3. Print Media / Adverts
4. Google / Facebook Ads

30. Bad Customer Service
news travel FAST!
Thousands in
seconds
Dissatisfied World
call 10 people

31. Building Your
Marketing Wheel of Fortune!
1. Websites
2. Newsletters
3. Print Media / Adverts
4. Google /Facebook Ads
5. Networking in Person

32. Networking Sin!
Not Bringing Your Business to life

33. What‟s Your Business Name…CO.UK?
Some Humanity!
or
Sell the PROBLEM You solve!
How can You HELP them?
What is the Next Step?

34. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
3. Print Media / Adverts
4. Google / Facebook Ads
5. Networking in Person
6. Joint Ventures

35. “Following our BWC Mentors advice
We’ve increased Enquires 100%
on last year!
And Conversions are Up 60%.”
Nial Douglas (MD)
Full Circle Travel

36. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
3. Print Media / Adverts
4. Google / Facebook Ads
7. Info Products 5. Networking in Person
6. Joint Ventures

37. Info Products & Advice…

38. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
3. Print Media / Adverts
8. Social Media 4. Google / Facebook Ads
7. Info Products 5. Networking in Person
6. Joint Ventures

39. The 4 Keys to
Social Media Success…
Reputation
Authority
Visibility
Engagement

42. Building Your
Marketing Wheel of Fortune!
1. Website
2. Newsletters
9. Referrals 3. Print Media / Adverts
8. Social Media 4. Google / Facebook Ads
7. Info Products 5. Networking in Person
6. Joint Ventures

43. Referrals – Lifeblood of a Business

44. Building Your
Marketing Wheel of Fortune!
1. Website
10. Offline Marketing Tools 2. Newsletters
9. Referrals 3. Print Media / Adverts
8. Info Products 4. Google / Facebook Ads
7. Books & DVD’s 5. Networking in Person
6. Joint Ventures

45. Offline Marketing Still Delivers…

46. Step 1: Make an Powerful Offer
that Converts!

47. Step 2: Bring on the
Benefit Bullets!
 Make an Outrageous Promise – Benefit…
 Issue a warning – “don’t buy this before …”
 Promise a Fast, Easy or FREE solution
 Be thought provoking – stimulate curiosity
 Make it like a movie – create drama!
 Promise an Instant Solution to the Pain…
 The Most Read Section after the Headline…

48. Step 3: Back up with Guarantee
• Better than Risk Free
• Your money back, no questions asked
• 30 Day FREE trial
• Absolutely No Risk to you
• 100%, no hassle refund
• You can’t loose
• I personally guarantee

51. www.Slideshare.Net/PaulAvins