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Social Media Value
1.
Social Media –
Business Value Paul Tanner, Virtual Technologies in/paultanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com RG 11th July 2009 © Virtual Technologies Ltd 1
2.
Social Media Opportunity
http://en.wikipedia.org/wiki/Social_media RG 11th July 2009 © Virtual Technologies Ltd 2
3.
Relevance to Consulting
Build: • Trust and reputation • Practical knowledge/ best practice • Access to resources • Extended network Orchestrate: • Project communication • Collaborative work RG 11th July 2009 © Virtual Technologies Ltd 3
4.
Social Media Practicalities
Strategy/ research Planning/ deployment Choice of tools RG 11th July 2009 © Virtual Technologies Ltd 4
5.
Strategy
Your target audience? Your desired outcomes? RG 11th July 2009 © Virtual Technologies Ltd 5
6.
A Few Good
Tools RG 11th July 2009 © Virtual Technologies Ltd 6
7.
Planning
Which tools to use? ? ? How will the conversation flow? RG 11th July 2009 © Virtual Technologies Ltd 7
8.
Application Scenario #1 RG
11th July 2009 © Virtual Technologies Ltd 8
9.
Deployment
Ease of use/ propensity to use? Protection of brand and IP? Protection of privacy? RG 11th July 2009 © Virtual Technologies Ltd 9
10.
Integration for Ease
of Use Walled Gardens APIs to Interconnect RG 11th July 2009 © Virtual Technologies Ltd 10
11.
Protection
Public vs. Private content? IP containment? Manage any risk to the brand? RG 11th July 2009 © Virtual Technologies Ltd 11
12.
Options
SaaS vs. in-house deployment? Fine-grained access control? Single sign-on? RG 11th July 2009 © Virtual Technologies Ltd 12
13.
Broaden your horizon RG
11th July 2009 © Virtual Technologies Ltd 13
14.
Application Secenario #2
Live stream a session Get remote input Make available afterwards RG 11th July 2009 © Virtual Technologies Ltd 14
15.
Live streaming an
unconference RG 11th July 2009 © Virtual Technologies Ltd 15
16.
Measure and improve
Final outcomes vs. plan? Too much detail? SEO & Tuning opportunities? RG 11th July 2009 © Virtual Technologies Ltd 16
17.
Assessing the Value
Outcomes otherwise not attainable Cost-effectiveness Acceptability of risks RG 11th July 2009 © Virtual Technologies Ltd 17
18.
Social Media Practicalities Summarising: •
Research then develop strategy • Choose tools carefully and plan implementation • Integrate to get the full payback • Deploy safely, protecting brand and privacy RG 11th July 2009 © Virtual Technologies Ltd 18
19.
Social Media Business
Value http://www.slideshare.net/paul_tanner/social-media-value Paul Tanner, Virtual Technologies in/paultanner :: @paul_tanner paul.virtual-techno.com paul[at]virtual-techno.com RG 11th July 2009 © Virtual Technologies Ltd 19