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Living Communities Network Participation Proposal
Become a Leader in the Washington, DC Regional Collective Impact
Initiative to Grow Living Communities
When independent actors in sustainability pursue alignment of goals and work
collaboratively, they will achieve a greater impact without sacrificing autonomy.
Living
Communities
Network
Backbone Partner:
Greenspace
Program Partners
Impact Partners
Page | 2
Executive Summary
Greenspace, NCR is pleased to offer this opportunity to join a groundbreaking initiative
to realize interdependent sustainability outcomes through participation in the Living
Communities Network. The Network provides a set of priorities and measures of success
shared by Network partners and designed to achieve a regional ecosystem for the
Washington, DC region where environmental, economic and social sustainability are
intrinsic. The coordination of the Living Communities Network is a project of
Greenspace, NCR. The Network will look to achieve the realization of measurable
outcomes, such as:
Increases in the number of buildings, projects and products and services meeting or
exceeding green standards;
Increases in employment in and the number of businesses generating the region’s
growing green economy; and
Reductions in building operating costs across the region resulting from the use of an
integrated design approach.
An important long-term outcome of the Living Communities Network will be that it fulfills
its goals and it no longer needs to exist. When Living Communities integrates
sustainable practices into the systems and behaviors of individuals, institutions and
communities through common practice
that inherently values, rewards and
incentivizes sustainability then we will have
had the impact we seek.
What does the Living Communities Network
do to achieve its goals? The Living
Communities Network utilizes the collective
impact approach to creating resilient,
thriving communities. Network partners
operate independent and collaborative
programs, activities and resources that are
aligned with the Network’s shared priorities
and contribute data to shared metrics. The
Network strategically unites resources,
provides vital communication support,
facilitates partnerships and collaboration
and establishes and implements a set of
shared priorities and metrics. The Network
relies on three peer component groups to execute its mission:
 Impact Partners: responsible for setting shared goals and priorities and for adopting
a shared metrics system to measure network achievement.
 Program Partners: implement programs designed to achieve the goals of the
Network, record performance data and reports data to the network.
 A Backbone Partner: acts as the convener and coordinator for the Network by
performing key support functions including: facilitating partner dialog, managing
Network participation and administration; collecting, analyzing and reporting
performance data for the Network; and leading communications efforts on behalf of
A Week in the Life:
Patty Rose, Executive Director
Monday: Breakfast with DDOE Liaison regarding Resource
Center Programming
Monday: Place calls to potential Living Communities
Network Program Partners to set up introductory meetings
Tuesday: Review Living Communities Network progress
report in preparation for publication and distribution
Wednesday: Conference Call with Impact Partners to
collect feedback on two new shared goals
Wednesday: Meet with Greenspace Program Director to
review progress of program collaboration with three
Program Partners of the Living Communities Network
Thursday: Attend Sustainable DC community meeting to
introduce the Living Communities Network
Friday: Meet with Honeywell to pitch Program Partnership
Friday:
Page | 3
the Network. Greenspace, NCR will function as the backbone support organization
for the Living Communities Network.
What does the Living Communities Network need from you? Active participation is a key
tenet of the success of the Network. Commitments are determined on a participant-
by-participant basis to maximize the impact of available resources. What some
partners have in abundance, others have little of. Both the Impact Partners and the
Program Partners have minimum thresholds for participation, yet all partner
commitments are categorized in one of three ways:
 Wealth: Financial support for either Living Communities Network and Program
Partners collaborative activities and initiatives
 Wisdom: Intellectual capital, creativity, expertise, credentials, research and skills to
support development of programs and deployment of Network efforts
 Work: Staff or volunteer capacity to support either the Living Communities Network
and/or the Program Partners collaborative activities and initiatives
Impact Partner Participation Threshold: 2 of 3 W’s at the following levels
 Wealth - $25,000  Wisdom - $30,000 of in-kind services  Work – 1/3 of a mid-level FTE*
Program Partner Participation Threshold: 2of 3 W’s at the following levels
 Wealth - $10,000  Wisdom - $15,000 of in-kind services  Work – 1/4 of a mid-level FTE*
*FTE - Full Time Equivalency is 1,645 hours per year based on a 52 week year, 35 hour work week, 15 paid
days of leave and 10 federal holidays.
How will you benefit from participating in the Living Communities Network? Benefits of
participating in the Living Community Network’s vary widely. The ultimate benefit of the
Living Communities Network will be the realization of an inherently resilient community.
Benefits of Network Participation
Shared Strategy for Realizing Interrelated Sustainability Outcomes: Collectively, the Network will define a
path to accomplish multidisciplinary sustainability goals. This pathway will benefit partners by focusing
multiple parties on early-stage accomplishments that will support longer-term goals. The Network Partners
will develop and implement a shared strategy for realizing interdependent sustainability outcomes.
Scalable Impact: Sustainability improvements are needed at multiple points and intersections of our
communities to achieve the depth of impact that is needed. The Living Communities Network approach
scales the impact of Program Partners by aligning efforts of multiple partners around shared goals and
maximizing the impact of resources.
Ground-breaking Data Benchmarking: The Network provides partners an unprecedented opportunity to
participate in establishing, leveraging and distributing data for measuring sustainability progress and
outcomes; particularly valuable in the National Capital Region where there is a paucity of data.
Powerful Tool for Evaluation and Course Correction: Data collection and evaluation against quantifiable
metrics creates an opportunity to quickly identify programmatic failures and improve performance.
Amplified Success: The Network amplifies the impact of sustainability outcomes of one partner by aligning
it with other partner’s efforts. Aligning goals and measuring impacts amplifies Partners work and extends
stakeholders reach.
Filling Resource Gaps: To leverage the breadth of resources, financial, and staff expertise and time,
Greenspace will facilitate Living Communities Network collaborations to enable Network partners to
achieve shared goals.
Stewardship of Cross-Jurisdictional Sustainability Policies: Environmental, economic and social
achievements do not respect jurisdictional boundaries. The Living Communities Network creates a unique
opportunity to elevate sustainability planning and implementation regionally. Establishing a paradigm
where sustainability policies and practices can weather changes in political administrations, business and
community leadership and availability of public resources is necessary for long-term regional vitality.
Page | 4
Statement of Need
The challenges facing our communities are staggering. Buildings massively leak energy.
Rigid and outmoded government policies. Affordable housing that is anything but.
Today, livable, sustainable communities – Living Communities – are not luxuries; they are
as essential as food, water and air.
Yet, bringing livable communities to life can face many challenges. What it takes to be
green can be unclear. Rules are often uncertain. Planning and execution can be
complex. Sustainability requires a multi-disciplinary, multi-stakeholder approach to
realize the full complement of benefits. These are the reasons why we need a powerful,
new approach: The Living Communities Network.
This is a moment of opportunity. Now is the time for leaders to embrace a collaborative
model for change that prioritizes the resilience of where we live, work and play,
opportunities for our businesses and professionals who help us to achieve high
performance outcomes and policies that support these changes. Now is the time for
an organization to step forward and facilitate the success of a network of partners by
applying dedicated resources to aligned goals and their implementation. Now is the
moment to leverage local jurisdictions’ investments in their sustainability plans including
the Sustainable DC Vision and Plan, Montgomery County’s Climate Protection Plan,
Arlington County’s Community Energy Plan, Fairfax County’s Environment and Energy
Vision, Goals and Policies, Prince George’s Livable Communities Initiative and MW
Council of Governments Region Forward initiative that organizes the region’s
jurisdictions around a shared set of sustainability goals. Now is the time when citizens,
governments and a country are seeking the next great economic growth engine.
The Living Communities Network is positioned to lead the way,
deliver on this moment of opportunity and meet these needs.
Greenspace, NCR has a successful track record of partnering with
public, private, philanthropic, academic and peer organizations to
achieve shared goals through aligned programmatic
implementation. Greenspace will leverage its experience and
existing partner relationships to initiate a partnership-based
approach to creating sustainable communities through the Living
Communities Network. Greenspace has partnered with over 70
organizations in the course of carrying out its mission. An illustrative
list of partners can be found in the “About Greenspace” section of
this proposal beginning on page 15.
Examples of Potential
Living Communities
Network Partners:
Enterprise Community
Partners
Washington Gas
District of Columbia
USGBC
George Washington
University
Honeywell
Urban Institute
Walmart
Summit Foundation
Page | 5
An Introduction to the Collective Impact Approach
What is Collective Impact?
Collective Impact is an organizational model for aligning cross-sector leadership around
a shared agenda to solve a complex problem. This approach represents a long-term
commitment by stakeholders from different sectors to a common set of goals to solve a
complex, multi-disciplinary social challenge. The network members’ independent
programming and actions are supported by a shared measurement system, ongoing
communications, and an independent backbone organization that amplify the
impacts of these stakeholders acting independently.
Why leverage Collective Impact to address sustainability challenges?
Sustainability is a multi-disciplinary, multi-stakeholder state which requires the
organization of disparate efforts around a shared approach to achieving
interdependent outcomes. Efforts across economic development do not take into
account efforts to improve building technologies which are often at odds with
regulatory policies. Sustainable communities need resilient economies and
environments that are supported by policies, technologies, people and organizations
that are working together toward clearly articulated common goals.
Isolated Impact
•Organizations work separately and
compete
•Evaluations of progress isolate a
particular organization's or program's
impact
•Large-scale impact requires
individual organizations to increase
resource capacity ($, Staff, Influence)
•Sectors within an industry are
disconnected from one another
(corporate, government, non-profits,
and foundations)
Collective Impact
•Organizations coordinate their
actions and share lessons learned
•Progress requires working toward the
same goal and measuring the same
things
•Large-scale impact depends on
increasing alignment across sectors
and learning among many
organizations
•Government and corporate sectors
are partners to non-profits and
foundations
Page | 6
Five Success Factors for a Collective Impact Initiative
•Create a common definition of the challenge to be addressed
•Agree to a vision of and approach to change; Not all participants need to agree on
every dimension of the approach, but they must agree on the primary goals of the
network
I. Common Agenda
•Measurement represents an accepted method for collecting data and evaluating
success; Shared measurement keeps efforts aligned and provides a fair means for holding
partners accountable
•Assessing data collected at the community level across organizations can help partners
quickly identify successes and opportunities for improvement
II. Shared Measurement Systems
•Supports the coordination and communication required to successfully implement a
network approach
•Requires dedicated staff to provide facilitation, communications, data collection and
reporting and administration in support of the network
III. Backbone Support Organization
•Collective Impact coordinates the efforts of partners with different expertise and capacity
to achieve a common goal
•Participants' efforts no longer only influence their program focus, but can positively impact
and be impacted by the efforts of their partners in a measurable and dynamic way
IV. Mutually Reinforcing Activities
•Important trust-building tool to strengthen relationships between stakeholders; Allows
partners to see that their interests are being treated fairly and decisions are being made
based on objective evidence
•Accomplished with regular meetings and leveraging online collaboration tools
V. Continuous Communication
Page | 7
Meet the Living Communities Network
The Living Communities Network utilizes the collective impact approach to create
sustainable communities. This approach requires long-term commitments from
stakeholders from different sectors to:
craft a common set of goals that are designed to solve a set of complex, interdisciplinary
economic, environmental and social challenges
deploy independent and collaborative programming and actions
participate in a shared measurement system
communicate openly and regularly and
recognize an independent backbone organization that supports the Network’s shared
communication, administrative and other needs.
The Living Communities Network is organized around three equally important components:
I. Impact Partners: This network component is responsible for setting shared goals and
priorities and for adopting a shared metrics system to measure network achievement.
The Impact Partners also evaluate the performance of Program Partners and keep
the Network accountable to the shared performance metrics system. While the Living
Communities Network is organized around thematic areas of achievement
(discussed in the Shared Set of Goals section below), the Impact Partners are
responsible for setting measurable goals and priorities in each impact area.
II. Program Partners: This network component implements programs, records
performance data and reports data to the network. Program Partners commit to
programs, adopt the shared priorities and metrics set forth by the Impact Partners
and are organized into collaboratives. The collaborative are defined by the six
thematic areas of achievement that the Network will work to achieve. The six areas
of impact are described in detail on the following page. This alignment of programs
Living
Communities
Network
Backbone Partner:
Greenspace
Program Partners
Impact Partners
Page | 8
and measurement leverages partners to work together, learn from one another and
amplify the impact of individual organizations throughout the region.
III. A Backbone Partner: Greenspace, NCR is positioned to initiate and steward the
Living Communities Network by acting as the backbone support organization of the
network. Greenspace will perform internally, and/or secure partners to perform key
backbone functions including:
 Provide a road map of cross-cutting sustainability outcomes to guide Impact
Partner goal- and priority-setting
 Manage Network participation
 Facilitate partner collaboration
 Aggregate data and provide analysis
 Lead communications on behalf of the Network
 Mobilize funding to further Network programs and operations
 Document the network approach, best practices and key lessons learned
 Expand the network approach to achieve community resilience
A Shared Set of Goals
The Living Communities Network is organized to achieve sustainable outcomes in six
multi-disciplinary thematic areas. It is the responsibility of the Impact Partners to define
metrics for measuring success in the six areas as well as to set priorities for achieving
those metrics. Program Partners in the Network will demonstrate their commitment to
the Network by aligning and evaluating their selected or relevant programs according
to the priorities and metrics set forth by the Network’s Impact Partners.
The thematic areas are purposefully cross-disciplinary and can support participation by
organizations acting to impact sustainability in three development areas:
The six thematic areas that form the building blocks for a Living Communities Network
strategy that will be set by the Impact Partners are:
Sustainability
Real Estate
Development
Economic
Development
Community
Development
Page | 9
Benefits of the Six Cross-Cutting Themes for Organizing Network Efforts
As illustrated below, a goal set in one achievement area may necessitate realization of
goals in other areas. In the example, the Impact Partners set a measurable goal to
reduce storm-water runoff from buildings by 30% in the performance area “Deliver and
operate high performance developments.” This goal cannot be achieved at a large
scale without additional alignment in other achievement areas as illustrated in the
following diagram. The central goal relies on achievement under multiple themes.
The Living
Communities
Network Shared
Agenda
Build/ Stimulate a
green economy
Increase individual
and institutional
capacity and
compentency
Grow vital, healthy
green communities
Deliver and operate
high-performance
developments
(buildings and sites)
Pursue creation and
implementation of
policies that achieve
integrated
sustainability
outcomes
Leverage Network
to produce large-
scale collective
impact
Page | 10
This example illustrates how the Living Communities Network can amplify the impact of
an effort originating in one partner organization by aligning it with other partner
organizations. Independent economic and workforce development efforts may seek
to build businesses and train workers on technologies which do not meet the standard
that another organization is working to have adopted in codes and standards. Working
together, each organization’s efforts can affect a larger impact because their goals
are aligned.
Unique Roles of Network Components in Achieving Shared Goals
Each segment of the network (Impact Partners, Program Partners and Backbone
Partner) serves to support and further the system of shared goals in different ways. In
the example above, each component supported the shared goals achievement as
follows.
Impact Partners set the goal of “Deliver and operate high performance developments
(buildings and sites),” recognizing that this would align partners across multiple
achievement areas. The Impact Partners are charged with setting the standards and
priorities that define that achievement.
Program Partners are the partners operating programs which align under the areas of
achievement. In this example, Program Partners operating programs to address
o Policy work to allow for the use of appropriate technologies to manage storm-
water.
Deliver high
performance
buildings by
reducing
storm-water
runnoff by 30%
Implement
policies that
support
necessary
technology use
Increase
capacity of
owners,
designers and
engineers to
meet goal
Support local
companies in
manurfacturing
and distributing
tools to meet
goal
Page | 11
o Job-training for workers who install and maintain storm-water management
infrastructure could be measured by the reduction of storm-water run-off.
Backbone Partner: Greenspace will facilitate communication between the Impact
Partners and the Program Partners working on programs relevant to the storm water
reduction goal. Greenspace will also serve as an aggregator of the data collected by
the Program Partners measuring storm water run-off, package the data for assessment
by all partners and where appropriate, share with the broader public.
Unprecedented Industry Opportunity to Document Benchmark Data
The Living Communities Network must establish a system of data collection and
reporting to support the initiative’s impact by providing an objective standard for
accountability. This requirement presents a significant opportunity for network partners
to participate in establishing, leveraging and distributing a comprehensive set of
benchmark data for measuring sustainability outcomes. Given the range of impacts
required to achieve a Living Community model, it is unlikely that a single organization
can aggregate information on the scale that Network will be able to.
Partners can benefit from using the data for their own purposes, sharing the cost of
establishing the data resource, learning and leveraging available technology to use
specific data to inform their own programs. As data is collected partners will have new
performance baselines to use in creating standards and measuring success of both
their independent and collaborative programs.
A Tool for Learning and Course Correction
Shared measurement and data collection also acts as a tool to quickly identify
programmatic failures, learn from mistakes and improve performance. This can
improve the efficiency of resource deployment by ensuring that all efforts and
resources are contributing to success.
Categories for data collection and measurement standards will be established by the
Impact Partners across all six of the Living Communities Network’s thematic areas for
achievement. Program Partners will collect data from their programs and measure their
success based on the standards set forth by the Impact Partners. As partners collect
data and analyze their programs, they may identify elements that are strong and weak
in their efforts to achieve their own and the Network’s goals. Sharing those objective,
data-based findings throughout the Network will serve in improving all partners working
to advance the same goals.
This tool is particular powerful within impact areas that reflect a cycle or continuum.
Many organizations have programs designed to impact a specific point in a process to
introduce sustainable practices. For example, the US Green Building Council has been
wildly successful at two key points: (i) integrating resource-conserving practices and
technologies into buildings, particularly commercial buildings; and (ii) training
construction, design and development professionals on best practices for integrating
these practices. Measuring the impact of the USGBC’s efforts on cross-cutting success
metrics may highlight gaps in the buildings development process before and after the
delivery of a green building. Roles in support of LEED construction may include
introducing supportive policies, facilitating recognition of cross-jurisdictional benefits
Page | 12
from green building, seeding regionally accessible providers of materials for green
construction, and improved capacity of commissioning and green operations
professionals and organizations. Aligning evaluation of USGBC’s LEED Certification and
Accreditation Programs with other Program Partners operating in areas that support
green construction can more quickly highlight needs for additional capacity or
program performance improvements.
An Objective Method to Build Trust and Credibility
“You can't manage what you don't measure.”
A system of shared measurement gives the Network transparency to build trust and
effectiveness among partners and an objective standard for accountability to manage
the network’s impact. Without the standards of measurement and data collection, the
shared agenda guiding the Network’s goals would have little meaning. A shared
measurement system gives the Network’s goals and outcomes credibility that can be
shared by all partners.
Resources
Scalable Impact Benefits
A fundamental benefit of Living Communities Network approach is the efficient
deployment of resources to realize large-scale (scalable) impact. Consider a
comparison between the traditional approach of a single organization seeking to
achieve large-scale impact and a network approach to achieving large-scale impact:
Isolated Impact Collective Impact
Large-scale impact requires individual
organizations to increase resource
capacity
Large-scale impact depends on increasing
alignment across sector and learning among
many organizations
The Living Communities Network both lowers the cost of scalability and distributes the
costs and the benefits of achieving large-scale impact across the network. Limiting the
resources required to achieve scalable impact by coordinating, facilitating and
supporting the network, allows the Living Communities to maximize the efficiency and
effectiveness of resources applied to and required for large-scale impact. All partners
will contribute to the required resources and correspondingly will benefit from the
opportunity to expand their impact through the network.
Many Organizations
Multiple Sectors
Living
Communities
Network
(Collective
Impact)
Business
Government
Nonprofit
Page | 13
Organizational Resource Gaps Filled Efficiently
Greenspace’s system of resource exchange for the Living Communities Network is
designed to leverage those resources which some partners have in abundance to fill
the gaps of their partners at the network level and are categorized as the “Three W’s”:
 Wealth: Financial support for either the Living Communities Network or Program
Partner Partners and their activities and initiatives
Some partners may have capital to support the Living Communities Network and/or the
programs operated by the Network’s partners, but may not be able to contribute staff or
intellectual capital to the network’s efforts. Examples of such organizations may be
corporations and foundations that traditionally contribute funds but don’t produce
programming of their own.
 Wisdom: Intellectual capital, creativity, expertise, credentials, research and skills to
support development of programs and deployment of Network efforts
Other organizations may have many ideas and creative approaches to progressive
programming, but may not have the human or financial capital to develop and deploy their
plans. These organizations may be community organizations and small, niche non-profit
organizations.
 Work: Staff or volunteer capacity to support either the Living Communities Network
and/or the Program Partners and their Collaboratives activities and initiatives
The Living Community Network provides a mechanism to maximize the impact of partners at
all resource levels by aligning efforts around a set of goals and offering a system in which
resource gaps can be filled efficiently.1
Living Communities Network Participation Levels
Active participation is a key tenet of the success of the Network. Commitments are
determined on a participant-by-participant basis to maximize the efficiency of
available resources. However, both the Impact Partners and the Program Partners will
have to make commitments to minimum thresholds for participation.
Impact Partners. Impact Partners minimum contributions will be two of the three “W”
categories and a senior leadership time commitment to developing the shared goals
and metrics of the Living Communities Network.
Wealth: $25,000 provided to support the Living Communities
Network and Program Partner Partners. This contribution will be
vitally important in funding backbone support.
Wisdom: In-kind goods and/or services valued at $30,000 to
support the Impact Partners with setting shared goals and
metrics or to support Greenspace in its role as the backbone
support organization.
Work: Man-hours equivalent to one-third of a mid-level FTE to
support the Impact Partners with setting shared goals and
metrics or to support Greenspace in its role as the backbone
support organization.
1 Full Time Equivalency (FTE) is 1,645 hours per year based on a 52 week year, 35 hour work week,
15 paid days of leave and 10 federal holidays.
Examples of Impact Partner
Contributions
$25,000 contributed as $15,000
in Yr 1(wealth); and $5,000 in
Yrs 2 & 3; Plus 15 Hours/ month
of support from a $55,000 FTE
for 36 months (work).
$5,000 contributed in Yr 1
$10,000 in Yrs 2 & 3 (wealth);
Plus $10,000 of marketing
services each of 3 years
(wisdom).
Page | 14
Again, Impact Partners are expected to contribute in two of the three resource areas at or in
excess of the minimums defined above as well as commit senior leadership capacity to set
shared goals and metrics. An Impact Partner’s contribution of 2 W’s is expected to be valued
between $40,000 and $55,000 over the course of a three year commitment to the Living
Communities Network. Additional resources would be committed to create a new three-year
relationship between an Impact Partner and the Living Communities Network.
Program Partners: Program Partners will be required to contribute a minimum of one (or
a combination to equal one) from the three “W” categories. Program Partners will also
be committing to participate in the achievement of the goals associated with the
impact area(s) with which they are aligned by designing, delivering or supporting
programs in those areas. The minimum contributions from Program Partners include at
least 1 of the following:
Wealth: $10,000 provided to support the Living Communities Network and Program
Partner Partners. This contribution will be vitally important in funding backbone support.
Wisdom: In-kind goods and/or services valued at $15,000 to support the Impact Partners
with setting shared goals and metrics or to support Greenspace in its role as the
backbone support organization.
Work: Man-hours equivalent to one-quarter of a mid-level FTE or one-third of a junior-
level FTE to support the Impact Partners with setting shared goals and metrics or to
support Greenspace in its role as the backbone support
organization.
Again, Program Partners are expected to contribute a minimum
of one of the three resource areas at or in excess of the
minimums defined above. A Program Partner’s contribution of 1
of the W’s is expected to be valued between $10,000 and
$15,000 over the course of a three year commitment to the Living
Communities Network. Additional resources would be
committed to create a new three-year relationship between a
Program Partner and the Living Communities Network.
Timeline for Implementation
"We are now faced with the fact, my friends, that tomorrow is today. We are
confronted with the fierce urgency of now. In this unfolding conundrum of life and
history, there is such a thing as being too late. Procrastination is still the thief of time."
- Dr. Martin Luther King, Jr.
It is time to pursue a comprehensive and coordinated approach to growing green
communities.
Efforts are beginning to take shape locally and regionally to set sustainability goals and
develop supportive government programs and policies. Today represents a unique
opportunity to elevate sustainability planning to a regional level and to steward
sustainability policies through changes in political administrations and availability of
public resources.
Examples of Program
Partner Contributions
$10,000 contributed as $4,000 in
Yr 1 and $3,000 in Yrs 2 & 3
(wealth)
$5,000 of legal services in each
of 3 years (wisdom)
15 Hours/ month of support from
a $35,000 FTE for 36 months
Page | 15
The Living Communities Network offers a unique opportunity to participate in the only
collective impact initiative underway in the region to achieve sustainability outcomes of
significant scale.
Environmental, economic and social achievements do not respect jurisdictional
boundaries. Resilience is a multi-disciplinary, interdependent, multi-stakeholder
outcome which requires the organization of disparate efforts around a shared
approach to achieving outcomes. Scalable and integrated impact is required to truly
realize a return on investment in sustainable practices. The Living Communities Network
can uniquely leverage a collective impact approach to realizing sustainability goals
across industries, jurisdictions, and administrations.
Greenspace seeks to implement the Living Communities Network on the following
conceptual timeline:
Network Milestone Timing
Solidify Impact Partners November, 2012
Establish Initial Pool of Program Partners November, 2012
Kick-Off Network Operations January, 2013
Draft Shared Goals and Priorities March, 2013
Adopt Shared Goals and Priorities June, 2013
Draft Shared Success Metrics September, 2013
Adopt Shared Success Metrics November, 2013
Review Progress Quarterly
Page | 16
Budget
Year 1* Year 2 Year 3 Notes
Impact Partners $150,000 $150,000 $150,000
Program Partners $104,000 $104,000 $104,000
Backbone Partner/ Greenspace $75,000 $75,000 75000
Foundations, Corporations,
Private Donors** $250,000
TOTAL SOURCES $579,000 $329,000 $329,000
*Year 1 of this budget reflects unique start up costs for data systems, setting agenda, etc.
**Required to cover start-up costs
Start Up
Facilitate Consensus to Initial
Agenda $40,000
Facilitate Consensus to
Evaluation Metrics $70,000
Network website to represent
and brand collective efforts $70,000
Set up Data Collection and
Reporting Systems $150,000
TOTAL - START UP COSTS $330,000
Operating Costs
Impact Partner Meetings $30,000 $14,000 $14,000
Network Meetings $10,000 $10,000 $10,000
Program Partner Meetings $6,000 $12,000 $12,000
Data Collection/ Reporting $35,000 $50,000 $50,000
Network Publications $20,000 $33,000 $33,000
Progress Evaluation $24,000 $40,000 $40,000
Process Documentation $30,000 $30,000 $30,000
Public Relations/ Communications $50,000 $50,000 $50,000
Facilitating Network Collaborations $30,000 $70,000 $70,000
Administrative Support $14,000 $20,000 $20,000
TOTAL - 3-YEAR OPERATING COSTS $249,000 $329,000 $329,000
Annual Total Costs $579,000 $329,000 $329,000
Documentation and reporting of the best practices and
lessons learned from the Network's process. May include
video or other multi-media materials
Meetings between partners for collaboration, share best
practices and lessons learned, identify new program
opportunities; Fewer 1st year due to smaller network
Greenspace provides staff to oversee marketing, public
relations and other centralized network communications.
Greenspace provides staff to facilitate collaborations within
the Network and between the Network and other entities;
Lower in 1st year due to fewer initial Network partners
Covers scheduling, printing, and other coordination efforts
and materials provided by Greenspace.
Draft and publish annual reports, quarterly reports,
supplemental inforamtional/ branding materials; Less in 1st
year as network has less to report on
Staff to review and evaluate performance of all partners
relative to metrics; Draft findings and facilitate action by
partners on findings; Less in 1st year due to fewer partners
Data and measurement specialists as consultants, meeting
materials, facilitators
Consultants to design and build necessary tools for data
collection
Quarterly meetings for three years; more 1st year to start up
Annual meetings for three years
Technical and administrative support to ensure collection is
ongoing, accurate and to do analysis of findings; Less
reporting 1st year as metrics are still being set up
Organizational Consultant to implement Collective Impact
principles, Impact Partners meetings, meeting materials,
facilitators
Sources
Uses
Reflects 18 impact partners contributing an average of
$25,000 in services, staff or cash
Reflects 25 Program Partners contributing an average of
$12,500 in services, staff or cash
Reflects Greenspace's role as a primary facilitator for the
Network, including use of resource center and dedicated staff
3-Year Partners
1-Time Contributors
Page | 17
Join the Living Communities Network as an Impact Partners, Now
Participation in the Living Communities Network is a unique opportunity to set a new
standard for achieving sustainable environmental, economic and social goals through
a systemic change and collective impact approach.
Your Role: Work collaboratively with Network Impact Partners to set shared goals and
priorities for realizing a vision of sustainable Living Communities across environmental,
economic and social impact areas. Adopt and steward a shared metrics system to
measure network achievement. Hold the Network and your organization accountable
to the shared performance using a data-driven metrics system.
Your Investment: Two of the three “W’s” at the following minimum thresholds:
Wealth: $25,000 cash
contribution
Wisdom: In-kind goods and/or
services valued at $30,000; or
Work: Man-hours equivalent to
one-third of a mid-level FTE
Join the Living Communities Network as an Program Partners, Now
The Living Communities Network is a unique opportunity to set a new standard for
achieving sustainable environmental, economic and social goals through a systemic
change and collective impact approach.
Your Role: Align your programs with one or more of the Living Communities Network’s
shared goals and priorities to realize a sustainable, resilient vision for the DC Metro
Region by collaboratively solving a set of complex, interdisciplinary economic,
environmental and social challenges with Network Program Partners. Leverage
independent and collaborative programming and actions, participate in and support a
shared measurement system and benefit from the support of an independent
backbone organization that can amplify the impacts you can make beyond what you
can do by acting independently. Hold the Network and your organization
accountable to the shared performance using a data-driven metrics system.
Your Investment: One of the three “W’s” at the following minimum thresholds:
Wealth: $10,000 cash
contribution;
Wisdom: In-kind goods and/or
services valued at $15,000;
Work: Man-hours equivalent to
one-quarter of a mid-level FTE
Your Returns: As an Impact or Program Partner in the Living Communities Network, you
can benefit from:
Scalable Impact
Amplified Success
Efficient Filling of Resource Gaps
Ground-Breaking Data Benchmarking
Quantitative and Qualitative Connections Linking
Independent Efforts
Stewardship Coordinated among Cross-
Jurisdictional Sustainability Policies
Greenspace seeks to have partners execute a Memorandum of Understanding with the
Living Communities Network. This MOU will formalize the resource commitments of your
Impact Partners participation and detail a schedule of Impact and Program Partners
meetings, milestones and participation obligations.
Page | 18
About Greenspace, NCR
History and Mission
Greenspace, NCR is a non-profit 501(c) (3) organization whose mission is to promote the
development of green buildings and sustainable sites, to generate green businesses
and jobs and to grow vibrant green communities throughout the National Capital
Region. Greenspace, NCR is seeking to support the transformation of the national
capital region in becoming a place where individual, institutional and community
behaviors inherently value, incentivize and reward sustainability. When these
attributes are present and thriving Greenspace will have realized its mission and met
its goals.
Greenspace, NCR originated as GreenHOME in 1999. The mission of GreenHOME
was to make affordable housing and its neighborhoods green. GreenHOME took on
a leadership role in creating and passing the groundbreaking 2006 DC Green
Building Act. Through our efforts we came to understand that new policies are not
enough to accomplish the scale of the impact we were seeking. To build
sustainable communities, we need all buildings and sites, new and existing, as well
as businesses and professionals to benefit from the practices and performances of
green development. Greenspace, NCR is dedicated to a comprehensive and
multi-disciplinary mission and a fresh partnership approach to achieving our vision of
green, high-performance communities.
A Comprehensive Approach to Creating and Stewarding Green Communities
Greenspace seeks to achieve its mission by meeting goals in three distinct business lines
deployed by the organization:
Place - Serving the District, the metropolitan region and the
nation as a destination, resource, and catalyst for green
building and green neighborhoods, Greenspace will have, in
2013, a green learning and resource center anchoring and
showcasing the nation’s capital and the surrounding
metropolitan region’s commitment to green development and
green living.
Programs - Greenspace, NCR will deploy a platform of
innovative and diverse programs including: Education and
Training, Research and Demonstration, and Economy and
Policy Engagement. Greenspace has plans in place for 2013 to
launch six Education and Training programs, four Research and
Demonstration programs and five Economy and Policy
Engagement programs.
Partners - The Living Communities Network is a new initiative by
Greenspace to formalize and align the efforts of its powerful
network of public, private and non-profit partners and increase
the impact of these organizations through collaboration.
Greenspace will secure commitments from 18 Impact Partners,
20-30 Program Partners and publish a set of up to 12 shared
performance goals for the Network.
Place
Programs
Partners
Page | 19
Audience
Greenspace seeks to serve the community at large including people and places. The
Living Communities Network reflects the formalization of Greenspace’s partnership
approach to problem solving. Greenspace will engage citizens, non-profits, businesses,
schools and governments in furthering goals that realize green, living communities.
Greenspace has enjoyed successful partnerships with over 70 organizations outside of
the Living Communities Network. The following partners are representative of the
organizations that Greenspace will continue to engage with in deploying programming
to further its mission and will seek to engage in the Living Communities Network:
Akridge
Cafritz Foundation
Chesapeake Crescent Initiative
DC Appleseed
District Department of the Environment
Downtown BID
Enterprise Community Partners
Excel Dryer
Gensler
George Washington University
Institute for Market Transformation
Knoll
Metropolitan Washington Council of
Governments
National Building Museum
Sloan
Turner Construction
Urban Atlantic
Wider Opportunities for Women
Washington Gas
Staff
Executive Director, Patty Rose. Patty is an experienced leader in the field of design for
public service. As the Executive Director of Greenspace she creates and leads
partnerships that integrate efforts from the development community and advocacy
organizations to create more vibrant communities through the creation of affordable
green housing and green neighborhoods. Her leadership efforts contributed to creating
and passing the DC Green Building Act in 2006 and she is now focused on its successful
implementation as a mayoral appointee to the DC Green Building Advisory Council.
She has previously been Assistant Director for an experimental College of Design, Art
and Architecture in Santa Monica, CA. Patty also served as Special Assistant to the
Executive Director and the Deputy Secretary of the Board of Commissioners for the
regional transportation and development agency in St. Louis, MO during construction of
the city's light rail system. She holds a degree in architecture from the University of
California at Berkeley.
Board
Greenspace is working to restructure its Board to align with the organization’s new multi-
business line approach to creating and stewarding green communities. Greenspace
previously solicited Board members with expertise to assist with the design and build-out
of the green learning resource center and with program implementation. The addition
of the Living Communities Network necessitates that the organization reassess the
proper mix of skills, experience and resources to target for its Board members.
Greenspace has secured a management consultant to assist with a strategy for
restructuring the Board to serve the organization’s needs as a program operator,
learning resource center and backbone support organization for the Living
Communities network.

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Living Communities Network Participation Proposal 2013

  • 1. Living Communities Network Participation Proposal Become a Leader in the Washington, DC Regional Collective Impact Initiative to Grow Living Communities When independent actors in sustainability pursue alignment of goals and work collaboratively, they will achieve a greater impact without sacrificing autonomy. Living Communities Network Backbone Partner: Greenspace Program Partners Impact Partners
  • 2. Page | 2 Executive Summary Greenspace, NCR is pleased to offer this opportunity to join a groundbreaking initiative to realize interdependent sustainability outcomes through participation in the Living Communities Network. The Network provides a set of priorities and measures of success shared by Network partners and designed to achieve a regional ecosystem for the Washington, DC region where environmental, economic and social sustainability are intrinsic. The coordination of the Living Communities Network is a project of Greenspace, NCR. The Network will look to achieve the realization of measurable outcomes, such as: Increases in the number of buildings, projects and products and services meeting or exceeding green standards; Increases in employment in and the number of businesses generating the region’s growing green economy; and Reductions in building operating costs across the region resulting from the use of an integrated design approach. An important long-term outcome of the Living Communities Network will be that it fulfills its goals and it no longer needs to exist. When Living Communities integrates sustainable practices into the systems and behaviors of individuals, institutions and communities through common practice that inherently values, rewards and incentivizes sustainability then we will have had the impact we seek. What does the Living Communities Network do to achieve its goals? The Living Communities Network utilizes the collective impact approach to creating resilient, thriving communities. Network partners operate independent and collaborative programs, activities and resources that are aligned with the Network’s shared priorities and contribute data to shared metrics. The Network strategically unites resources, provides vital communication support, facilitates partnerships and collaboration and establishes and implements a set of shared priorities and metrics. The Network relies on three peer component groups to execute its mission:  Impact Partners: responsible for setting shared goals and priorities and for adopting a shared metrics system to measure network achievement.  Program Partners: implement programs designed to achieve the goals of the Network, record performance data and reports data to the network.  A Backbone Partner: acts as the convener and coordinator for the Network by performing key support functions including: facilitating partner dialog, managing Network participation and administration; collecting, analyzing and reporting performance data for the Network; and leading communications efforts on behalf of A Week in the Life: Patty Rose, Executive Director Monday: Breakfast with DDOE Liaison regarding Resource Center Programming Monday: Place calls to potential Living Communities Network Program Partners to set up introductory meetings Tuesday: Review Living Communities Network progress report in preparation for publication and distribution Wednesday: Conference Call with Impact Partners to collect feedback on two new shared goals Wednesday: Meet with Greenspace Program Director to review progress of program collaboration with three Program Partners of the Living Communities Network Thursday: Attend Sustainable DC community meeting to introduce the Living Communities Network Friday: Meet with Honeywell to pitch Program Partnership Friday:
  • 3. Page | 3 the Network. Greenspace, NCR will function as the backbone support organization for the Living Communities Network. What does the Living Communities Network need from you? Active participation is a key tenet of the success of the Network. Commitments are determined on a participant- by-participant basis to maximize the impact of available resources. What some partners have in abundance, others have little of. Both the Impact Partners and the Program Partners have minimum thresholds for participation, yet all partner commitments are categorized in one of three ways:  Wealth: Financial support for either Living Communities Network and Program Partners collaborative activities and initiatives  Wisdom: Intellectual capital, creativity, expertise, credentials, research and skills to support development of programs and deployment of Network efforts  Work: Staff or volunteer capacity to support either the Living Communities Network and/or the Program Partners collaborative activities and initiatives Impact Partner Participation Threshold: 2 of 3 W’s at the following levels  Wealth - $25,000  Wisdom - $30,000 of in-kind services  Work – 1/3 of a mid-level FTE* Program Partner Participation Threshold: 2of 3 W’s at the following levels  Wealth - $10,000  Wisdom - $15,000 of in-kind services  Work – 1/4 of a mid-level FTE* *FTE - Full Time Equivalency is 1,645 hours per year based on a 52 week year, 35 hour work week, 15 paid days of leave and 10 federal holidays. How will you benefit from participating in the Living Communities Network? Benefits of participating in the Living Community Network’s vary widely. The ultimate benefit of the Living Communities Network will be the realization of an inherently resilient community. Benefits of Network Participation Shared Strategy for Realizing Interrelated Sustainability Outcomes: Collectively, the Network will define a path to accomplish multidisciplinary sustainability goals. This pathway will benefit partners by focusing multiple parties on early-stage accomplishments that will support longer-term goals. The Network Partners will develop and implement a shared strategy for realizing interdependent sustainability outcomes. Scalable Impact: Sustainability improvements are needed at multiple points and intersections of our communities to achieve the depth of impact that is needed. The Living Communities Network approach scales the impact of Program Partners by aligning efforts of multiple partners around shared goals and maximizing the impact of resources. Ground-breaking Data Benchmarking: The Network provides partners an unprecedented opportunity to participate in establishing, leveraging and distributing data for measuring sustainability progress and outcomes; particularly valuable in the National Capital Region where there is a paucity of data. Powerful Tool for Evaluation and Course Correction: Data collection and evaluation against quantifiable metrics creates an opportunity to quickly identify programmatic failures and improve performance. Amplified Success: The Network amplifies the impact of sustainability outcomes of one partner by aligning it with other partner’s efforts. Aligning goals and measuring impacts amplifies Partners work and extends stakeholders reach. Filling Resource Gaps: To leverage the breadth of resources, financial, and staff expertise and time, Greenspace will facilitate Living Communities Network collaborations to enable Network partners to achieve shared goals. Stewardship of Cross-Jurisdictional Sustainability Policies: Environmental, economic and social achievements do not respect jurisdictional boundaries. The Living Communities Network creates a unique opportunity to elevate sustainability planning and implementation regionally. Establishing a paradigm where sustainability policies and practices can weather changes in political administrations, business and community leadership and availability of public resources is necessary for long-term regional vitality.
  • 4. Page | 4 Statement of Need The challenges facing our communities are staggering. Buildings massively leak energy. Rigid and outmoded government policies. Affordable housing that is anything but. Today, livable, sustainable communities – Living Communities – are not luxuries; they are as essential as food, water and air. Yet, bringing livable communities to life can face many challenges. What it takes to be green can be unclear. Rules are often uncertain. Planning and execution can be complex. Sustainability requires a multi-disciplinary, multi-stakeholder approach to realize the full complement of benefits. These are the reasons why we need a powerful, new approach: The Living Communities Network. This is a moment of opportunity. Now is the time for leaders to embrace a collaborative model for change that prioritizes the resilience of where we live, work and play, opportunities for our businesses and professionals who help us to achieve high performance outcomes and policies that support these changes. Now is the time for an organization to step forward and facilitate the success of a network of partners by applying dedicated resources to aligned goals and their implementation. Now is the moment to leverage local jurisdictions’ investments in their sustainability plans including the Sustainable DC Vision and Plan, Montgomery County’s Climate Protection Plan, Arlington County’s Community Energy Plan, Fairfax County’s Environment and Energy Vision, Goals and Policies, Prince George’s Livable Communities Initiative and MW Council of Governments Region Forward initiative that organizes the region’s jurisdictions around a shared set of sustainability goals. Now is the time when citizens, governments and a country are seeking the next great economic growth engine. The Living Communities Network is positioned to lead the way, deliver on this moment of opportunity and meet these needs. Greenspace, NCR has a successful track record of partnering with public, private, philanthropic, academic and peer organizations to achieve shared goals through aligned programmatic implementation. Greenspace will leverage its experience and existing partner relationships to initiate a partnership-based approach to creating sustainable communities through the Living Communities Network. Greenspace has partnered with over 70 organizations in the course of carrying out its mission. An illustrative list of partners can be found in the “About Greenspace” section of this proposal beginning on page 15. Examples of Potential Living Communities Network Partners: Enterprise Community Partners Washington Gas District of Columbia USGBC George Washington University Honeywell Urban Institute Walmart Summit Foundation
  • 5. Page | 5 An Introduction to the Collective Impact Approach What is Collective Impact? Collective Impact is an organizational model for aligning cross-sector leadership around a shared agenda to solve a complex problem. This approach represents a long-term commitment by stakeholders from different sectors to a common set of goals to solve a complex, multi-disciplinary social challenge. The network members’ independent programming and actions are supported by a shared measurement system, ongoing communications, and an independent backbone organization that amplify the impacts of these stakeholders acting independently. Why leverage Collective Impact to address sustainability challenges? Sustainability is a multi-disciplinary, multi-stakeholder state which requires the organization of disparate efforts around a shared approach to achieving interdependent outcomes. Efforts across economic development do not take into account efforts to improve building technologies which are often at odds with regulatory policies. Sustainable communities need resilient economies and environments that are supported by policies, technologies, people and organizations that are working together toward clearly articulated common goals. Isolated Impact •Organizations work separately and compete •Evaluations of progress isolate a particular organization's or program's impact •Large-scale impact requires individual organizations to increase resource capacity ($, Staff, Influence) •Sectors within an industry are disconnected from one another (corporate, government, non-profits, and foundations) Collective Impact •Organizations coordinate their actions and share lessons learned •Progress requires working toward the same goal and measuring the same things •Large-scale impact depends on increasing alignment across sectors and learning among many organizations •Government and corporate sectors are partners to non-profits and foundations
  • 6. Page | 6 Five Success Factors for a Collective Impact Initiative •Create a common definition of the challenge to be addressed •Agree to a vision of and approach to change; Not all participants need to agree on every dimension of the approach, but they must agree on the primary goals of the network I. Common Agenda •Measurement represents an accepted method for collecting data and evaluating success; Shared measurement keeps efforts aligned and provides a fair means for holding partners accountable •Assessing data collected at the community level across organizations can help partners quickly identify successes and opportunities for improvement II. Shared Measurement Systems •Supports the coordination and communication required to successfully implement a network approach •Requires dedicated staff to provide facilitation, communications, data collection and reporting and administration in support of the network III. Backbone Support Organization •Collective Impact coordinates the efforts of partners with different expertise and capacity to achieve a common goal •Participants' efforts no longer only influence their program focus, but can positively impact and be impacted by the efforts of their partners in a measurable and dynamic way IV. Mutually Reinforcing Activities •Important trust-building tool to strengthen relationships between stakeholders; Allows partners to see that their interests are being treated fairly and decisions are being made based on objective evidence •Accomplished with regular meetings and leveraging online collaboration tools V. Continuous Communication
  • 7. Page | 7 Meet the Living Communities Network The Living Communities Network utilizes the collective impact approach to create sustainable communities. This approach requires long-term commitments from stakeholders from different sectors to: craft a common set of goals that are designed to solve a set of complex, interdisciplinary economic, environmental and social challenges deploy independent and collaborative programming and actions participate in a shared measurement system communicate openly and regularly and recognize an independent backbone organization that supports the Network’s shared communication, administrative and other needs. The Living Communities Network is organized around three equally important components: I. Impact Partners: This network component is responsible for setting shared goals and priorities and for adopting a shared metrics system to measure network achievement. The Impact Partners also evaluate the performance of Program Partners and keep the Network accountable to the shared performance metrics system. While the Living Communities Network is organized around thematic areas of achievement (discussed in the Shared Set of Goals section below), the Impact Partners are responsible for setting measurable goals and priorities in each impact area. II. Program Partners: This network component implements programs, records performance data and reports data to the network. Program Partners commit to programs, adopt the shared priorities and metrics set forth by the Impact Partners and are organized into collaboratives. The collaborative are defined by the six thematic areas of achievement that the Network will work to achieve. The six areas of impact are described in detail on the following page. This alignment of programs Living Communities Network Backbone Partner: Greenspace Program Partners Impact Partners
  • 8. Page | 8 and measurement leverages partners to work together, learn from one another and amplify the impact of individual organizations throughout the region. III. A Backbone Partner: Greenspace, NCR is positioned to initiate and steward the Living Communities Network by acting as the backbone support organization of the network. Greenspace will perform internally, and/or secure partners to perform key backbone functions including:  Provide a road map of cross-cutting sustainability outcomes to guide Impact Partner goal- and priority-setting  Manage Network participation  Facilitate partner collaboration  Aggregate data and provide analysis  Lead communications on behalf of the Network  Mobilize funding to further Network programs and operations  Document the network approach, best practices and key lessons learned  Expand the network approach to achieve community resilience A Shared Set of Goals The Living Communities Network is organized to achieve sustainable outcomes in six multi-disciplinary thematic areas. It is the responsibility of the Impact Partners to define metrics for measuring success in the six areas as well as to set priorities for achieving those metrics. Program Partners in the Network will demonstrate their commitment to the Network by aligning and evaluating their selected or relevant programs according to the priorities and metrics set forth by the Network’s Impact Partners. The thematic areas are purposefully cross-disciplinary and can support participation by organizations acting to impact sustainability in three development areas: The six thematic areas that form the building blocks for a Living Communities Network strategy that will be set by the Impact Partners are: Sustainability Real Estate Development Economic Development Community Development
  • 9. Page | 9 Benefits of the Six Cross-Cutting Themes for Organizing Network Efforts As illustrated below, a goal set in one achievement area may necessitate realization of goals in other areas. In the example, the Impact Partners set a measurable goal to reduce storm-water runoff from buildings by 30% in the performance area “Deliver and operate high performance developments.” This goal cannot be achieved at a large scale without additional alignment in other achievement areas as illustrated in the following diagram. The central goal relies on achievement under multiple themes. The Living Communities Network Shared Agenda Build/ Stimulate a green economy Increase individual and institutional capacity and compentency Grow vital, healthy green communities Deliver and operate high-performance developments (buildings and sites) Pursue creation and implementation of policies that achieve integrated sustainability outcomes Leverage Network to produce large- scale collective impact
  • 10. Page | 10 This example illustrates how the Living Communities Network can amplify the impact of an effort originating in one partner organization by aligning it with other partner organizations. Independent economic and workforce development efforts may seek to build businesses and train workers on technologies which do not meet the standard that another organization is working to have adopted in codes and standards. Working together, each organization’s efforts can affect a larger impact because their goals are aligned. Unique Roles of Network Components in Achieving Shared Goals Each segment of the network (Impact Partners, Program Partners and Backbone Partner) serves to support and further the system of shared goals in different ways. In the example above, each component supported the shared goals achievement as follows. Impact Partners set the goal of “Deliver and operate high performance developments (buildings and sites),” recognizing that this would align partners across multiple achievement areas. The Impact Partners are charged with setting the standards and priorities that define that achievement. Program Partners are the partners operating programs which align under the areas of achievement. In this example, Program Partners operating programs to address o Policy work to allow for the use of appropriate technologies to manage storm- water. Deliver high performance buildings by reducing storm-water runnoff by 30% Implement policies that support necessary technology use Increase capacity of owners, designers and engineers to meet goal Support local companies in manurfacturing and distributing tools to meet goal
  • 11. Page | 11 o Job-training for workers who install and maintain storm-water management infrastructure could be measured by the reduction of storm-water run-off. Backbone Partner: Greenspace will facilitate communication between the Impact Partners and the Program Partners working on programs relevant to the storm water reduction goal. Greenspace will also serve as an aggregator of the data collected by the Program Partners measuring storm water run-off, package the data for assessment by all partners and where appropriate, share with the broader public. Unprecedented Industry Opportunity to Document Benchmark Data The Living Communities Network must establish a system of data collection and reporting to support the initiative’s impact by providing an objective standard for accountability. This requirement presents a significant opportunity for network partners to participate in establishing, leveraging and distributing a comprehensive set of benchmark data for measuring sustainability outcomes. Given the range of impacts required to achieve a Living Community model, it is unlikely that a single organization can aggregate information on the scale that Network will be able to. Partners can benefit from using the data for their own purposes, sharing the cost of establishing the data resource, learning and leveraging available technology to use specific data to inform their own programs. As data is collected partners will have new performance baselines to use in creating standards and measuring success of both their independent and collaborative programs. A Tool for Learning and Course Correction Shared measurement and data collection also acts as a tool to quickly identify programmatic failures, learn from mistakes and improve performance. This can improve the efficiency of resource deployment by ensuring that all efforts and resources are contributing to success. Categories for data collection and measurement standards will be established by the Impact Partners across all six of the Living Communities Network’s thematic areas for achievement. Program Partners will collect data from their programs and measure their success based on the standards set forth by the Impact Partners. As partners collect data and analyze their programs, they may identify elements that are strong and weak in their efforts to achieve their own and the Network’s goals. Sharing those objective, data-based findings throughout the Network will serve in improving all partners working to advance the same goals. This tool is particular powerful within impact areas that reflect a cycle or continuum. Many organizations have programs designed to impact a specific point in a process to introduce sustainable practices. For example, the US Green Building Council has been wildly successful at two key points: (i) integrating resource-conserving practices and technologies into buildings, particularly commercial buildings; and (ii) training construction, design and development professionals on best practices for integrating these practices. Measuring the impact of the USGBC’s efforts on cross-cutting success metrics may highlight gaps in the buildings development process before and after the delivery of a green building. Roles in support of LEED construction may include introducing supportive policies, facilitating recognition of cross-jurisdictional benefits
  • 12. Page | 12 from green building, seeding regionally accessible providers of materials for green construction, and improved capacity of commissioning and green operations professionals and organizations. Aligning evaluation of USGBC’s LEED Certification and Accreditation Programs with other Program Partners operating in areas that support green construction can more quickly highlight needs for additional capacity or program performance improvements. An Objective Method to Build Trust and Credibility “You can't manage what you don't measure.” A system of shared measurement gives the Network transparency to build trust and effectiveness among partners and an objective standard for accountability to manage the network’s impact. Without the standards of measurement and data collection, the shared agenda guiding the Network’s goals would have little meaning. A shared measurement system gives the Network’s goals and outcomes credibility that can be shared by all partners. Resources Scalable Impact Benefits A fundamental benefit of Living Communities Network approach is the efficient deployment of resources to realize large-scale (scalable) impact. Consider a comparison between the traditional approach of a single organization seeking to achieve large-scale impact and a network approach to achieving large-scale impact: Isolated Impact Collective Impact Large-scale impact requires individual organizations to increase resource capacity Large-scale impact depends on increasing alignment across sector and learning among many organizations The Living Communities Network both lowers the cost of scalability and distributes the costs and the benefits of achieving large-scale impact across the network. Limiting the resources required to achieve scalable impact by coordinating, facilitating and supporting the network, allows the Living Communities to maximize the efficiency and effectiveness of resources applied to and required for large-scale impact. All partners will contribute to the required resources and correspondingly will benefit from the opportunity to expand their impact through the network. Many Organizations Multiple Sectors Living Communities Network (Collective Impact) Business Government Nonprofit
  • 13. Page | 13 Organizational Resource Gaps Filled Efficiently Greenspace’s system of resource exchange for the Living Communities Network is designed to leverage those resources which some partners have in abundance to fill the gaps of their partners at the network level and are categorized as the “Three W’s”:  Wealth: Financial support for either the Living Communities Network or Program Partner Partners and their activities and initiatives Some partners may have capital to support the Living Communities Network and/or the programs operated by the Network’s partners, but may not be able to contribute staff or intellectual capital to the network’s efforts. Examples of such organizations may be corporations and foundations that traditionally contribute funds but don’t produce programming of their own.  Wisdom: Intellectual capital, creativity, expertise, credentials, research and skills to support development of programs and deployment of Network efforts Other organizations may have many ideas and creative approaches to progressive programming, but may not have the human or financial capital to develop and deploy their plans. These organizations may be community organizations and small, niche non-profit organizations.  Work: Staff or volunteer capacity to support either the Living Communities Network and/or the Program Partners and their Collaboratives activities and initiatives The Living Community Network provides a mechanism to maximize the impact of partners at all resource levels by aligning efforts around a set of goals and offering a system in which resource gaps can be filled efficiently.1 Living Communities Network Participation Levels Active participation is a key tenet of the success of the Network. Commitments are determined on a participant-by-participant basis to maximize the efficiency of available resources. However, both the Impact Partners and the Program Partners will have to make commitments to minimum thresholds for participation. Impact Partners. Impact Partners minimum contributions will be two of the three “W” categories and a senior leadership time commitment to developing the shared goals and metrics of the Living Communities Network. Wealth: $25,000 provided to support the Living Communities Network and Program Partner Partners. This contribution will be vitally important in funding backbone support. Wisdom: In-kind goods and/or services valued at $30,000 to support the Impact Partners with setting shared goals and metrics or to support Greenspace in its role as the backbone support organization. Work: Man-hours equivalent to one-third of a mid-level FTE to support the Impact Partners with setting shared goals and metrics or to support Greenspace in its role as the backbone support organization. 1 Full Time Equivalency (FTE) is 1,645 hours per year based on a 52 week year, 35 hour work week, 15 paid days of leave and 10 federal holidays. Examples of Impact Partner Contributions $25,000 contributed as $15,000 in Yr 1(wealth); and $5,000 in Yrs 2 & 3; Plus 15 Hours/ month of support from a $55,000 FTE for 36 months (work). $5,000 contributed in Yr 1 $10,000 in Yrs 2 & 3 (wealth); Plus $10,000 of marketing services each of 3 years (wisdom).
  • 14. Page | 14 Again, Impact Partners are expected to contribute in two of the three resource areas at or in excess of the minimums defined above as well as commit senior leadership capacity to set shared goals and metrics. An Impact Partner’s contribution of 2 W’s is expected to be valued between $40,000 and $55,000 over the course of a three year commitment to the Living Communities Network. Additional resources would be committed to create a new three-year relationship between an Impact Partner and the Living Communities Network. Program Partners: Program Partners will be required to contribute a minimum of one (or a combination to equal one) from the three “W” categories. Program Partners will also be committing to participate in the achievement of the goals associated with the impact area(s) with which they are aligned by designing, delivering or supporting programs in those areas. The minimum contributions from Program Partners include at least 1 of the following: Wealth: $10,000 provided to support the Living Communities Network and Program Partner Partners. This contribution will be vitally important in funding backbone support. Wisdom: In-kind goods and/or services valued at $15,000 to support the Impact Partners with setting shared goals and metrics or to support Greenspace in its role as the backbone support organization. Work: Man-hours equivalent to one-quarter of a mid-level FTE or one-third of a junior- level FTE to support the Impact Partners with setting shared goals and metrics or to support Greenspace in its role as the backbone support organization. Again, Program Partners are expected to contribute a minimum of one of the three resource areas at or in excess of the minimums defined above. A Program Partner’s contribution of 1 of the W’s is expected to be valued between $10,000 and $15,000 over the course of a three year commitment to the Living Communities Network. Additional resources would be committed to create a new three-year relationship between a Program Partner and the Living Communities Network. Timeline for Implementation "We are now faced with the fact, my friends, that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there is such a thing as being too late. Procrastination is still the thief of time." - Dr. Martin Luther King, Jr. It is time to pursue a comprehensive and coordinated approach to growing green communities. Efforts are beginning to take shape locally and regionally to set sustainability goals and develop supportive government programs and policies. Today represents a unique opportunity to elevate sustainability planning to a regional level and to steward sustainability policies through changes in political administrations and availability of public resources. Examples of Program Partner Contributions $10,000 contributed as $4,000 in Yr 1 and $3,000 in Yrs 2 & 3 (wealth) $5,000 of legal services in each of 3 years (wisdom) 15 Hours/ month of support from a $35,000 FTE for 36 months
  • 15. Page | 15 The Living Communities Network offers a unique opportunity to participate in the only collective impact initiative underway in the region to achieve sustainability outcomes of significant scale. Environmental, economic and social achievements do not respect jurisdictional boundaries. Resilience is a multi-disciplinary, interdependent, multi-stakeholder outcome which requires the organization of disparate efforts around a shared approach to achieving outcomes. Scalable and integrated impact is required to truly realize a return on investment in sustainable practices. The Living Communities Network can uniquely leverage a collective impact approach to realizing sustainability goals across industries, jurisdictions, and administrations. Greenspace seeks to implement the Living Communities Network on the following conceptual timeline: Network Milestone Timing Solidify Impact Partners November, 2012 Establish Initial Pool of Program Partners November, 2012 Kick-Off Network Operations January, 2013 Draft Shared Goals and Priorities March, 2013 Adopt Shared Goals and Priorities June, 2013 Draft Shared Success Metrics September, 2013 Adopt Shared Success Metrics November, 2013 Review Progress Quarterly
  • 16. Page | 16 Budget Year 1* Year 2 Year 3 Notes Impact Partners $150,000 $150,000 $150,000 Program Partners $104,000 $104,000 $104,000 Backbone Partner/ Greenspace $75,000 $75,000 75000 Foundations, Corporations, Private Donors** $250,000 TOTAL SOURCES $579,000 $329,000 $329,000 *Year 1 of this budget reflects unique start up costs for data systems, setting agenda, etc. **Required to cover start-up costs Start Up Facilitate Consensus to Initial Agenda $40,000 Facilitate Consensus to Evaluation Metrics $70,000 Network website to represent and brand collective efforts $70,000 Set up Data Collection and Reporting Systems $150,000 TOTAL - START UP COSTS $330,000 Operating Costs Impact Partner Meetings $30,000 $14,000 $14,000 Network Meetings $10,000 $10,000 $10,000 Program Partner Meetings $6,000 $12,000 $12,000 Data Collection/ Reporting $35,000 $50,000 $50,000 Network Publications $20,000 $33,000 $33,000 Progress Evaluation $24,000 $40,000 $40,000 Process Documentation $30,000 $30,000 $30,000 Public Relations/ Communications $50,000 $50,000 $50,000 Facilitating Network Collaborations $30,000 $70,000 $70,000 Administrative Support $14,000 $20,000 $20,000 TOTAL - 3-YEAR OPERATING COSTS $249,000 $329,000 $329,000 Annual Total Costs $579,000 $329,000 $329,000 Documentation and reporting of the best practices and lessons learned from the Network's process. May include video or other multi-media materials Meetings between partners for collaboration, share best practices and lessons learned, identify new program opportunities; Fewer 1st year due to smaller network Greenspace provides staff to oversee marketing, public relations and other centralized network communications. Greenspace provides staff to facilitate collaborations within the Network and between the Network and other entities; Lower in 1st year due to fewer initial Network partners Covers scheduling, printing, and other coordination efforts and materials provided by Greenspace. Draft and publish annual reports, quarterly reports, supplemental inforamtional/ branding materials; Less in 1st year as network has less to report on Staff to review and evaluate performance of all partners relative to metrics; Draft findings and facilitate action by partners on findings; Less in 1st year due to fewer partners Data and measurement specialists as consultants, meeting materials, facilitators Consultants to design and build necessary tools for data collection Quarterly meetings for three years; more 1st year to start up Annual meetings for three years Technical and administrative support to ensure collection is ongoing, accurate and to do analysis of findings; Less reporting 1st year as metrics are still being set up Organizational Consultant to implement Collective Impact principles, Impact Partners meetings, meeting materials, facilitators Sources Uses Reflects 18 impact partners contributing an average of $25,000 in services, staff or cash Reflects 25 Program Partners contributing an average of $12,500 in services, staff or cash Reflects Greenspace's role as a primary facilitator for the Network, including use of resource center and dedicated staff 3-Year Partners 1-Time Contributors
  • 17. Page | 17 Join the Living Communities Network as an Impact Partners, Now Participation in the Living Communities Network is a unique opportunity to set a new standard for achieving sustainable environmental, economic and social goals through a systemic change and collective impact approach. Your Role: Work collaboratively with Network Impact Partners to set shared goals and priorities for realizing a vision of sustainable Living Communities across environmental, economic and social impact areas. Adopt and steward a shared metrics system to measure network achievement. Hold the Network and your organization accountable to the shared performance using a data-driven metrics system. Your Investment: Two of the three “W’s” at the following minimum thresholds: Wealth: $25,000 cash contribution Wisdom: In-kind goods and/or services valued at $30,000; or Work: Man-hours equivalent to one-third of a mid-level FTE Join the Living Communities Network as an Program Partners, Now The Living Communities Network is a unique opportunity to set a new standard for achieving sustainable environmental, economic and social goals through a systemic change and collective impact approach. Your Role: Align your programs with one or more of the Living Communities Network’s shared goals and priorities to realize a sustainable, resilient vision for the DC Metro Region by collaboratively solving a set of complex, interdisciplinary economic, environmental and social challenges with Network Program Partners. Leverage independent and collaborative programming and actions, participate in and support a shared measurement system and benefit from the support of an independent backbone organization that can amplify the impacts you can make beyond what you can do by acting independently. Hold the Network and your organization accountable to the shared performance using a data-driven metrics system. Your Investment: One of the three “W’s” at the following minimum thresholds: Wealth: $10,000 cash contribution; Wisdom: In-kind goods and/or services valued at $15,000; Work: Man-hours equivalent to one-quarter of a mid-level FTE Your Returns: As an Impact or Program Partner in the Living Communities Network, you can benefit from: Scalable Impact Amplified Success Efficient Filling of Resource Gaps Ground-Breaking Data Benchmarking Quantitative and Qualitative Connections Linking Independent Efforts Stewardship Coordinated among Cross- Jurisdictional Sustainability Policies Greenspace seeks to have partners execute a Memorandum of Understanding with the Living Communities Network. This MOU will formalize the resource commitments of your Impact Partners participation and detail a schedule of Impact and Program Partners meetings, milestones and participation obligations.
  • 18. Page | 18 About Greenspace, NCR History and Mission Greenspace, NCR is a non-profit 501(c) (3) organization whose mission is to promote the development of green buildings and sustainable sites, to generate green businesses and jobs and to grow vibrant green communities throughout the National Capital Region. Greenspace, NCR is seeking to support the transformation of the national capital region in becoming a place where individual, institutional and community behaviors inherently value, incentivize and reward sustainability. When these attributes are present and thriving Greenspace will have realized its mission and met its goals. Greenspace, NCR originated as GreenHOME in 1999. The mission of GreenHOME was to make affordable housing and its neighborhoods green. GreenHOME took on a leadership role in creating and passing the groundbreaking 2006 DC Green Building Act. Through our efforts we came to understand that new policies are not enough to accomplish the scale of the impact we were seeking. To build sustainable communities, we need all buildings and sites, new and existing, as well as businesses and professionals to benefit from the practices and performances of green development. Greenspace, NCR is dedicated to a comprehensive and multi-disciplinary mission and a fresh partnership approach to achieving our vision of green, high-performance communities. A Comprehensive Approach to Creating and Stewarding Green Communities Greenspace seeks to achieve its mission by meeting goals in three distinct business lines deployed by the organization: Place - Serving the District, the metropolitan region and the nation as a destination, resource, and catalyst for green building and green neighborhoods, Greenspace will have, in 2013, a green learning and resource center anchoring and showcasing the nation’s capital and the surrounding metropolitan region’s commitment to green development and green living. Programs - Greenspace, NCR will deploy a platform of innovative and diverse programs including: Education and Training, Research and Demonstration, and Economy and Policy Engagement. Greenspace has plans in place for 2013 to launch six Education and Training programs, four Research and Demonstration programs and five Economy and Policy Engagement programs. Partners - The Living Communities Network is a new initiative by Greenspace to formalize and align the efforts of its powerful network of public, private and non-profit partners and increase the impact of these organizations through collaboration. Greenspace will secure commitments from 18 Impact Partners, 20-30 Program Partners and publish a set of up to 12 shared performance goals for the Network. Place Programs Partners
  • 19. Page | 19 Audience Greenspace seeks to serve the community at large including people and places. The Living Communities Network reflects the formalization of Greenspace’s partnership approach to problem solving. Greenspace will engage citizens, non-profits, businesses, schools and governments in furthering goals that realize green, living communities. Greenspace has enjoyed successful partnerships with over 70 organizations outside of the Living Communities Network. The following partners are representative of the organizations that Greenspace will continue to engage with in deploying programming to further its mission and will seek to engage in the Living Communities Network: Akridge Cafritz Foundation Chesapeake Crescent Initiative DC Appleseed District Department of the Environment Downtown BID Enterprise Community Partners Excel Dryer Gensler George Washington University Institute for Market Transformation Knoll Metropolitan Washington Council of Governments National Building Museum Sloan Turner Construction Urban Atlantic Wider Opportunities for Women Washington Gas Staff Executive Director, Patty Rose. Patty is an experienced leader in the field of design for public service. As the Executive Director of Greenspace she creates and leads partnerships that integrate efforts from the development community and advocacy organizations to create more vibrant communities through the creation of affordable green housing and green neighborhoods. Her leadership efforts contributed to creating and passing the DC Green Building Act in 2006 and she is now focused on its successful implementation as a mayoral appointee to the DC Green Building Advisory Council. She has previously been Assistant Director for an experimental College of Design, Art and Architecture in Santa Monica, CA. Patty also served as Special Assistant to the Executive Director and the Deputy Secretary of the Board of Commissioners for the regional transportation and development agency in St. Louis, MO during construction of the city's light rail system. She holds a degree in architecture from the University of California at Berkeley. Board Greenspace is working to restructure its Board to align with the organization’s new multi- business line approach to creating and stewarding green communities. Greenspace previously solicited Board members with expertise to assist with the design and build-out of the green learning resource center and with program implementation. The addition of the Living Communities Network necessitates that the organization reassess the proper mix of skills, experience and resources to target for its Board members. Greenspace has secured a management consultant to assist with a strategy for restructuring the Board to serve the organization’s needs as a program operator, learning resource center and backbone support organization for the Living Communities network.