1. Website Design - How to Renovate Your Site by Choosing the Best Marketing Colors
Developing a website is a must for today’s online business. After all, what’s the purpose of being
online if you’re not going to have an online presence? Having a website though is not as easy as
just picking a template, throwing in some content and a few pictures and saying “I’m here!”
Granted you could do that but how successful do you really think it would be?
The internet is a powerful tool but it differs from traditional brick and mortar businesses in that
you are dealing face-to-face with someone. So your website speaks for you. It is your calling
card to the world.
This is why the layout and design of your website needs to be the best it can be. As with
anything, you only get one chance to make a good first impression. While good content and sales
copy is needed, website owners tend to overlook one important aspect, the color scheme.
Color has a huge psychological impact on people. Think about it. What’s your favorite color?
Why is it your favorite color? It is because you feel good when you wear something in that
color? Does it make you look good? These are all questions that can relate back to your website
as well.
Let’s take a closer look at some of the most common colors used in websites and the
psychological effect they have on people:
RED – when people see the color red they think of things like love and passion; excitement and
danger.
BLUE – when people see blue they think of safety and security, professionalism and power.
GREEN – most people associated green with money, wealth, nature and life.
ORANGE – the color orange is associated with artsy and creative, fun and celebrations.
PURPLE – this color is associated with royalty, luxury, dreams and fantasy.
WHITE – this color is associates with cleanliness, purity and innocence.
YELLOW – yellow is associated with amusement and playfulness.
– this color s associated with softness and tenderness as well as sweet.
BROWN – brown is associated with things like the earth, tribal and primitive.
GREY – grey is seen as reserved and neutral.
BLACK–is seen as dark and mysterious; very serious.

2. You can see that color can invoke so many feelings and responses in a person. So when you
design your website, you want to think about your target audience as well as the message that
you want to convey. Traditionally in business, blue and white backgrounds work best but
depending on your niche market you’ll want to adjust your colors. After all, you would really
want to use a blue background if your site was in reference to golf.
So not only do your words matter when it comes to your website but your color choices as well.
Think long and hard about the design, style and color of your website so that you will have
maximum impact on your target audience.
For More Information on Colors Refer To:
Color Psychology and Marketing - http://www.precisionintermedia.com/color.html
How Color Communicates Meaning - http://thinkvitamin.com/design/how-colour-
communicates-meaning/