The optimal mobile engagement strategy for your organization is the intersection of your unique answers to 3 questions. Also covered: new trends, best practices and emerging opportunities for mobile products and services in 2012.
3. YOUR Strategy…
Clarity precedes action WHAT?
Levels of Engagement
But WANT
WHO? to be here? 5.Engage
Demographics/Psychographics
4. Retain/Support
Are you 3. Sell more
here 2. Sell something
1. Introduce/Inform
HOW?
Usage
* Yahoo! Mobile Whitepaper: “Mobile Modes – How to Connect with Mobile Consumers”
5. Business Apps
SECURITY
BYOD
Challenges 2012Opportunities
AppLication
Overload
60+ mobile browser versions
6500+ mobile device models
Firmware? Feature settings?
6. M2M?
Applications
Fun and creative?
Geolocal/Geosocial?
7. YOUR strategy… S
not strategy-du-jour I
M
P
Final Thoughts L
I
C
“The most important
I
word in the vocabulary of
advertising is TEST.” -
David Ogilvy T
Y