Mobile First Indexing - SMX Advanced 2017 - Patrick Stox
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Patrick Stox, SMX Advanced 2017
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Mobile First Indexing - SMX Advanced 2017 - Patrick Stox
- 1. #SMX #13A @patrickstox How Did We Get Here? Mobile-First Indexing
- 2. #SMX #13A @patrickstox Alexander Graham Bell This man started it all March 10, 1876 “Mr. Watson, come here — I want to see you.”
- 3. #SMX #13A @patrickstox Martin Cooper - Motorola The first mobile phone call was made in 1973. He called rival Bell Labs.
- 4. #SMX #13A @patrickstox First Smartphone 1992 “Angler” – IBM Simon Touchscreen mobile phone and PDA Telephone calls Fax machine Emails Pager Calendar Clock Keyboard Address Book Notepad Maps Stocks News Notepad Stylus
- 5. #SMX #13A @patrickstox Mobile Web – Finally Internet Access! Nokia 9000 Communicator Finland 1996
- 6. #SMX #13A @patrickstox Everyone’s Got A Smart Phone.
- 7. #SMX #13A @patrickstox I’ve always wanted to present to a room full of people looking at their phones.
- 9. #SMX #13A @patrickstox People Are Seriously Addicted To Their Phones
- 10. #SMX #13A @patrickstox People Are Seriously Addicted To Their Phones The average consumer checks his or her smartphone 46 times a day. http://blog.appannie.com/mwc-2016- top-stats-show-growth-mobile- market/
- 11. #SMX #13A @patrickstox Nomophobia The fear of being without your mobile phone or losing your signal.
- 12. #SMX #13A @patrickstox Nomophobics Shouldn’t Go To Finland Mobile phone throwing is a sport. Men’s record: 362.3 feet Women’s record: 175.6 feet
- 13. #SMX #13A @patrickstox We Spend A Lot Of Time On Our Phones
- 14. #SMX #13A @patrickstox ~60% Of Searches Are On Mobile
- 15. #SMX #13A @patrickstox >50% Of Web Traffic Is Mobile
- 16. #SMX #13A @patrickstox No Mobile Site = Sad Panda (not the Algorithm)
- 17. #SMX #13A @patrickstox Mobile-Only Site WAP cHTML WML XHTML-MP
- 18. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 19. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 20. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 21. #SMX #13A @patrickstox Different Versions Desktop/Mobile m. Separate mobile site Vary HTTP Header
- 22. #SMX #13A @patrickstox Check These Now Mobile friendliness Page speed Content matching Mobile navigation Mobile interstitials Security issues Indexing and robots directives Schema markup Hreflang, pagination, canonicalization
- 23. #SMX #13A @patrickstox Responsive Web Design “If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.” https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html
- 24. #SMX #13A @patrickstox Is Every Site Responsive? Top 10k Top 100k
- 25. #SMX #13A @patrickstox Is Every Site Responsive? Top 1Mil All
- 26. #SMX #13A @patrickstox Responsive Web Design “If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.” https://webmasters.googleblog.com/ 2016/11/mobile-first-indexing.html
- 28. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 29. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 30. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 31. #SMX #13A @patrickstox Test One Of These Responsive Sites That Should Be Okay!
- 33. #SMX #13A @patrickstox What Was The Impact? Adobe’s Study: -12% BrightEdge: 21% decrease in non mobile-friendly URLs on first 3 pages Searchmetrics: average loss of rankings for the non-mobile friendly sites they measured was 0.21 positions
- 34. #SMX #13A @patrickstox What Was The Impact? Stone Temple Study
- 36. #SMX #13A @patrickstox It’s a New Ball Game Deep linking App indexing PWAs AMP PWAs + AMP
- 37. #SMX #13A @patrickstox How Many Sites Might Be Impacted? Majestic Top 100k Alec Bertram @KiwiAlec
- 38. #SMX #13A @patrickstox How Many Sites Might Be Impacted? Majestic Top 100k 91% of these don’t use a vary HTTP Header Alec Bertram @KiwiAlec
- 39. #SMX #13A @patrickstox Those Were Homepages Other parts of the site are likely more neglected and on larger sites, there are more chances for things to go wrong.
- 40. #SMX #13A @patrickstox Surprise, Surprise. Mobile Sites Have: Less Links In Less Links Out Less Content
- 41. #SMX #13A @patrickstox We Don’t Know What The Impact Will Be
- 42. #SMX #13A @patrickstox This Guy Might Gary Illyes @methode
- 44. #SMX #13A @patrickstox If You Don’t Have a Mobile Site It’s time to make one.
- 45. #SMX #13A @patrickstox If You Have A Separate Site Now’s the time to check it and fix issues.
- 46. #SMX #13A @patrickstox If You’re Responsive Already. It’s time to think mobile-first! Be ready to test!
- 47. #SMX #13A @patrickstox Watch Changes. Check GSC Search Analytics. Losses in traffic and rankings will be likely indicators of problems and help you troubleshoot problem areas.
- 48. #SMX #13A @patrickstox LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX
Notas do Editor
- He called a competing telecom company. 10 hours of charge for 30 minutes of talk time