3. What Is Google Tag Manager
@patrickstoxWordCamp Raleigh 2016
Google Tag Manager is a tag
management system that allows
you to quickly and easily update
tags and code snippets on your
website or mobile app.
Analytics, Conversion Tracking,
Remarketing, etc.
4. What Is Google Tag Manager
@patrickstoxWordCamp Raleigh 2016
It’s basically a JavaScript injector.
5. Data Layer
@patrickstoxWordCamp Raleigh 2016
Data layer is simply a JavaScript
array which is used to store
information and send information
to Google Tag Manager container.
9. What’s A Tag?
@patrickstoxWordCamp Raleigh 2016
A tag is a snippet of code that sends
information to a third party, such as
Google. If you don't use a tag
management solution such as Tag
Manager, you need to add these
snippets of code directly to files on
your website or mobile app.